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Ford has revealed details about the 2011 Edge crossover, a model that comes with a new exterior redesign, improved materials and interior craftsmanship, class exclusive technology and new power trains. For 2011, the Edge will be offered in three different versions including SEL, Sport and Limited. The 2011 Edge will be offered with a choice of two engines, the first being a 3.5 Liter V6 producing 285 HP and 253 lb-ft of torque, a 3.7 Liter V6 that delivers a maximum output of 305 HP and 280 lb-ft of torque and in the coming months, the Blue Oval will also offer a turbocharged 2.0 Liter EcoBoost inline four cylinder power plant.

The list of standard technologies includes: Hill Start Assist, which reduces rollback on hills; Trailer Sway Control, which provides greater towing stability; Hydraulic Brake Assist, which provides greater braking force in emergency situations and available segment first Adaptive Cruise Control and Collision Warning with Brake Support, which helps reduce speed and automatically preloads the brakes and engages an electronic brake assist system to help drivers come to a stop more quickly when the system detects that a collision is imminent. How’s that for safety!

UPDATE 07/15/2010: Ford has just released an online configurator for the 2011 Ford Edge. Be sure to check it out!

Press release after the jump.

Press release

The award-winning MyFord Touch driver connect technology is just the start of an entire suite of class-exclusive convenience features and technologies available on the 2011 Ford Edge and not found on crossovers that cost twice the price.

“The 2011 Ford Edge delivers the perfect blend of style, technology and capability our customers demand,” said Jason Mase, crossover marketing manager. “The Edge has been at the forefront of consumer-focused features and conveniences such as SYNC®, which allowed customers to connect their devices in a vehicle like never before. Now MyFord Touch builds on that heritage with new driver connect technology that leads the industry.”

2011 - 2014 Ford Edge High Resolution Exterior
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MyFord Touch won both Popular Mechanics’ Editor’s Choice Award and CNET’s “Best of CES” in the car and GPS technology category at the 2010 International CES (Consumer Electronics Show).

MyFord technology comes standard on every 2011 Ford Edge and defines an all-new in-car experience, taking vehicle interior design into the realm of popular personal electronics devices such as laptop computers, mobile phones and MP3 players. The MyFord system uses controls such as:

  • Five-way buttons mounted on the steering wheel, naturally placed for a driver’s thumbs to control menu commands and select functions
  • An 8-inch LCD screen in the center stack and 4.2-inch screens in the instrument cluster provide vehicle and infotainment information
  • Voice control, including a new “flattened grammar” voice-control system that simplifies common commands and introduces voice control for more features, such as audio tuning and climate control
2011 - 2014 Ford Edge High Resolution Interior
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MyFord Touch, standard on the 2011 Edge Limited and 2011 Edge Sport, includes two 4.2-inch configurable LCD screens in the instrument cluster as well as the 8-inch LCD touch screen in the center stack, five-way controls on the steering wheel – plus a new Media Hub with two USB 2.0 ports, video input jacks and an SD card slot.

Premium Sony sound system and interface

An upgrade to the MyFord Touch system is the Sony® Audio System, which adds a Sony-designed electronic center stack panel with a high-gloss black finish and unique treatment of the touch-sensitive controls. The Sony panel is completely flat (except for the center knob), so the touch cells are executed as circular “landing zones” for the finger.

The heart of the Sony Audio System is its extraordinary sound quality. Comprised of 12 high-quality speakers and a Class D all-digital amplifier, the Sony system has the ability to pump out 390 watts of continuous power (RMS). Further, Dolby Pro Logic® II technology creates true virtual 5.1 channel surround sound throughout the car for a unique listening experience.

MyFord Touch perfectly complements Ford SYNC, the award-winning voice-activated communications and entertainment system developed by Ford and Microsoft® that fully integrates Bluetooth®-enabled mobile phones and digital media players into the vehicle. Standard with SYNC is the Traffic, Directions & Information application, which provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

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Like the song? You can tag it

Also available on the 2011 Ford Edge is the world’s first implementation of iTunes® Tagging in a factory-installed HD Radio receiver. With a simple push of the “TAG” button on the MyFord touch screen display, the song information will be stored in the radio’s memory.

Once a song is tagged, customers will dock their iPod® to the SYNC system and the “tagged” song information will transfer to that iPod. Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of tagged songs will appear. Customers can preview, and if desired, purchase and download tagged songs from the iTunes Store.

One significant benefit of HD Radio technology is the sound quality of the broadcast. With digital transmission, sound quality is dramatically better – FM sounds like a CD and AM sounds like today’s FM broadcasts. And unlike analog broadcasts, digital broadcasts aren’t susceptible to interference, fadeout and other issues.

