The medium sedan market is in recession. All the manufacturers are trying to bring a fresh attitude in order to convince a client that would buy an SUV, compact van or crossover rather than the classic sedan. The first example of such design refreshment was the Peugeot 407 that made a serious departure from the previous model. To follow this path is now Ford with the all-new Mondeo, which is intended as a design revolution. Following the styling lines of the 2005 Iosis concept, the new Mondeo will be the best example of Ford’s new “kinetic design” philosophy. Sales are expected to start in early 2007.