Ford and Tesla are in Each Other’s Crosshairs as Mild-Mannered Trolling Continues
Ford and Tesla have engaged in some mild-mannered back-and-forth in the past few weeks, so it’s no surprise that when Tesla CEO Elon Musk posted on Twitter about his company’s impressive production volume, Ford Europe CEO Steven Armstrong responded with a zing of his own. Armstrong’s tweet came as a response to Musk’s post about Tesla producing 7,000 cars in seven days. A lot of people were impressed by that number, at least except Armstrong who responded by saying that Ford builds 7,000 cars in four hours.
In a surprising move, Ford and the Volkswagen Group announced today that they are seeking a strategic alliance to increase competitiveness in the segment of commercial vehicles. Representatives of both companies addressed the public explaining that the potential alliance will enable them “to better serve the evolving needs of customers globally.”
Fired by Ford for "inappropriate behavior," Raj Nair joins company that builds Ford GT
Raj Nair, the former president of Ford North America, who left the firm earlier in 2018 following an internal investigation into "inappropriate behavior," has joined Canada-based company Multimatic Motorsports. The privately held racing shop has worked with Ford for decades, and it has built the Ford GT supercar since 2015.
Shareholders Are Pissed About Ford Killing off Sedans; Silly Ford Thinks It’s Reinventing the American Car
Why Ford CEO Jim Hackett thought that killing off almost all of Ford’s car lineup, after watching stock prices drop 12 percent in five months, was a good idea is outlandishly puzzling. That’s a huge drop in stock price, and his plan is to cut $25.2 billion in costs by 2022. Apparently, the route to take to do that is to force loyal Ford customers into trucks or SUVs. He’s taken a lot of heat from shareholders over this move and actually had the nerve to say that Ford is “reinventing the American car.” So, riding a wave that was created by consumers, while killing off most of your car lineup, is now considered reinventing the American car.
Even worse, Hackett wants to blame the sour reaction to this move on media coverage, saying “I wish the coverage had been a little different. If you got beyond the headline, you’ll see we’re adding to our product lineup, and by 2020 we’ll have the freshest showroom in the industry. The headlines look like Ford’s retreating. In fact, nothing could be further from the truth.”
Truth be told, the brand is killing off an entire range of affordable, economical cars in hopes that loyal customers will be willing to step up from a car like the Taurus or Focus to an SUV. According to him, customers say they want Ford SUVs. That’s “what they really want.” I don’t know about you, but to me, that sounds like reasoning that tries to shift the focus away from him being an idiot in hopes that the next five years will yield a better profit with no cars.
Well, he better be right. I mean, Ford isn’t reinventing the American car – that’s not how this works. But, if things don’t work out, and this proves to be as much of a bonehead move as it appears to be, Hackett will probably find himself out of a job a lot sooner than he expected.
The Ford Focus Active is Suffering From an Identity Crisis
More than a few hearts were broken when Ford announced plans to dramatically scale back its non-crossover and non-SUV lineups in the U.S. One of the casualties of that downsizing is the Ford Focus. Unfortunately, all but one version of the Focus are expected to be eliminated from the company’s U.S. lineup. That means that there’s a good chance that we can say goodbye to hatchback and sedan versions of the Focus. It’s not likely, but the ST could also get the heave-ho as could the range-topping RS, which only arrived in the country in 2015. We barely knew it. The good news is that there is one version of the Focus that will, without a dout, remain in the U.S. It’s called the Focus Active, and it’s essentially a raised five-door hatchback with some semblance of a crossover.
Ford CEO Says the Brand is Cutting Cars Because They Hemorrhage Money
In case you haven’t noticed, the traditional car body style has been relegated to the corners of the market these days, supplanted by large-and-in-charge SUVs and pickups. As such, Ford is trimming the fat in its lineup, and cars are out.
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Ford’s Trademark of Maverick and Timberline Names Could Point to More SUVs in the Future
Ford’s decision to get rid of its car lineup will put the spotlight on its crossover and SUV lineups. Fortunately, the Blue Oval is already working on different means to expand its crossover and SUV offerings, including adding a lineup of off-road SUVs that consumers can buy in the future. In line with this, the automaker has registered the names Maverick and Timberline with the United States Patent and Trademark Office with the intention of using them for future iterations of specific crossovers and SUVs.
The Ford Mustang EcoBoost Sounds as mean as the Shelby GT350 with the Active Exhaust System
One of the cool things about owning a V-8-powered Mustang is that it has an aggressive, unmistakable exhaust note. The Shelby GT350 set a new standard in 2015 thanks to Ford’s active exhaust system. At first available only with the GT350, the racy exhaust eventually found its way into the Mustang GT too. Come 2018 and FoMoCo finally made the active exhaust system available for the EcoBoost model as well.
Ford to Offer More Trucks and SUVs and Fewer Sedans in the US
Ford’s lineup in the U.S. will look dramatically different in a few years, the automaker announced in its Q1 financial report. According to Ford, crossovers, SUVs, and pickups will make up a majority of its future lineup, in part because these segments provide the higher profits that the company needs to make money. Unfortunately, the floundering sales of sedans have made it dispensable, leaving Ford no choice but to scrap most of them with the exception of just two models: the Mustang and the Focus Active.
