Back to Ford

Ford Explorer

The 2011 Ford Explorer's reveal begins

The 2011 Ford Explorer’s reveal begins

After manyteaser photos - many, many teaser photos - Ford is finally unveiling the 2011 Ford Explorer to the world today. However, in true Ford style, the unveiling will come in many videos and photos released throughout the day. They have already released two videos, one at 12:01am and another at 7:40am, and there will be plenty more as the day drags on.

Thankfully, we were able to get our own little video of the Ford Explorer’s unveiling this morning. You can check out our video above as well as some pictures we took while we were there.

The first of Ford’s videos showed Mike Rowe, host of Discovery Channel’s “Dirty Jobs” and Ford celebrity spokesman as he interviewed Ford CEO Alan Mullaly the last night. The second video was the one that everyone wants to see. Yes, we were able to witness the official unveiling of the 2011 Ford Explorer. Of course, you’ll have to sit through about three minutes and 15 seconds of Ford’s staff discuss their jobs and experiences at Ford before the tarp gets thrown off of the Explorer. Ford does seem to have a theatrical vein running through them, don’t they?

We’ll keep you posted on the videos they decide to throw out at us throughout the day. Of course, we’ll try to lump them all together so you won’t have to set your alarm for each piece of information as Ford dishes it out sparingly.

Hit the jump for the two videos already released by Ford.

Read more
Ford has one more teaser of the 2011 Explorer to show us

Ford has one more teaser of the 2011 Explorer to show us

The good news is that the unveiling of the 2011 Ford Explorer is just one day away. The bad news is, with one day before the unveiling, we don’t know how many more teasers of the new SUV we can stomach from these guys.

Okay, it’s not that we don’t appreciate the effort they give out, but at some point, the whole definition of ‘teasing’ a vehicle loses its meaning when you come out with one every other day – or so it seems.

We can only be teased for so long without the whole thing becoming ridiculous and in the case of the 2011 Explorer, we’ve seen just about enough teasing of it – and, unwittingly, the front office execs and their smiling faces on some of the photos – that it’s becoming a little, shall we say, repetitive.

Thankfully, we’ll all be spared from anymore of this on the 26th of July, at which time Ford will officially take the covers off of the SUV on their Facebook page. Now, here’s to hoping that July 26 comes fast enough, or we might be treated to yet another ho-hum teaser photo.

Read more
Ford releases teaser photo no.6 of the 2011 Ford Explorer

Ford releases teaser photo no.6 of the 2011 Ford Explorer

If teaser photos became a barometer for sales success among automakers, then the 2011 Ford Explorer would have run away from the competition by the now. Seriously, how many teasers are we going to get of this SUV? And the worst part is, we don’t know if Ford is actually teasing the car or doing some sort of corporate headshot portfolio of its executives. With the way these images are coming out, we don’t know which is which anymore.

Okay, now that we got that out of the way, we’re here to show you another teaser image of the soon-to-be-released – thankfully! – 2011 Explorer with another smiling executive blocking the SUV from our inquisitive eyes. Turns out, the lady in the photo is Jenner Brace, one of the key figures in the design and development of the MyFord Touch. In fairness to this photo, the Explorer’s interior is in fact showing, with the SUV’s dashboard and center console sneaking in a partial spot in what looks like Ms. Brace’s headshot.

Whatever our frustrations are with Ford’s method in teasing their new SUV, all of it should be appeased pretty soon when the Blue Oval officially breaks the cover off of the 2011 Explorer next week. Yes, Ford; it’s about time.

Read more
Ford releases yet another teaser photo - no. 5! - of the 2011 Ford Explorer

Ford releases yet another teaser photo - no. 5! - of the 2011 Ford Explorer

At this point, we’re not exactly sure if Ford wants us to set up a jigsaw puzzle with these teaser photos of the 2011 Ford Explorer because in the event that you’re not yet satisfied with the four teaser photos they’ve released - not to mention the countless outdoor teases - the Blue Oval is back with yet another one.

Ever since it began, Ford has used its Facebook page to slowly release these teaser photos, but if we’re being honest about it, all these teaser photos that don’t leave a whole lot for our imaginations to work with is getting a little old. We know the method, fellas: build the anticipation to high enough levels and climax it with the grand reveal.

