Fisker To Come Out With Its Electric SUV, But Is The Company Serious About It?
Fisker has been as fickle as a cat with its products in the auto industry. For what it’s worth, the company comes up with some really nice concepts that garner a lot of attention. But the concept-to-production model ratio does not induce enough faith in the brand. Such is the company’s reputation that no one really takes Fisker that seriously anymore. Recently, Henrik Fisker tweeted a teaser image that looks like a pickup truck. With a lot of products already announced but none of them making it to production, should we even be excited about the Fisker pickup truck?
2019 Fisker EMotion
If you’ve never heard the name Fisker before, let me give you a brief summary. The name comes from Henrik Fisker, a Danish-born entrepreneur and automotive designer currently residing in Los Angeles. Mr. Fisker worked his pen designing such show stoppers as the Aston Martin DB9, BMW Z8, Galpin-Fisker Mustang Rocket, and VLF Force 1 V10, among others. In 2007, he founded Fisker Automotive, consequently unveiling the Fisker Karma hybrid sports sedan in 2011. Long story short, the Karma didn’t pan out all that great, and Fisker resigned as chairman of the company that bore his name in 2013. But that was then, and now, Fisker has a new automotive startup, and even a new model to go with it. It’s called the EMotion, and it’s framed as a luxurious all-electric four-door with quick performance, groundbreaking solid-state battery technology, and upwards of 400 miles of range per charge, not to mention supercar good looks and Level 4 self-driving capability.
The new firm is called Fisker Inc., and the EMotion will be the company’s very first offering. But it’s not easy to break into the premium EV segment, especially when you consider all the other companies out there vying to do exactly the same. Pair that with growing competition from all the established makes currently doubling down on electric vehicles, and you’re left with odds of success akin to an ice cube’s chance in Hades.
That said, Fisker is no novice in this space. Sure, the Karma didn’t exactly pan out they way it was intended, but when consider Fisker’s vast industry connections and knowledge, Fisker Inc. might actually have a shot at making it. Yes, it’s an extremely bold endeavor, and yes, the claims getting tossed around the EMotion smell a lot like vaporware. But hey – if that guy who made PayPal can do it, why not Fisker?
Updated 1/9/2018: Fisker just debuted the EMotion at CES 2018! Read on for all the details and new images.
Continue reading to learn more about the Fisker EMotion.