The Ford Mach-E Saves Christmas for the Griswolds
Remember the famous Christmas lights scene from National Lampoon’s Christmas Vacation? Well, the Griswolds are back after two decades to reprise that scene, with the only change being the addition of a Ford Mustang Mach-E this time. Ford has roped in Chevy Chase and Beverly D’Angelo to play Clark Griswold and Ellen from the Christmas-themed movie. Does Griswold manage to have a drama-free Christmas this time at least?
Throwback: 2006 Ford Shelby GT500 "Germany" Commercial
2006 seems like forever ago, doesn’t it? At the very least, it feels like a different lifetime. Social media was still in its infancy and the world felt a lot bigger back then. 2006 was also a big year for Ford. The Blue Oval was bringing the Shelby Mustang back to life after a 25-year absence. Ford went all-out in marketing the return of the Shelby nameplate, and one commercial, in particular, effectively hammered Ford’s point. The Shelby Mustang was a beast, and there really was just one road in the world that could have a proper dance with it: the German Autobahn.
The ad, called “Germany,” puts the spotlight squarely on the 2006 Shelby Mustang GT500 and what it could do on a stretch of road that didn’t have any speed limits. It’s a fascinating commercial to look back on given that the Shelby Mustang is now deep into its third generation.
Ford Subtly Calls Out The Chevy Silverado and Ram 1500 in Latest F-150 Ad
The Ford F-150 has been the undisputed king in the full-size pickup segment, and the Blue Oval isn’t getting tired of reminding everyone where the line behind the F-150 starts. Ford’s latest chest-puffing piece comes in the form of a 30-second commercial that reinforces the F-150’s leadership in the full-size pickup segment. Without specifically mentioning its rivals, Ford is throwing a bucket of reality to the rest of the market, letting everyone know that no matter what they do, they’re not going to beat the segment’s resident big dog.
Was a Next-Gen Ford Mustang Bullitt Caught Playing in Chicago?
One of the Forum goers over at Mustang6g.com was out and about in Chicago when he spotted what could very well be a Bullitt version of the sixth-gen Mustang. Of course, there’s no word from Ford, but its resemblance to the sketch of a Bullitt in a previous promotion video is downright uncanny. It even appears to be wearing the Dark Highland Green (DHG for short) and has those five-spoke wheels with black spokes and chrome accents. You can really make out if the rear window louvers are in place, but if you look just behind the roof line, it does appear as if there’s a little turgidity there that could, perhaps, be window louvers. If not, then maybe this is just a weird coincidence, but what do you think? Keep Reading for a little more
Ford Launches FordHub Just In Time For Super Bowl LI
Ready the wings, fire up the nachos, and prepare yourself for some daytime drinking. Super Bowl LI is upon us, and whether you’re rooting for the Patriots or the Falcons, this great American pastime is sure to bring plenty of entertaining advertisements during the commercial breaks. As such, just before kickoff, Ford will lead the charge with a new 90-second ad that spotlights a few mobility solutions the brand has in the oven to help make our lives easier. Coinciding with the ad is a new interactive brand experience studio that’s opening up in New York City, which promises a more in-depth look at what Ford imagines the future of transportation will look like.
The studio is called FordHub, and it’s located in the Westfield World Trade Center. Ford hopes the new hub will help it connect with consumers and inspire “imagination and dialogue” about the future of mobility through a variety of activities, exhibits, and interactive displays.
Included is a glimpse at what Ford imagines to be the “City of Tomorrow,” highlighting some of the technologies people might use to get around. There’s also a real-time look at New York’s current transportation status, including traffic info, trains, ferries, and more.
Then there are games like the Last Mile Challenge, which pits attendees against the clock in a virtual race to get from A to B using multiple transportation solutions, and Mustang over Manhattan, wherein participants must virtually build Ford’s famous muscle car on top of the Empire State Building.
