2011 Fiat Punto My Life
Fiat is offering its European customers a new Punto special edition. It is called "MyLife" and adds distinctive style combined with the most advanced technology. It will be offered in both three- and five-door versions.
The new Punto MyLife exterior is distinguished by the stylish glossy “pianoblack” inserts for the bumpers and posts, the body-colored rear view mirror handles and fairings, and the dark front and rear headlight surrounds. Some distinctive “sports” elements on the dashboard in black soft touch perforated fabric also make the interior exclusive.
The list of technologies includes: radio with MP3-CD player and new Blue&Me–TomTom multimedia system with navigator, ABS + EBD, ESP system with Hill Holder to provide assistance during hill starts and rear headrests.
The engine line-up includes: two petrol engines (69 HP 1.2 8v and 77 HP 1.4 8v, the latter also with Dualogic gearbox) and a turbodiesel (75 HP 1.3 16v MultiJet). All come with start-stop system.
Press release after the jump.
The Punto “MyLife” is a new trim level which offers an original, distinctive style combined with the most advanced technology to increase comfort, performance and eco-friendliness. Marketed throughout Europe, the Punto MyLife is available with 3 or 5 doors and with many engines from the Punto range. Its exterior is distinguished by the stylish glossy “pianoblack” inserts for the bumpers and posts, the body-coloured rear view mirror handles and fairings and the dark front and rear headlight surrounds. Some distinctive “sports” elements on the dashboard in black soft touch perforated fabric also make the interior exclusive.
The technological excellence of the Punto “MyLife” is above all represented by its range of Euro 5 engines, all featuring Start&Stop system (standard for petrol and diesel), comprising two petrol engines (69 HP 1.2 8v and 77 HP 1.4 8v, the latter also with Dualogic gearbox) and a turbodiesel (75 HP 1.3 16v MultiJet). In addition to these engine versions, the range features the 77 HP 1.4 8v Natural Power (petrol/methane) and 77 HP 1.4 8v EasyPower (petrol/LPG).
Continuing with the theme of technological innovation, the new version offers important content as standard both in terms of safety (2 front air bags, 2 window bags which also protect rear seat occupants, ABS + EBD, ESP system with Hill Holder to provide assistance during hill starts and rear headrests) and infotainment, as demonstrated by the radio with MP3-CD player and new Blue&Me–TomTom multimedia system with navigator. In particular, this device allows you to manage – through a practical colour touch-screen – phone calls, satellite navigation and all the driving information you need, which it downloads directly from the on-board computer systems. The system is now enhanced by additional functionality which also allows the mediaplayer to be managed through the touch-screen interface.
In accordance with principles of eco-friendliness and sustainable mobility, a customer with a Fiat Punto “MyLife” can also make use of the innovative eco:Drive software which – through the Blue&Me USB port – can analyse their driving style and help them to reduce fuel consumption and emissions. eco:Drive is also available from the Blue&Me–TomTom system. The “eco:Drive Info” function offers the user simple real time feedback on the environmental impact of their driving style and tips on how to change gear most effectively.
For maximum on-board wellbeing and comfort, the new Fiat Punto trim level offers manual climate control, radio controls on the steering wheel, remote control for opening doors, height-adjustable driver seat and height- and reach-adjustable steering wheel as standard.
This means that the new Fiat Punto “MyLife” is the ideal response to customers who are increasingly attentive to technological innovation, driving pleasure and environmental issues. This doesn’t mean giving up on an original and distinctive design, particularly distinguished by the glossy inserts which perfectly match the body colours available for this version.
Finally, to launch the new “MyLife” version of the Punto, the TV commercial “High Tech – Human Touch” has been created. It shows a journey where dream and reality blend together. It stars the world-famous Italian pianist and composer Giovanni Allevi. The commercial offer two parallel stories of a journey to the tune of emotion, the sensation of touch and respect for the world around us. The Punto “MyLife” is an “intense mix of technology” which offers a sensational driving experience.