This Mustang Mach 1, Ford Ranchero Mashup is Exactly the Car Ford Needs to Produce
Pickup trucks have been manufactured since the early days of the Ford Model T, and by the 1950s, they had become so popular that many buyers purchased them for lifestyle rather than utilitarian reasons. As a result, Detroit-based automakers introduced car-based truck, the most iconic being the Ford Ranchero and the Chevrolet El Camino, launched in 1957 and 1959, respectively. Although these kind of two-door, car-based trucks wouldn’t make much financial sense in the modern era, some enthusiasts are still hoping that the Ranchero and the El Camino will return after many decades. It probably won’t happen, but Youtuber TheSketchMonkey just rendered a modern Ranchero based on the Mustang that Ford should really look into.
Ford Finally Confirms the Return of the Compact Pickup, But When Will We Actually See It?
The pickup segment looks to be as popular as ever these days, with many manufacturers stacking profits sky-high. However, to keep the money rolling in, Ford can’t get complacent, and as such, the Blue Oval is exploring new offerings for the not-too-distant future, including a fresh compact that could very well offer electrified motivation.
Ford is reportedly working on a replacement model for the Courier pickup sold in Brazil, and there’s a good chance this new model could make it to North America. Unlike the Courier, which is positively tiny by American pickup standards because it is based on the Fiesta city car (and also it went out of production in 2013 and never got a direct replacement), this new Ranchero would use the slightly largerFocus platform.
This means it’d grow in length quite considerably and also move from a single cab design to a crew cab. If it makes it to the States, it would probably get a name change as well, so instead of Courier, it will probably be called Ranchero, recalling an older model name. The old Ranchero was built between 1957 and 1979 as a unibody, car-based pickup. It was Ford’s answer to the Chevy El Camino.
So, it would be quite natural for Ford to use the Ranchero name for this newly proposed pickup, although nothing has been officially confirmed yet (or denied, for that matter). What’s clear is that this new Ranchero could be here by 2022, when it will share the showroom floor with the likes of the new Ranger, Bronco, and maybe a boxy-looking Focus platform-based crossover (aka “baby Bronco”).