For the sake of Ford, let’s hope they stick to their word and break the covers off of the 2011 Explorer at the scheduled time of the end of July. Otherwise, we don’t know how many more ‘teases’ we can handle.

Read more
Ford releases new teaser photo for the 2011 Ford Explorer

Ford releases new teaser photo for the 2011 Ford Explorer

Little by little, teaser photo by teaser photo, the 2011 Ford Explorer is being unraveled right before our very eyes. Now, if only Ford can spare us with these images and just unveil the SUV already.

Of course, Ford most likely won’t listen to our cries for unveiling the new Explorer so we guess we’re just going to have to settle for what they show us. That being said, these here are a number of new teaser photos of the new 2011 Ford Explorer SUV, most of which, as we can expect, didn’t really show a whole lot of the Explorer. Yeah, what else is new, right?

For description’s sake, this new photo shows us the vehicle’s front quarter panel with a matching head light assembly. That’s about what we have from this new image, but Ford, apparently, has a few more images in store for us – two more action photos of the Explorer in its environmental surroundings.

Again, it’s not much. But the good news is, we shouldn’t be able to wait too long for the Explorer’s official unveiling later this year, at which time these less-than-appealing teaser photos should come to a merciful end. We sure hope Ford knows what they are doing and the new Explorer is worth all of this endless teasing.

Read more
Video: Ford releases teaser video of 2011 Explorer doing some testing

Video: Ford releases teaser video of 2011 Explorer doing some testing

Correct us if we’re wrong, but ever since Ford decided to release teaser photos of the 2011 Ford Explorer, we’ve actually seen more of those Ford executives with their smiling mugs than we have of the actual SUV. Granted, the whole shtick is premeditated given that Ford would like to show as little of the car as possible – that’s why it’s called teasing – and they prefer to wait until the 2011 Explorer’s big reveal to lift the covers off of their new SUV.

Now, Ford is at it again, only this time they’ve opted for the video variety to tease the Explorer. And true to form, the car’s about as covered as it can get and we have yet another Ford executive trying to steal the Explorer’s thunder. This time, it’s the SUV’s program manager, Julie Levine, who spends the majority of the video describing in great detail the rigorous testing the Explorer is subjected to. In fairness, the SUV is shown for most of the video, but not as exposed as we’d like it to be.

Read more
Ford's marketing manager poses in front of the 2011 Ford Explorer

Ford’s marketing manager poses in front of the 2011 Ford Explorer

If you’re wondering why we’re showing you a photo of Amy Marentic, Ford’s marketing manager, it’s not because we have the eyes for her, although she is a real looker. It’s more because of what’s hiding behind her.

That, dear friends, is the 2011 Ford Explorer, which the Blue Oval is once again teasing in an entirely unconventional way. In a recent interview with Reuters, Ford released this teaser photo, possibly in an effort to spark brand interest in the SUV that, according to Marentic, has lost its fair share of customers in recent years.
"Right now six out of ten who own an Explorer defect to another brand," she points out. "We want to switch that around and keep all of those customers like we used to in the early to mid-1990s."

Of course, achieving that is easier said than done and Ford knows that reinventing the Explorer is probably the only chance they have in winning back their past customers. That being said, the 2011 Explorer looks to be a step in the right direction but we’d be a little more excited if they just showed us more detailed photos of the SUV before its July unveiling.

Read more
Ford releases new batch of teasers for the 2011 Explorer SUV

Ford releases new batch of teasers for the 2011 Explorer SUV

The whole purpose of teaser photos, at least as far as how we think of them are concerned, is to divulge certain aspects of a vehicle without going a little overboard. Normally, these kind of teaser photos are those that get us a little excited about the vehicle.

Unfortunately, though, Ford seems to think that their batch of teasers accomplish this very objective. It’s not that we don’t like them, it’s just that the teaser photos they’ve been releasing of the 2011 Ford Explorer are, shall we say, peculiar. If we’re allowed to be honest for a second, then we have no problem saying that we expected a little more out of these guys.

Okay, that’s not entirely true. We expected a lot more from these guys than a few photos of the car’s trunk with stuff on it, one with partial shots of the manual transmission, and another of just the two cup holders. If we’re going to be excited about the 2011 Explorer, we’re going to need Ford to tease us with photos that can get our imaginations running.

Come one, Ford. Give us something other than mindless features.