Finally, Ford is also announcing the Mobilize New York Challenge, which invites proposals to solve NYC’s transportation problems, with more than $30,000 in cash prizes offered as motivation.
Continue reading for the full story.
Starting 2015 in full throttle, Ford has decided to kick off its "most comprehensive truck marketing campaign ever," in order to promote the hell out of the all-new 2015 F-150. For over three decades the best-selling car and over 40 years the best-selling pick-up truck in the United States, you would think that top Ford product wouldn’t need such a big fuss in terms of marketing, but apparently Ford thinks otherwise.
The campaign will launch with both TV commercials, aired during the college football playoffs, and a host of online shows on ESPN’s "Sport Science." "Like the 2015 Ford F-150, Ford’s truck customers have become even smarter about how they do their jobs and how they shop for their next truck," commented Chantel Lenard, Ford director, U.S. Marketing. "To meet their information-gathering needs, Ford will gain their attention during commuting and off-hours while providing on-demand digital and mobile content that answers their questions 24/7."
Unlike other previous marketing campaigns from Ford, the new F-150 one will be available on a rather motley variety of communication platforms, reaching everything from football to professional bull riding, country music and smartphones. In other words, that is where Ford thinks that most F-150 owners can be reached. The first three 2015 Ford F-150 TV commercials made their debut on New Year’s Eve, while the rest of the campaign will continue during the first week of 2015.
Click past the jump to read more about the Ford F-150.
Rob Riggle’s brand of humor can be a little over the top sometimes, but this new Ford commercial for the Super Bowl, doesn’t show that off.
Here we see a more subdued Riggle talking to a coffee-sipping Ford exec while describing the benefits of driving a Ford hybrid. At one point, Riggle even ventures into the world of mythology to make his point, comparing the hybrid to a griffin complete with a soliloquy about the griffin having the "head of an eagle, the body of a lion."
We don’t know if we can necessarily compare a Ford hybrid (maybe he was talking about a Fusion Hybrid?) to that mythic creature, but we do see the point of Riggle’s comparison. If anything, he does a good job of selling his spiel, even though it doesn’t make much sense at all.
Oh, well. Guess that’s how Ford is going to roll with its set of ads for the Super Bowl. Maybe it has more up its sleeve, but this one, while pretty funny in a Rob Riggle kind of way, misses on what the #nearlydouble hashtag is trying to get across.
Click past the jump to read about the 2014 Ford Fusion Hybrid
Ford is really banking on the Focus ST taking over where the Focus SVT left of in the U.S. market, and they went a rather creative way to grow its buzz even more. Ford needed a commercial introducing the ST as a performance hatchback to the U.S. market, so what better way than to set up a street race involving two Foci STs. This “street race” was held on closed roads and each car was driven by a professional driver, of course.
That was not the interesting part though, as Ford relied on customers to film the event for them. You’re reading that correctly; no camera crews, no sound team, no directors. Just two Focuses, hundreds of screaming fans and a whole bunch of cellphone cameras, digital cameras and likely a few pieces of professional equipment.
Not only is the commercial bad ass (you can see it above), but just the pure concept really got the public excited for the upcoming release of this high performance econo-hatch.
Of course, Ford did have a hand in editing the videos taken by the fans and we are certain the majority of the shots were taken by semi-professional cameramen with thousand dollar equipment, but some of them were obviously by handheld camcorders and digital cameras too.
Our favorite camera operator was a man sitting in the tree at the 0:35 mark in the video. He obviously didn’t get his shot into the commercial, but he gets a shiny gold star for effort. Good call Ford, good call indeed!
In the past few years Ford has significantly changed the technology inside their vehicles. As a result most of the vehicles that are now available on the market will be available with innovative technologies, plug-in hybrids and EcoBoost® engines that combine power and efficiency.