More class-exclusive technology

New to the Ford Edge lineup as standard equipment is the popular MyKey programmable vehicle key. MyKey allows parents or other concerned owners to restrict certain features when in the hands of a MyKey driver. MyKey encourages seat belt usage, provides earlier low-fuel warnings, engages applicable driver-aid systems, and sounds chimes at preset speeds while limiting audio system volume and top vehicle speed.

2011 - 2014 Ford Edge High Resolution Interior
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Other new content on the 2011 Edge are standard Easy Fuel Capless Fuel-Filler System and available Intelligent Access with Push-Button Start, which allows the driver (with key) to automatically unlock car doors when approaching the vehicle, allowing for push-button start.

The innovative Adaptive Cruise Control and Collision Warning with Brake Support leads the long list of available technologies for the 2011 Ford Edge. Adaptive Cruise Control allows the driver to set the vehicle’s speed and maintain it without using the accelerator pedal and warns the driver of a collision risk.

Collision Warning with Brake Support uses radar to detect moving vehicles ahead and warns the driver of danger with an audible alarm and warning light. The system also automatically pre-charges brakes and engages an electronic brake assist system to help drivers stop more quickly.

Other available features and technologies on the 2011 Ford Edge include:

  • Blind Spot Information System (BLIS) with Cross Traffic Alert helps detect vehicles in blind spots during normal driving as well as traffic approaching from the sides when reversing out of parking spots.
  • Ambient lighting allows drivers to choose among seven colors with five intensity settings for interior accent lighting now controlled through the MyFord Touch system’s touch screen.
  • Other convenience features include: rear view camera; rain-sensing wipers, which detect moisture on the windshield and activate automatically; remote start; available HID (high-intensity discharge) headlamps; and power liftgate.
2011 - 2014 Ford Edge High Resolution Exterior
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“The Edge has stood out from the competition from the very beginning, and the 2011 model will be a standout again, in the way it merges style our customers want with technology our competitors can’t match,” said Mase.

Alina Moore
Alina Moore
Alina Joined the team in the early 2000s as one of the outlets very first experts, and she’s been with ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
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Show Comments


  (382) posted on 04.25.2012

I’d say this is ideal for family purposes as its built says so, but its power tends to make it obvious that can serve other functions too.

  (762) posted on 01.5.2012

It looks very luscious on its body paint and only adds more appeal on this one. Moreover, it’s a good thing that it has a spacious and exclusive interior which every car lover would truly love to have on their car.

  (526) posted on 11.11.2011

I love the exclusivity of this Ford Edge, and the fact that it is so ideal as a family van. smiley Anyway, it is already looking awesome on its body paint. I just only hope that it had a great speed performance.

  (402) posted on 09.21.2011

Ford edge had a simple platform and styling, but I noticed its side rims, so perfect! And I must say that it’s already looking great on its color. Is it already on market production?

  (488) posted on 08.25.2011

I love the wheels of this Ford Edge, I found it so cool even the classy paint that they used on it, it is quite impressive.

  (449) posted on 01.31.2011

Everyone wants to save a dollar. So, when they buy a $40,000 crossover but only pay $36,000 after incentives...the customer thinks they got a deal and Ford laughs all the way to the bank.

  (613) posted on 01.31.2011

I like how my Xterra accomplishes the same mpg and 0-60 time while having 40 horses less and is built on a truck platform. Aside from slalom speeds, what are the benefits of crossovers again?

  (937) posted on 12.6.2010

Looks good to me. I believe it examines better than the Venza by far; interior and out. If the Ecoboost had been accessible last year, I believe my father might have completed up with this one. The vintage 3.5L V6 was slow and thirsty.

  (442) posted on 03.2.2010

Sweet SUV. Now there goes another good option if you don’t want to be riding something as big as Ford Explorer, Expedition and even the Everest. I was wondering on when they will be launching a car that can be a great competition for Toyota’s Rav 4, Mitsubishi’s Monterro, Honda CRV and of course Porsche Panamera... well, ok, the Panamera is a little bit far ahead from the competition of the list.

  (1022) posted on 02.25.2010

Great technology by Ford, quite good and simple outside, but very technologically advance inside, i really love the dash panels installed on it.

  (1332) posted on 02.10.2010

Now that is an amazing interior for an SUV. Most SUV that I know doesn’t really have that much leg room for the passengers but this one seems to have it and it seems that it can be a very comfortable ride. I also like the luggage space. Fold the chairs and it can hold a lot of materials.

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