The Geely Emgrand EX7 first made its debut in 2007, and it is currently the Emgrand brand’s only SUV offering. With a standard layout of four doors, two rows and seating for five, the Emgrand X7 fills an important role in the Chinese brand’s portfolio and presence in the marketplace. The X7 debuted with a smaller-displacement 1.8-liter motor, but preparation for entry into new markets and buyer demand has seen the company introduce a pair of larger and more powerful motors to the lineup.

Geely Automotive is one of the largest automotive manufactures in China. Under its umbrella you will find a handful of brands from Embrand, Englon, Gleagle and even the Swedish maker Volvo. Of the various brands that the company sells in its homeland, the Emgrand badge is one of the more prestigious. Word has it that Geely is looking to move the brand over to new markets, including North America, and its best weapon wears the badge X7.

The Emgrand X7 is a small family crossover in the same vein as the Mistubishi Outlander Sport and Subaru XV Crosstrek. The car has plenty of advanced safety features, a design from the legendary Giugiaro, and a competitive drivetrain.

Is this the car that will put Chinese brands on the radar of American buyers?

Click past the jump to read more about the Geely Emgrand X7.

  • 2014 Geely Emgrand X7
  • Year:
  • Make:
  • Make:
  • Model:
  • Transmission:
    5-speed manual
  • Horsepower @ RPM:
    139 @ 6000
  • Torque @ RPM:
    131 @ 4000
  • Displacement:
    2.0 L
  • 0-60 time:
    12 sec. (Est.)
  • Top Speed:
    105 mph
  • Price:
    15200 (Est.)
  • Price:
  • car segment:
  • body style:


2014 Geely Emgrand X7
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2014 Geely Emgrand X7 Exterior
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2014 Geely Emgrand X7 Exterior
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This SUV falls on the poorer side of the design tree, taking functionality over form in most aspects.

The exterior was penned by the minds at Giugiaro, the company that brought us the Maserati Merak, Lancia Delta, BMW M1 and more. Sadly, this same company also brought us the Suzuki X-90, Chevrolet Aveo and the Daewoo Lanos. This SUV falls on the poorer side of the design tree, taking functionality over form in most aspects. The body is a fairly traditional two-box SUV shape, with fairly bland nose and useful features like roof rails and large fender openings.

There are a few small details that can catch the eye if you look long enough though. The upward swoop of the rear window behind the C-pillar is attractive, and the aggressive body cuts give the Emgrand X7 a very bullish appearance that works well for a car of this class. The largest of those cuts is the rear fenders which give the X7 large and meaty hips over the rear wheels, but it also contributes to the cars worst feature. In a profile shot you can clearly see that the X7 has a design “tumor” in the rear end. The rear window falls almost completely vertical, and then rear of the car juts out another five inches or so from that point back. Thankfully, the bulge is less noticeable from a ¾ angle or behind.

Exterior Dimensions

Length 4,541 MM (178.77 Inches)
Width 1,833 MM (72.16 Inches)
Height 1,700 MM (66.92 Inches)
Wheelbase 2,661 MM (104.76 Inches)
Track (Front/Rear) 1,560/1,560 MM (61.41 Inches)


2014 Geely Emgrand X7 Interior
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2014 Geely Emgrand X7 Interior
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2014 Geely Emgrand X7 Interior
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Geely has smartly focused on maximizing the usage of space in the Emgrand X7.

The interior looks to be visually pleasing and well organized, but we will hold judgment on quality for the time being. Geely has smartly focused on maximizing the usage of space in the Emgrand X7. A large glove box, door pockets and center cubby storage help to keep things stowed, and features like sliding rear seats allow owners to adjust the levels of cargo and passenger space as necessary.

Another subtle touch that I appreciate is the use of light-colored materials on the roof. There is a tan and black two-tone interior color pallet that adds the beige color form the seats to the roof-liner, but even the black interior options feature a white headliner. This increases color and light in the cabin, making the space feel bigger.


2014 Geely Emgrand X7 Exterior
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This engine also comes with a 6-speed automatic transmission.