Read more
Ford releases new teasers for the 2011 Explorer

Ford releases new teasers for the 2011 Explorer

So this is how Ford likes to play, huh?

We’re not quite sure if Ford wants us to play "Spot the new Explorer", but judging from how these new teaser photos were thought of, it certainly looks like it.

If Ford is looking to peg the new 2011 Explorer as something that’s in its element in the wild, then these photos do a good job at making that point clear. It’s also looking like the Explorer will be revealed gradually before the SUV gets fully undressed sometime in July. If you remember a few weeks ago, we showed you the first teaser photo - although, similar to these new ones, that didn’t leave a whole for our imaginations to work on - of the Explorer, or at least a small part of it, posing with its chief designer Jim Holland.

There’s no indication from Ford if they’re going to take this teasing game any further in the coming weeks, but if we know these people like we think we do, then we’re pretty sure that they’re going to come out with something a little stranger the next time around.

Read more
2011 Ford Explorer revealed, or at least parts of it

2011 Ford Explorer revealed, or at least parts of it

Here’s a new look at what is possibly the 2011 Ford Explorer. Except that it’s not really the whole car. Actually, it’s more of like a partial vehicle display of what is possibly the 2011 Ford Explorer. So, what if it’s not complete. Beggars can’t be choosers, right?

Despite it being only a partial display, it’s becoming increasingly clear that, with all the subtle hints this particular display and the 2011 Ford Explorer have in common, this is, indeed, the one. Among the notable characteristics this display has in common with spy shots of the newExplorer we’ve already seen include a nearly identical C-pillar that is found on both the real SUV and this display. In addition to that, Jim Buczkowski, Ford’s Electrical Systems Director, talked about a number of electronic and safety features found on the car, including an electronic parking system, and a new safety restrained "seat bag" system, which Buczkowski said would be included in the new Ford Explorer.

Read more
2011 (maybe 2012) Ford Explorer rendered, again

2011 (maybe 2012) Ford Explorer rendered, again

While we are all sitting around and waiting to see the final production version of the 2012 Ford Explorer, all we seem to get are more and more renderings of the future Explorer. The Australian magazine, Car Advice, revealed today new details on the future SUV that will be released at the end of the year along with a computer generated rendering as seen above.

For the 2012 Explorer, Ford will use a 2.0-liter turbocharged, directly injected, four-cylinder EcoBoost engine that will find its way to a few other products as well. There will also be a more powerful 3.5-liter Ecoboost with 355 hp (265 kW / 360 PS) and 350 lb-ft (474 Nm) of torque, which, according to Ford, should give the Explorer "best-in-class fuel economy and V6 performance." The Explorer will also be made of a unibody construction that will allow for a decrease in weight that, in turn, will provide better fuel economy.

The Explorer will also share Land Rover’s Terrain Response traction control system. The terrain management program will provide appropriate traction for any driving conditions the road may present to the driver using powertrain and braking controls. The system is utilized by a console-mounted, switchable knob that can provide assistance through normal driving conditions, mud, sand, and snow.

Read more
Ford teases 2011 Explorer with chief engineer Jim Holland

Ford teases 2011 Explorer with chief engineer Jim Holland

It’s not much, but it’s something that we can still hang our hats on. Ahead of its debut, which is scheduled to be later this year, Ford released a teaser image of the 2011 Explorer with chief engineer Jim Holland.

It doesn’t show a great deal of the new SUV except for parts of the clamshell hood, the sweptback headlights, and, of course, Holland’s smiling mug. Nonetheless, Holland is confident that the new Explorer would carry the high-standing tradition its predecessors have built over the years. "When you see it, you know it’s a Ford, you will know it is an SUV, and you will know it’s a very modern interpretation of our Explorer," he said.

While recent spy shots of the Explorer have given us more light on its design aesthetics, we do know that the new SUV will come with an option between a 2.0-liter four-cylinder Ecoboost and a more powerful 3.5-liter Ecoboost with 355 hp (265 kW / 360 PS) and 350 lb-ft (474 Nm) of torque, which, according to Ford, should give the Explorer "best-in-class fuel economy and V6 performance."

Ford has yet to announce the exact date and place of the new Explorer’s debut, but we’re pretty sure that it’s going to happen within the year, maybe towards the latter part of 2010. Either way, it should be something a lot of us will look forward to.

Read more