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Dumbest Move of the Week: The Bronco Name Will Be a Sub-Brand

Dumbest Move of the Week: The Bronco Name Will Be a Sub-Brand

Ford’s curveball could stain the Bronco nameplate

The highly anticipated arrival of the Ford Bronco is officially scheduled for July 13, and while we already know that Ford is revealing three models of the Bronco — the two-door, four-door, and the Bronco Sport compact crossover - we didn’t expect the Bronco to be more than just a model within Ford’s SUV lineup.

That’s not the case because “Bronco” will be more than that; it will be its own comprehensive sub-brand under the Ford umbrella, complete with its own unique “Built Wild” tag line. While this comes as surprising news for a lot of people, it’s not that surprising if you think about the heritage of the “Bronco” name as far as Ford is concerned. The Blue Oval’s trying to milk that heritage for what it’s worth, which brings us to where we are now.

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Chevy's Pushrod LS Crate Engine Finally Has Some Competition From Ford

Chevy’s Pushrod LS Crate Engine Finally Has Some Competition From Ford

Ford Now Sells the 7.3-Liter "Godzilla" Pushrod V-8 as a Crate Engine

Ford’s iconic pushrod V-8 engine, the Windsor, was discontinued in 2000 after almost 40 years on the market, leaving the Modular engine as the main mill across the entire lineup. From the Mustang to the F-Series trucks, this engine has powered almost every vehicle with a Ford or Lincoln badge since 1990.

The Blue Oval then revived the pushrod engine in 2019 in the form of a 7.3-liter V-8 dubbed Godzilla. Originally offered in the fourth-generation F-250 truck, the mill is now available as a crate engine. And it’s Ford’s long-awaited answer to General Motor’s LS crate engine, also a cam-in-block pushrod design.

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Falling For the Ford Mach-E's 84-Month Financing Deal Will Cost You BIG Money

Falling For the Ford Mach-E’s 84-Month Financing Deal Will Cost You BIG Money

You might want to reconsider your financing options for the Ford Mach-E

Order books for the 2021 Ford Mach-E have finally opened, and it’s being offered with a number of financing options – including an 84-month “deal.” That sounds intriguing, right? After all, that has to make for a much smaller payment than, say, 48 month financing. There’s a big catch, here, though, and it’s almost worthy of being called a scam. That 84-month financing deal, isn’t actually a deal at all, and will end up costing you ridiculous amounts of money.

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Ford Mach-E And Hands-Free Driving - Safer Than Your Typical Mustang Driver?

Ford Mach-E And Hands-Free Driving - Safer Than Your Typical Mustang Driver?

Ford’s hands-free system will be available on over 100,000 miles of highways in the States and Canada

Ford has gotten noticeably aggressive in the last couple of years. Apart from the regular updates in its lineup, the company is working on its most-important product, the Ford F-150, as well as developing the most-anticipated return of the year, the Bronco, simultaneously. Recently, the company took a dig at Jeep Wrangler by calling the Bronco superior, and now it is picking a fight with Tesla by competing directly with the Model Y in offering hands-free driving on the Mustang Mach-E from next year.

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Ford's Alliance With Volkswagen Means the Next Ford EV Will Be a Badge-Engineered ID4 Crossover

Ford’s Alliance With Volkswagen Means the Next Ford EV Will Be a Badge-Engineered ID4 Crossover

Ford Will Be Using Volkswagen’s MEB Architecture for its Future EVs

The Ford-Volkswagen alliance has been brewing for a couple of years now. Things started looking stale in between, but it looks like everything is getting back on track.

According to Ford Authority, the alliance between the two automakers is expected to be finalized by the end of June. Also, the German automaker’s board has approved several projects, one of which is a new Ford electric vehicle that will be underpinned by Volkswagen’s MEB platform. Do you think it will be a badge-engineered ID.4 crossover?

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Ford Is About to Do Unthinkable Things to the Mustang And Bronco Names

Ford Is About to Do Unthinkable Things to the Mustang And Bronco Names

Well, that’s one way to water down both iconic monikers

I think Ford doesn’t remember how annoyed purists and enthusiasts were when the automaker slapped the Mustang moniker to the Mach-E.

The car was set to be the company’s first pure EV, so it didn’t need the Mustang badge to be relevant. As if this wasn’t enough, Ford has now decided to make the Mustang a sub-brand. This means the company plans to sell Mustang-branded vehicles in the future. To add to the misery, the Bronco will be made a sub-brand too. Why is Ford giving us multiple reasons to hate it?

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These Are The Car Parts Being Used to Make Ventilators During the COVID-19 Pandemic

These Are The Car Parts Being Used to Make Ventilators During the COVID-19 Pandemic

At least three carmakers used parts for medical supplies

Many automakers have stopped car production and shifted to medical supplies to help the battle against the novel coronavirus. But while some brand provide technology to the firms that build the supplies, some automakers are using parts from their current vehicles to built masks and ventilators. Here’s what car parts you could find in medical supplies delivered to your country these days.

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Ford Needs Your Help to Identify This Mid-Engined Mustang

Ford Needs Your Help to Identify This Mid-Engined Mustang

Ford just discovered its third mid-engined Mustang

A front-engined pony car since its inception in 1964, the Ford Mustang has occasionally been imagined as a mid-engined sports car. In fact, Ford used the Mustang name on a mid-engined concept car it built in 1962. It’s called the Mustang I and it sparked rumors that Ford might build a competitor for the Corvette.

