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Fiat Fullback

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2016 Fiat Fullback

2016 Fiat Fullback High Resolution Exterior
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Not counting Fiat Chrysler Auto’s Ram division, Fiat has been absent from the truck market. That’s all changing, however, as the Italian automaker is jumping head-first into the global midsize pickup market via a partnership with Mitsubishi. Yep, Fiat now has a badge-engineered version of the Mitsu Triton pickup.

Called the Fullback in reference to the critical position in both Rugby and American Football, the truck is designed to squarely compete with the Toyota Hilux, Nissan Navara NP300, Ford Ranger, and Chevrolet Colorado. Its intended market is EMEA region, otherwise known as Europe, the Middle East, and Africa.

Fiat is predicting its Fullback will find decent success in that market as there were 675,000 midsize, “medium-duty” pickups sold in there in 2014 alone. Though the final sales numbers for 2015 are still out, there is great potential the market will be even hungrier for these style trucks in 2016.

The Fullback will be offered in several different configurations with three engine choices delivering a total of five different power outputs. Both 2WD and 4WD version are offered. Single, Extended, and Double cab styles, along with three cargo bed lengths give customers the ability to configure the truck the way they want.

Fiat should have the Fullback ready for delivery by Fall 2016. Price, though unconfirmed, should be on par with the Mitsubishi Triton.

Continue reading to learn more about the 2016 Fiat Fullback.

 

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