Ford is Hatin’ on GM’s Nine-Speed Automatic; Says It’s Too Inefficient and Too Expensive to Adapt
Five years ago, Ford and GM entered in a partnership whereby the two U.S. auto behemoths would share a few newly developed transmissions, all in the name of greater efficiency and lower R&D costs. Now, it’s looking like Ford will take a different approach than originally outlined, adapting the GM gearbox to better suit its needs.
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One Minute News: The U.S.-Spec Ford Ranger Won’t be Offered in Single-Cab Form
When Ford showed off the new Ranger, it showed nothing but potential in terms of utility and everyday usefulness. It had damn near everyone wondering if Ford would go back to its roots and offer the new Ranger as a single-cab, two-door model with a longer bed. The hope was there, but according to a 2019 model year VIN document sent to the NHTSA, the Ranger will only offer four doors in either supercab or supercrew body styles. Both supercab and supercrew models will be available with rear- or all-wheel drive, but supercab models options with “bed delete” will only be offered with rear-wheel drive. That’s right; you’ll be able to turn the new ranger into a flatbed. As expected, the only engine on offer is a 2.3-liter four-banger paired with a 10-speed automatic transmission.
Ford to Bring the New 1.5-liter Three-Banger to the U.S. Market; Will it Wind Up In the Next-Gen Ford Focus?
Unveiled earlier this month, the new-generation Ford Focus introduced a brand-new platform from the company, as well as a number of new or updated engines. Set to arrive in the United States sometime next year, the Focus could also bring Ford’s brand-new, 1.5-liter, three-cylinder EcoBoost unit to North America.
As the SUV Obsession Continues, Ford and Chevy Look to Light Their Sedan Lineup
It looks like sedans are slowly getting extinct. We have seen the Volvo S80 and the Mitsubishi Lancer being discontinued in 2017, and next in line are sedans from Chevrolet and Ford. According to a report from The Wall Street Journal, Ford and GM will drop a number of sedans as crossovers have become the priority choice of consumers. Which cars are these? Read on to know.
Ford to Kill off the Fiesta and Taurus in the U.S. for Good; GM Killing off the Chevy Sonic
Ford and General Motors are doing a little house cleaning, and a few models from each brand are expected to get discarded in the near future. On the chopping block on Ford’s end are the Taurus and the Fiesta. They’re expected to be joined by the Chevrolet Sonic after a Wall Street Journal report revealed that all three models are now on borrowed time in the U.S.
Ford Mustang Bullitt Pricing Announced; Is it worth the Premium?
Revived after a nine-year absence, the Ford Mustang Bullitt based on the sixth-generation pony car arrived just in time to celebrate 50 years since the iconic "Bullitt" movie was launched. It’s been two months since the coupe that pays tribute to Steve McQueen’s green fastback was launched at the Detroit Auto Show and Ford finally announced pricing information. Specifically, the Mustang Bullitt retails from $46,595, not including the $900 destination and delivery charge. That’s a $7,405 premium over the GT Premium model it is based on.
Online Car Shopping Is Coming And Ford Is Ready To Roll With New Service
As more and more services and goods move away from the real world in favor of some kind of online option (remember CD stores?!), automakers are looking to build their own digitized alternative. The latest to offer car buyers an online buying service is Ford, which just announced the initial rollout of its Ready.Shop.Go program.
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Ford Lets You Customize the Mustang’s Emblem Through Facebook
The Ford Mustang is about as iconic as a car can get – and its galloping steed badge embodies the car’s persona. We’ll Ford is letting Facebook users customize their own Mustang badge with colors, shapes, and any combination of therein on the automaker’s Mustang Facebook fan page.
For most people, the experience is a creative one that ends in a sharable design that will undoubtedly spur grass-roots marketing through social media shares. But for a select 1,000 participants, Ford will transform their design into an actual Mustang emblem that they can then install on their 2015 or newer Ford Mustang.
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Scandal Watch: Raj Nair Leaving Ford over "Inappropriate Behavior"
Raj Nair, executive vice president and president of Ford North America, as been fired over allegations of “inappropriate behavior,” Ford said in a statement Wednesday afternoon.
An internal investigation found that “certain behavior by Nair was inconsistent with the company’s code of conduct.”
Jim Hackett, Ford President and CEO, said, “We made this decision after a thorough review and careful consideration. Ford is deeply committed to providing and nurturing a safe and respectful culture and we expect our leaders to fully uphold these values.”
Nair’s actions or the nature of the inappropriate behavior was not released. His termination was effective Wednesday, February 22, 2018.
In an official statement published by Ford, Nair said, “I sincerely regret that there have been instances where I have not exhibited leadership behaviors consistent with the principles that the Company and I have always espoused. I continue to have the utmost faith in the people of Ford Motor Company and wish them continued success in the future.”
Ford has yet to name Nair’s successor, though the wait isn’t expected to be long.
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Believe it or Not, Ford Considered a 13-Speed Automatic Transmission for the Ranger Raptor
Ford Australia’s new 2019 Ranger Raptor has made a splash over the last week with its debut in Thailand for the Asia Pacific market. It packs a 2.0-liter turbodiesel and Ford’s 10-speed automatic transmission it co-developed with General Motors. Just a few years ago, the industry thought eight-speed automatics were revolutionary. But according to John Fallu, the transmission and driveline engineering manager for Ford Asia Pacific, his team explored the possibility of 12- and 13- speed automatic gearboxes.