And more than that the cars are also coming to the possibility of "self-parking" or they are opening their doors for you. One of the most innovative models announced lately is of course the new Focus Energy that will go on sale as a 2013 model. It is powered by a 2.0-liter EcoBoost engine paired with a paddle-shifted six-speed SelectShift Automatic™ transmission for an estimated fuel consumption of 26 mpg in the city and 37 mpg on the highway.
Bottom line: when designing their vehicles Ford has chosen to "Go Further!" And now, they are inviting you to do the same! More details on gofurther.com
Ford’s new ad spot for the 2013 Mustang made its National television debut during the 2012 Daytona 500. The ad, instead of showing off the vast number of improvements made for 2013, simply shows a 2013 Mustang rolling through city streets while morphing through different levels of customization as different people look at it.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, Ford’s Director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
The idea for the commercial came, in part, from the massive success of the Mustang Customizer website and phone app. So far, over four million digital Mustangs have been created on the customizers.
“This ad was created to work in tandem with the success of our Mustang Customizer and downloadable app, which allows anyone to create their very own Mustang, selecting colors, accessories and decals to complement the amazing design,” said Lee Jelenic, Ford Car Marketing Communications manager. “Mustang owners are unique, independent, and like their cars to reflect their personalities. The Customizer site and this spot pay homage to that.”
Check out the commercial and let us know what you think of it in the comments section below.
Leave it to Chevrolet to throw the first punch in its long-standing rivalry with Ford.
The Bowtie’s newest Super Bowl commercial takes a stab at its crosstown rival with a commercial that’s set just after the world ended, confirming the Mayan predictions. In the ad, a group of friends, all of which were driving Silverados, miraculously survived the global catastrophe to round up and see how each one was doing.
Everybody was accounted for except for their friend Dave, who lost his life because he, as one of the buddies explained, "drove a Ford." Way to be subtle, Chevy.
The Chevy ad is expected to run during the first quarter of Super Bowl XLVI and just as sure as those Mayan predictions are nothing more than myths and fables, you can expect that this new Chevy Silverado commercial will draw strong reactions from both camps.
So allow us to say, "It’s on, Chevrolet. It is most definitely on."
Over in Brazil, Nissan found itself in hot water after one of their commercials directed at Ford drew the ire of the American automaker’s Brazilian arm.
The music-video style parody commercial that Nissan released features two men representing Ford engineers, dressed to the absolute nines decked with gold chains, rings, and fur coats, while sipping champagne and flocked by a multitude of scantily-clad women. Oh, and if you didn’t notice, there’s also a Ford Focus in the background. Yep, a Ford Focus in a Nissan commercial.
While the TV spot isn’t in English, the lyrics, when translated to Portuguese, translate to something like "All the luxury that I got, I got it with your money" and "Don’t weep because you’re paying extra money — your money was well spent, look what I do with it."
Obviously, the whole commercial didn’t sit too well with Ford, who thought that Nissan was sending a message to consumers that the Focus is overpriced in Brazil compared to the Japanese automaker’s Tiida sub-compact (it’s called the Versa in our neck of the woods). While there’s some truth to it - the Tiida is actually cheaper by a little under $2,000 in Brazil compared to the Focus - Ford didn’t like the way Nissan portrayed their company.
Ford’s lawsuit prompted Nissan to pull the television commercial, but apparently, not before the video found its way on the Internet. With the web being a lot more expansive and lenient than any form of medium these days, Ford’s going to have a hard time curtailing the showing of this Nissan ad.
This may be a little weird, but we are going to just go along with it. NASCAR’s Richard Petty and A.J. Allmendinger are joining together with newfound rally legend Ken Block to do a promotion for Ford and their 43 Fiestas competition. Taking the saying, "Can’t we all just get along" very seriously, these three have joined forces to market the contest which will see Ford giving away 43 flat screen TVs, 43 ticket-and-hotel packages to the Ford NASCAR 400 Sprint Cup race, and one specially prepared Ford Fiesta to a lucky winner. And it gets better; if Allmendinger wins the race, Ford will be giving away 43 fiestas to all of the grand prize winners.
