Although we are not very sure why Fiat needed this when they already had the 500 Barbie edition, it seems that customers asked for it. Look at the good side: there will only be 500 units build.

The Fiat 500 Pink is based on the 1.2 Lounge specification and features: Start&Stop, sunroof, leather gear knob, black interior, side rubbing strip with 500 badge, special pink key cover and Special carpet mats.

Press release after the jump.

Press release

It’s the limited edition Fiat 500 that customers have been asking for ever since the popular city car was launched in 2008 – the 500 Pink has arrived.

Just 500 examples of the super-stylish supermini will be available when it goes on sale from today (19 January) – and customers will only be able to order one online.

Appealing mainly to young women, the 500 Pink looks set to become 2010’s ’must-have’ motoring fashion item, and is the first of several exciting Fiat 500 limited editions that will be introduced during this year.

Based on the 1.2 Lounge specification, the Fiat 500 Pink features:

  • Start&Stop
  • Sunroof
  • Leather gear knob
  • Black interior
  • Side rubbing strip with 500 badge
  • Special pink key cover
  • Special carpet mats

The new car costs £11,700 OTR – just £1,000 more than the 1.2 Lounge but with £1,500 worth of extra equipment.

Start&Stop – which stops the engine automatically whenever traffic conditions bring the car to a complete halt, and restarts it immediately when the driver wants to move off again – is fitted as standard, in line with all new 500s. Its inclusion means the car is not just a fashion item, but presents a serious case for the environment too.

"I am delighted that we are now able to offer the 500 Pink – just like many of our customers who have been asking us for this limited edition," says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "It will appeal to free thinking drivers who have a distinctive personality and, with all the benefits of Fiat 500 already there, we have no doubt that it will prove a fantastic purchase for its new owners."

What do you think?
Show Comments


  (807) posted on 02.15.2010

this pink fiat is really cute! I love the candy pink color of the car. Really makes it some sort of girly car though

  (798) posted on 01.28.2010

@anthonyevers37 - well i guess your right. can’t imagine a guy with toned body will drove this Barbie edition fiat.. LMAO..

  (8) posted on 01.27.2010

This car looks so cute, definitely one for SATC generation.

I’d have to see just how pink the Fiat 500 Pink looks on the road though.

  (1023) posted on 01.25.2010

this will be a hit to the ladies!

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