2022 Fisker Ocean
Back in March 2019, Henrik Fisker, the CEO of Fisker Inc., announced that the company is planning to build an affordable electric four-wheel-drive SUV with a range of 300 miles. But no one really took him seriously given his propensity to overcommit and under-deliver.
Make no mistake; Fisker has produced some of the most beautiful-looking vehicles to date, but the company never really hit it off. This time, however, Fisker has lived up to its word and revealed its first electric SUV at the 2020 Consumer Electronics Show. Called the Fisker Ocean, the SUV looks to be a wholesome package and has enough to take on some of the fiercest competitors in the market. But will the Ocean see the light of the day?
Fisker To Come Out With Its Electric SUV, But Is The Company Serious About It?
Fisker has been as fickle as a cat with its products in the auto industry. For what it’s worth, the company comes up with some really nice concepts that garner a lot of attention. But the concept-to-production model ratio does not induce enough faith in the brand. Such is the company’s reputation that no one really takes Fisker that seriously anymore. Recently, Henrik Fisker tweeted a teaser image that looks like a pickup truck. With a lot of products already announced but none of them making it to production, should we even be excited about the Fisker pickup truck?
Fisker Bankrolls Development of New EV SUV With Talent From Toyota and VW
Less than a month since we saw the first previews of Fisker’s sort-of-affordable electric SUV, the company releases another preview and more information on the development process. Fisker is enlisting the help of a former Toyota and Volkswagen Manufacturing Executive to make the model a hit in a world that’s soon to be flooded by Rivians and NIOs, among others.
Fisker, the company that was once making outlandish sports cars on BMW or Mercedes-Benz underpinnings is no more. Henrik Fisker, the founder of Fisker Automotive, seemed unphased by the bankruptcy of his company by bouncing back in 2016 when he announced that he’s establishing Fisker Inc. Since then, Fisker unveiled an almighty yacht concept, a boxy electric shuttle, and an electric sedan called eMotion. Now, apparently, next in his sights in the compact SUV segment which he plans to tackle with a vehicle that should cost about $40,000.
Fisker Will Tap Into The ’Affordable’ EV Market Fray With An Electric SUV
Do you remember Henrik Fisker? He is the man behind the original Karma PHEV that drove Fisker Automotive into bankruptcy. However, Fisker has now announced a sub $40,000 SUV that will be one of the three mass-market cars that his company, Fisker Inc., plans to build in the near future. The automaker is aiming for a 300-mile range and is planning to launch this unnamed SUV in the second half of 2021. Will Mr. Fisker be able to secure a chunk of the market this time around?
So, for anyone that watched the Debate last night – I did and I am suffering today thanks to the late evening – you saw presidential hopeful, Mitt Romney, hit our sector a few times. One time, he took a direct swipe at two alternative-energy car companies in one statement. If you missed the statement, here it is:
"Now, I like green energy as well, but that’s about 50 years’ worth of what oil and gas receives," Romney said during the first of three Presidential debates. "You put $90 billion — like 50 years’ worth of breaks — into solar and wind, to Solyndra and Fisker and Tesla and Ener1. I mean, I had a friend who said, you don’t just pick the winners and losers; you pick the losers."
Now, we’re not here to debate politics, but to call Tesla and Fisker “losers” is not quite fair. As a matter of fact, Tesla announced on Wednesday – the same day that Romney labeled it a “Loser” – that despite its struggles meeting delivery goals, which are due to supplier issues, it will become “cash-flow positive” by next month and will hit the 500-unit mark in just a few weeks.
Hitting that black in the ledger is a huge step for an upstart company and to see Tesla hitting it this soon is impressive. Musk also announced that despite criticisms of the DOE loan to Tesla, the company has always paid the loan installments on time and has never even given a thought to postponing the payments.
We are not too sure exactly what will come of Tesla in the long run, but it is already prepping the release of its second vehicle, the Model X SUV, and there is a light at the end of the very long upstart tunnel for Musk and Tesla. We’ll keep an eye on the ledger sheet and let you know if Tesla meets this anticipated milestone on time or not.
Click past the jump to read Mr. Musk’s blogged press release.