The great American automaker, Ford, is invading their competitor’s markets by introducing the new Figo into the Indian market. The compact Figo is an all new car that features a fresh, contemporary shape that offers a distinct alternative to the traditional offerings in the city car segment with a shape that exudes the spirit of energy in motion with its bold fender flares and swept back headlamps.
Like all of the blue oval’s new car, the Ford Figo was designed with their consumers in mind. The all new body features lots of fresh fun elements like a large mouth front bumper, sporty alloy wheels pushed to car’s four corners, squared off rear end and subtle rear spoiler. Despite its compact size, the Ford Figo has a spacious interior with plenty of room for both passengers and cargo thanks to its taller roofline and more upright stance. Ford feels that this is the perfect car to combat the ultra affordable Tata Nano that is produced in the developing nation. The Figo’s size makes it the perfect car to navigate the narrow stretches of the Indian bazaars and markets without scarifying an ounce of style.
With Ford planning on bringing the equally compact Fiesta to the U.S. in the near future, the question that remains is whether or not Americans will have a soft spot in their hearts for a more spacious city car offering.
Press release after the jump.
These are spy pictures of Ford India’s upcoming small car codenamed B402, taken by a member at team-bhp.com, which is scheduled to be launched in 2010.
Nothing about its price, engine or transmission is known. It looks like a smaller clone of the Fusion MPV. The car will either use the existing Ikon or Fiesta platforms, which are sold in India.
This car will be Ford’s entry-level car in India and the styling indicates that it may well be exported overseas. Ford previously announced that it may consider manufacturing this hatchback in low-cost hubs like India and Brazil.
Around US $500 million will be invested on the existing plant in Chennai, to increase its installed capacity from the current 100,000 units to 250,000 units by 2010. The small car program along with an improved engine are part of this expansion plan.