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2021 Fiat Mobi Pickup

2021 Fiat Mobi Pickup

Fiat prepares a truck smaller than the Toro, but it’s not coming to the U.S.

The 2021 Fiat Mobi Pickup is an upcoming utility vehicle based on the Mobi, a city car that the Italian firm produces exclusively for the South American market. Just like the Mobi, this small pickup truck will be produced in Brasil and sold in South America only. Heavily related to the Fiat Fiorino, it will replace the Strada, a small pickup related to the Fiat Palio. The Strada is sold in Mexico as the Ram 700. The Mobi Pickup, which might have a different name when it arrives, will be Fiat’s second truck in showrooms after the Toro. Spotted testing in early 2020, the Mobi Pickup will probably break cover later in 2020, most likely at the Sao Paulo Motor Show in November.

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Chrysler isn't on the Chopping Block Yet; Fiat to Retreat, Become Euro-Only EV Brand

Chrysler isn’t on the Chopping Block Yet; Fiat to Retreat, Become Euro-Only EV Brand

It’s probably only a matter of time, though

FCA’s investor meeting has taken place, and the official word is that Chrysler will carry on as a North-American.-only brand and Fiat will become a Euro-only EV brand. To take things even further, a company spokesperson has also said that Dodge won’t be killed off either. That’s a pretty bold move from FCA considering how unpopular Chrysler and Fiat have become here. What happens with these brands next, however, will determine whether or not they’ll continue to stick around long term.

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FCA Design Boss Says Fiat Toro Not Coming to U.S.

FCA Design Boss Says Fiat Toro Not Coming to U.S.

Ralph Gilles “cleared something up” from his speech at Chicago Auto Show

The Fiat Toro, a mid-size lifestyle pickup sold in Latin America, looks like a promising competitor to the Honda Ridgeline. Only it isn’t coming to the U.S. That news comes directly from FCA’s design boss, Ralph Gilles, and his Twitter feed. Gilles tweeted Wednesday that FCA has no plans on selling the unibody pickup in the U.S.

Gilles’ tweet said, “I must clear something up from this morning #MAMA I meant I love the new 2017 #Fiat Toro sold in Latin America, no plans to sell it in the U.S.”

As he stated, the tweet was meant to clear the air after his speech at the 2017 Chicago Auto Show, which led many to believe the Fiat Toro would have a future in North America. “You’re going to be seeing more from fiat on the truck side, especially,” Gilles said at the auto show.

This is disappointing news for the mid-size truck segment. Currently the Honda Ridgeline is the only unibody offering. It competes with several body-on-frame trucks, including the ever-popular Toyota Tacoma. The Chevrolet Colorado and GMC Canyon also make up a large portion of market share.

What’s more, the mid-size truck segment isn’t slowing down. Ford recently made headlines with confirmation of the mid-size Ranger pickup’s return for the 2019 model year, along with the Bronco SUV, which will share the Ranger’s underpinnings. Then, of course, Jeep is set to debut its new 2018 Wrangler and its pickup variant.

For whatever reason, FCA doesn’t seem inclined to enter the market. Perhaps FCA bean counters are worried the Fiat Toro would compete too closely against the Jeep Wrangler pickup. Perhaps FCA simply couldn’t meet demand with the U.S. joining the customer base.

Then again, Gilles could have spoken too early about FCA’s plans to debut the Toro for U.S. consumption, having then to cover his tracks with pacifying statements regarding FCA’s lack of plans for a U.S.-sold Toro.

Whatever the reason, it’s clear many are passionate about the Fiat Toro and its potential launch in American dealerships.

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The 2016 Truck Rodeo: The Full Results

The 2016 Truck Rodeo: The Full Results

The nitty-gritty on the 70-plus vehicles at TAWA’s Truck Rodeo

By now you’ve probably read how the 2017 Ford Super Duty was crowned the Truck of Texas and that the 2017 Nissan Armada won the SUV of Texas. But the Super Duty and Armada were far from the only winners at this year’s Truck Rodeo put on by the Texas Auto Writers Association.

More than 70 journalists and social media influencers descended upon the 1,623-acre Longhorn River Ranch in Dripping Springs, Texas to test approximately 71 pickup trucks, SUVs, crossovers, and commercial vehicles in TAWA’s annual event.

A total of 17 categories grouped the vehicles with their competition, ranging from compact crossovers and full-size SUVs to Off-Road pickups. Other categories included best connectivity, best technology, and best powertrain.

Keep reading for the full results.

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