There is a need for a provocative and rebellious concept, ’a rebel against the blank car’ aiming to strengthen the interactive relationship between man and car, to show a new direction on and off the road. A car with a personal ’face’, which strives to fulfill the user’s yearning for individuality. Yet also expresses awareness and skepticism towards the way the car industry and mass media take market strategies and try to control people’s minds by creating common identities.

What do you think?
Show Comments
Car Finder: