Europe’s best-selling pickup truck gets a special edition for the Frankfurt Motor Show

Ford is headed to the 2017 Frankfurt Motor Show and is bringing an impressive lineup with it, one of which is a special edition of Europe’s best-selling pickup truck, the Ford Ranger. It may not look the part at first glance, but the Ford Ranger Black Edition is just that, thanks in part to a limited production of just 2,500 examples across the continent. Of course, it comes dressed in black, hence the name “Black Edition.”

It’s fitting that Ford is bringing a special edition Ranger with it to Frankfurt. The pickup, after all, is regarded as Europe’s best-selling pickup, a title it has earned after posting record sales this year, including 23,100 units sold in July 2017 alone. What better way to celebrate the Ranger’s status than by dressing it up, slapping on new exterior detailing, dialing up on the standard features, and then showcasing it at one of the world’s biggest auto shows. It’s a good move that adds an extra layer of intrigue into the Ranger Black Edition, even though there’s not much about the pickup that counts as an “exclusive” other than the selling point of it coming in “all black” garb. Still, it should make for an interesting vehicle in Frankfurt. And considering the Ranger’s popularity in Europe, Ford shouldn’t have any problems selling the 2,500-unit inventory of the special edition.

Continue reading more about the Ford Ranger Black Edition.

What makes the Ford Ranger Black Edition special?

2017 Ford Ranger Black Edition High Resolution Exterior Wallpaper quality
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There aren’t that many outlandish aspects to the Ranger Black Edition, though you have to give credit to Ford for capitalizing on the pickup’s popularity. It’s a smart play that should pay off well. It’s certainly worth pointing out that the Ranger Black Edition does have a few special features, the most prominent of which was the use of an Absolute Black finish on elements of the Ranger’s body that normally featured chrome detailing. The treatment creates a definitive look to the Ranger that aesthetically brings out the best of its off-road, go-wherever personality.

The treatment creates a definitive look to the Ranger that aesthetically brings out the best of its off-road, go-wherever personality

Other than streamlining the color of the Ranger Black Edition’s body, the only other notable feature of the special edition pickup is the list of standard equipment that it comes in. These features inlaced satellite navigation, front parking sensors, and a rear-view camera. Likewise, the special edition pickup also benefits from having Ford’s own SYNC 3 multimedia system with an eight-inch touchscreen, a dual-zone electronic climate control, leather seat trim, and power-folding, heated side mirrors.

It is easy to characterize the Ranger Black Edition as a muted version of how special edition models are packaged. History even shows that the Ranger isn’t typically the first pickup-of-choice within Ford for special-edition treatment. That distinction falls on the F-150, as we’ve seen time and time again with the abundance of SE models attached to the half-ton truck. That said, Ford did a pretty good job of creating an individualized look to the Ranger Black Edition. It may not be for everyone, but an all-black pickup that features more standard equipment than it otherwise would have is a pretty good proposition.

2017 Ford Ranger Black Edition High Resolution Exterior Wallpaper quality
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2017 Ford Ranger Black Edition High Resolution Exterior Wallpaper quality
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It’s just too bad that Ford is only releasing 2,500 units of the Ranger Black Edition, all of which will be based on Ford’s Double Cab body style. The model is already available in Ford dealerships in Europe and if Hans Schep, general manager, Commercial Vehicles, Ford of Europe, is to be believed, the Ranger Black Edition will be “snapped up within weeks.” Better get a head-start then.

References

2016 Ford Ranger

2016 Ford Ranger Wildtrak High Resolution Exterior
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Read our full review on the 2016 Ford Ranger.

2018 Ford Ranger

2018 Ford Ranger Exterior Exclusive Renderings Computer Renderings and Photoshop
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Read our full speculative review on the 2018 Ford Ranger.

Press release

Ford is launching the exclusive new Ranger Black Edition at the Frankfurt Motor Show, offering customers of Europe’s No.1 selling pickup a distinctive new version with a striking colour-coded appearance.

The Black Edition model is based on the popular Limited series, and features a de-chromed body in Absolute Black with a black finish for the radiator grille, alloy wheels, sports bar and exterior detailing. Offered in Double Cab bodystyle only, the production run will be restricted to just 2,500 units, and vehicles are available to order from Ford dealers now.

The Ranger Black Edition standard equipment specification includes satellite navigation, front parking sensors and rear view camera, adding to the Limited series features such as Ford SYNC 3 multimedia system with 8-inch touchscreen, dual-zone electronic climate control, leather seat trim, and power-folding, heated door mirrors.

“Ranger customers appreciate the vehicle’s tough, go-anywhere capability and its rugged good looks, and we expect this attractive new limited series to be snapped up within weeks,” said Hans Schep, general manager, Commercial Vehicles, Ford of Europe.

Ford Ranger is Europe’s top selling pickup with sales of 23,100 for July 2017 year-to-date*, an increase of 12.1 per cent over the prior year, and marking the best year for Ranger since launch.

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Press release
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