Powering the Emgrand X7 is a 2.0-liter, four-cylinder engine that features continuously variable valve timing to improve power and efficiency. Horsepower is rated at 139 ponies, and torque comes in at 131 pound feet. There is no quoted 0-to-60 time from Geely, but the 12-second range seems likely. Top speed is a mere 105 mph. The standard cog-swapper is a five-speed manual box.

This engine likely won’t make it to our shores, but there is a larger engine available. The upcoming 2.4-liter engine is also an inline four-cylinder, but its larger displacement allows for an uptick in power to 162 horsepower and an equal 162 pound-feet of twist. This engine also comes with a six-speed automatic transmission. This drivetrain setup is relatively comparative with entry-level crossovers here in the states and should give Geely a solid point to work from in the market.


Type JLD-4G20
Displacement 1,997
Maximum power 139 HP @ 6,000 RPM
Maximum torque 131 LB-FT @ 4,000-4,500 RPM
Transmission 5MT
Top Speed 170 km/h (105 mph)


2014 Geely Emgrand X7 Emblems and Logo Exterior
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As the Emgrand X7 is not officially slated for U.S. sales, there is no official price yet. If we work conversion rates from its ¥92,900 price in China to get a starting point, we get a base MSRP of just over $15,000. That may seem to be a bit ridiculous in today’s market, but the Koreans arrived with prices that were thousands less than any of their competitors. It is very likely that Geely will do everything it can to keep prices as low as possible to entice buyers. I would not expect to see a base MSRP of more than $18,500 or so.


Mazda CX-5

2015 Mazda CX-5 Grand Touring w/ Tech Package - Driven High Resolution Exterior
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Justin Cupler had a weeklong drive in the 2015 Mazda CX-5 Grand Touring; did it amaze him as much as its smaller cousin, the Mazda3?

The Mazda CX-5 is one of our favorite small crossovers on sale in the U.S. today. It’s compact exterior dimensions are very similar to the Emgrand X7, and with two available engines rated at 155 horsepower and 184 horsepower, the Mazda matches up very closely to the Geely in power as well.

More importantly for most buyers, the CX-5 is quite the looker with a unique and handsome exterior design that has drawn quite a few fans. The CX-5 also has rather sporty handling thanks to Mazda’s dedication to giving every model it sells a little touch of “zoom zoom.”

The CX-5 can get expensive though. With prices getting upwards of $30,000, the Geely will likely hold a massive price advantage against the plucky little Mazda.

Kia Sportage

2014 Kia Sportage High Resolution Exterior
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Kia and Hyundai used to occupy the lowest rungs of the automotive pricing ladder, but recently the Korean companies have been moving upmarket with ever-improving products. The Kia Sportage is a perfect example of how Kia has taken an old nameplate and slapped it onto a competitive and well-equipped small crossover. When it comes to horsepower, the Kia walks away and leaves both the Mazda and the Geely in the dust. The base engine for the Sportage is a 2.4-liter unit with 182 horsepower and 177 pound-feet of twist. The upgraded engine is a turbocharged 2.0-liter that pumps out a mighty 260 horsepower.

With the new modern exterior design, powerful engines and well equipped interiors, the Kia no longer holds the pricing advantage the brand was used to a decade ago. Today a base Sportage will set you back $21,750 with a range-topping turbo model coming in around the $30k range.


2014 Geely Emgrand X7 High Resolution Exterior
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The Geely Emgrand X7 is a unique machine that could make some major waves in the U.S. market. It has the right ingredients to sell relatively well, and if the conversion price of $15,000 holds over, Geely could have a big seller on its hands. Since Hyundai and Kia started to move upmarket, there is a large gap in the market for the ultra-affordable car. Buyers looking for a car under the $17k range are forced to decide between a collection of pocket hatches and sedans, with no real utility option in the mix.

The X7 may not be the best looking or most competitive car that could be imported to North America, but with an aggressive pricing strategy, it would be easy for the Chinese company to sell several thousand units.

  • Leave it
    • * Beaten with the ugly stick
    • * Engines are only just competitive
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