Richard "The King" Petty won’t be doing any of the driving because, well, it just wouldn’t be fair to the other two, but he does make a little cameo to no doubt build up interest in the competition. The race is between Allmendinger and Block, who have significantly different driving styles, to say the least. Allmendinger is the driver of the Insignia Best Buy #43 Ford Fusion and has won many different championships including the Karting Federation Grand National, Barber Dodge Pro, Toyota Atlantic, and Champ Car Rookie of the Year. Ken Block is the driver of the 43 Ford Fiesta driver in the Rally America Championship and he has won five consecutive championships in Rally America’s 100 Acre Woods Rally in Missouri. Block was just recently in the headlines for unveiling his first video of his new free-wheeling joy ride, the Gymkhana III.
Do you guys want to take a guess at who wins? Leave it in the comments section.
We haven’t come across anything this hilariously weird in quite some time, and for that, we have to give props to Film Riot.
As the folks behind some wildly entertaining online videos, Film Riot took it upon themselves to promote the new Ford Fiesta in a three-minute commercial that can best be described as ‘different’. Different in a good way or bad way? Well, that’s up to you to decide. But it is funny, in a funky kind of way. They did find success in belting out the Fiesta’s features in a catchy rhyme so we have to give them credit for that.
In any case, it is interesting to point out that Ford is actually a sponsor of Film Riot so it wouldn’t surprise us if the Blue Oval had something to do with this commercial on top of its own campaign to promote their quirky new hatch.
Hey, anything to get some mileage on the news, right? And if that was their rationale, well, consider the battle won. And if you can get away with calling the new Fiesta "so pimping and so sexy", then that’s an added plus.
Ford must be burning throught its advertising budget quickly given that they’ve released a number of commercials for the new Mustang - both the V6 and the 5.0 GT. After showing two new commercial ads the last two days, we have here number 3, which will make it’s TV debut tonight during the American Idol results show.
Ford initially released a 60-second version of the ad, but immediately pulled it in favor of the 30-second version. Either way, we fully expect the longer version - maybe this one too - to be shown on TV during AI. Admittedly, we’re big fans of the show so we probably wouldn’t have missed it even if Ford didn’t release the commercial ahead of this evening’s show. However, now that they did, we can show it to you, but you still might want to tune in tonight for the Top 6 elimination episode. We know we will...to see the Ford commercial on air for the first time, of course.
Judging by the blatant self-promotion in this video, we’re pretty sure that Ford is quite proud of the way the all-new Ford Mustang 5.0 GT turned out. Don’t get us wrong, we’re totally smitten with the car too and we’ve had one too many dreams of taking the car out on the road for a little joy ride.
Ford likewise made no bones about this commercial, bringing out everything you needed to know about the 5.0 GT. The list is complete with all the tech specs, including the 412 horsepower engine and engineering marvels done on the car. The slick editing also gave it a little more bite.
Check it out for yourself and understand the importance behind the ’5.0’ title. If you don’t know the legacy and history behind it, then you better brush yourself up on a little Ford history. The ’5.0’ is synonymous to ’Mustang’ and vice versa.
Ford Motor Company is once again giving other automakers a reason to be green with envy. The Ford Escape Hybrid ad featuring Kermit that debuted during the 2006 Super Bowl was recognized by IAG Research as the “Most Effective Automotive Ad—Non Luxury” during a ceremony at the opening of the New York Auto Show.
In the 2006 spot, Ford teamed up with Kermit the Frog, one of America’s most loveable characters, to celebrate the advertising launch of the greenest and most fuel-efficient SUV on the (...)
The all-new 2007 Ford Edge has created quite a lot of excitement since its arrival in December and it will be generating a different kind of excitement for commuters in nine of America’s largest cities when they catch a glimpse of the new Edge teetering precariously on the edge of a large billboard.