The idea was revisited in 1967 with the Mach 2 concept, but the production Mustang remained a front-engined vehicle to this day. But it seems that Ford built another mid-engined Mustang in 1966 and forgot about it. Photos of the vehicle were found recently in Ford’s archives and the automaker wants your help to identify it.

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COVID-19 Pandemic: As factories shut down, automakers team up to build ventilators and masks

COVID-19 Pandemic: As factories shut down, automakers team up to build ventilators and masks

Carmakers join global effort against novel coronavirus

As the COVID-19 crisis deepens in Europe and the U.S., automakers join global effort to build ventilators and masks. Carmakers shift to production of medical equipment and supplies following shutdown of vehicle assembly in numerous factories across Europe and North America.

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What Automakers Are Affected by the COVID-19 Outbreak?

What Automakers Are Affected by the COVID-19 Outbreak?

The pandemic is closing off tens of factories in Europe

As the novel coronavirus - known as COVID-19 - continues to spread across the world, governments are taking extreme measures. Several countries have declared a state of emergency, companies are sending their employees to work from home, while some businesses are shutting down over the pandemic. The outbreak and the panic have also taken a toll on the auto industry, with at least seven major carmakers having decided to halt production in Europe.

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Ford is Kicking Chevy's Ass With the Mustang Too

Ford is Kicking Chevy’s Ass With the Mustang Too

Chevy is starting to fall behind big time

Ford hasn’t launched theHigh-Performance Package for the 2.3-liter EcoBoost Mustang quite yet, but it launches Fall of 2019, so we’re not too far off. We’ve talked a lot about it, but to our knowledge, nobody had seen it so far. That was until MSN Autos apparently managed to get behind the wheel of one and they say that it gives the base, four-cylinder Chevy Camaro a hardcore beatdown – even worse than it did before. So, how bad does the EcoBoost Mustang Performance Package put a hurting on the Chevy Camaro?

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How Much Can the 2020 Ford Super Duty Tow? A lot!

How Much Can the 2020 Ford Super Duty Tow? A lot!

Some serious updates bring serious capability

After just three years on the market, the fourth-generation Ford Super Duty has been issued a commanding update, the most noticeable of which comes in the form of an updated 6.7-liter, Turbodiesel, V-8 that now delivers 475 horsepower and 1,050 pound-feet of torque right off the production line without the need for any upgrades. This positions the Ford Super Duty at the top of its class in terms of power and torque, towing capacity, and payload capacity. So what is the Ford Super Duty capable of now?

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Here's How the 2020 Ford Mustang Shelby GT500 Can Go from 0-100 mph and back to 0 in 10.6 Seconds

Here’s How the 2020 Ford Mustang Shelby GT500 Can Go from 0-100 mph and back to 0 in 10.6 Seconds

Hint: the 2020 Mustang Shelby GT500 uses a combo of sturdy brakes, custom tires, and a devilish engine of course

First unveiled at the 2019 Detroit Auto Show, the Ford Mustang Shelby GT500 didn’t reveal itself to us in full straight away. We had to wait until June to find out the exact output of the supercharged, 5.2-liter V-8 and then we found out how much it will cost. However, some pieces of the puzzle were still missing. Now, Ford revealed another metric: the 0-100-0 time of the GT500. As you already read the title, you’ll know the most powerful road-going product of the Blue Oval does it in under 11 seconds and this places the monstrous muscle car in a rather exclusive club as you’ll find out below - yet behind what Dodge and Chevy can do.

When Ford conceived the latest Ford Mustang Shelby GT500 that’ll go on sale starting from $70,300 (without taxes) as a 2020 MY car, it pulled no punches in an effort to squash the Dodge Challenger Hellcat and the Chevy Camaro ZL1. Yes, it’s not as powerful as the 797 horsepower Challenger SRT Hellcat Redeye but it’s got 110 ponies on the Camaro ZL1 and 30 horsepower on Ferrari’s F12 grand tourer that costs $320,000 when new. But the Mustang GT500 isn’t all about raw speed as it can also accelerate, stop, and corner incredibly well - if you couldn’t already tell by that GT4-style wing fixed to the tail end.

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Ford Introduces An All-New 7.3-liter, V-8 Engine For The F-Series Truck

Ford Introduces An All-New 7.3-liter, V-8 Engine For The F-Series Truck

Will this engine take over the 5.0-liter, V-8 Coyote’s duties moving forward?

With sedan sales going down and truck sales going up, automakers are shifting their focus on these big, brutish machines. All of them are trying to snatch a share of the pie from Ford – a company that has been ruling the segment for over four decades. Being at the top, Ford is under immense pressure to save its crown, and to be honest, the Blue Oval is actually doing quite well. From introducing the new Bronco, to unveiling the new electric F-150’s prowess, Ford has its hands full here. Amidst all this, the company revealed the all-new 7.3-liter V-8 engine that will make its way under the hood of the F-Series pickup truck. This is not a simple engine addition to the lineup. This new engine will don many hats and will help Ford get out of a lot of sticky wickets moving forward.

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