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Here's What A Lotus Acquisition Could Mean For Geely And Its Sub-Brands

Here’s What A Lotus Acquisition Could Mean For Geely And Its Sub-Brands

There are a lot of possible benefits for all parties concerned

Geely’s acquisition of Lotus sent some shockwaves to the auto industry for good reason. The Chinese automaker has been pushing aggressively for Western expansion in recent years, having acquired Volvo back in 2010. It’s done incredible work on that front and the results have been impressive. Volvo, dormant for so long, has become a luxury brand to be reckoned with once again and there doesn’t appear to be any signs of the Swedish company slowing down anytime soon. What Geely has done for Volvo is one of the big reasons why the Chinese automaker’s recent purchase of a majority stake in Lotus is being treated with a lot of optimism, and rightfully so.

Now I’m not about to go into overdrive on the hyperbole, but I do think that this transaction will yield a lot of positive results for both Geely and Lotus. Volvo could even benefit from it, and while we’re at it, let’s not forget about Geely’s new start-up electric car company, Lynk and Co. There’s plenty of room for growth for all these companies now that they’ll effectively under one umbrella. The objective now is to look at the possible benefits that each of these companies stand to gain.

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Lotus Finally Gets A New Owner!

Lotus Finally Gets A New Owner!

All signs point to a Lotus renaissance as Geely takes majority stake from Proton

For the longest time, Lotus seemed like the most under-utilized car company in the industry. At the very least, it ranks high on the list of automakers that have failed to live up to its potential. Fortunately, things are now taking a turn for the better for the beleaguered British automaker as Hong Kong-based automaker Geely acquires a 51-percent share in Lotus from its parent company, Proton.

In addition to the 51-percent stake in Lotus, Geely is also acquiring a 49.9 percent stake in Proton itself from the company’s parent firm, Malaysian conglomerate DRB-Hicom. The movement of all these chess pieces means Lotus is free from its struggling past ownership and under the watchful eye of Geely, the fledgling Chinese automaker responsible for reviving Volvo. Geely’s assumed goal to do the same for Lotus, which is largely credited for introducing some of the best handling, lightweight sports cars back in its heyday. It’s been a while since Lotus was a relevant name in the auto industry, but with Geely now in charge, there’s a lot of optimism in the air.

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Geely to Use Volvo's CMA Platform for New Car Brand

Geely to Use Volvo’s CMA Platform for New Car Brand

Lynk & Co. will launch on October 20, 2016

Lynk & Co. will make its highly anticipated launch on October 20, 2016, but as early as now, we’re already getting some details on what we can expect from Geely’s new car brand. One particularly useful nugget of information comes by way of Reuters, which is reporting that the new car brand’s models will be using Volvo’s compact modular architecture (CMA), the smaller offshoot platform that Volvo developed to complement the bigger SPA platform used on the XC90, S90, and V90 models.

The report ties up with the widely-known belief that Volvo’s new platforms will also be used by Geely and its other brands. Geely, after all, owns all of these companies, including China Euro Vehicle Technology (CEVT), the company that helped Volvo develop the platform. So from an economics standpoint, it makes sense for Geely to maximize the use of the new platform. It’s still unclear what kind of models Lynk & Co. plans to build, but a separate report from Automotive News indicates that Lynk & Co. will go the route of a sedan and SUV first with both models to be offered in the middle class market where rivals like General Motors and SAIC Motor Corp. are also in. Geely’s objective is to promote its own cars to compete against local rivals in China with Volvo tackling the premium market.

As expected, China will be the first market to get a hold of these models when they become available with other regions, including the U.S. and Europe, expected to follow suit at a later date. In any case, more details are expected to arrive when the brand officially launches on Thursday, October 20, 2016.

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