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2017 Genesis G90

2017 Genesis G90
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Hyundai’s replacement for the Equus is loaded with luxury features and looks the part

Labeled as an automaker that produces cheap cars for many decades, Hyundai has improved its brand reputation tremendously in recent years — thanks to automobiles such as the Genesis and the Equus. In 2015, after some six years of testing the premium segment with the aforementioned sedans, the Korean company has finally decided to enter the luxury segment with a dedicated brand.

The said brand will go by the name Genesis and will include both the Genesis and the Equus nameplates, albeit under a new alphanumeric naming structure that will include the letter "G." The new division will be aimed toward similar products from Toyota’s Lexus and Nissan’s Infiniti arms. The first automobile to be launched under the new brand will be named the Genesis G90 in North America and the Genesis EQ900 in South Korea.

Described as the brand’s new flagship model, the G90 just broke cover in South Korea in December 2015, only a month after Hyundai announced the founding of the Genesis division. At the 2016 Detroit Auto Show, the G90 made its North American debut.

“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customers true satisfaction in every aspect of the vehicle ownership experience,” said Woong-Chul Yang, Head of Hyundai Motor R&D Center.

Updated 09/05/2016: Genesis announced prices for the new G90 which will be put on sale at the end of this month. Check the "Prices" section for the full details.

Continue reading to learn more about the 2017 Genesis G90.

 

Latest Genesis G90 news and reviews:

This Facelift Makes The Genesis G90 Look Like A Brand-New Car

This Facelift Makes The Genesis G90 Look Like A Brand-New Car

Compare this to Range Rover spending almost a billion pounds on the Evoque facelift which still looks the same

In simple terms, a facelift means refreshing the car with mild updates. However, Hyundai seems to have gotten it wrong. What was supposed to be a mild facelift to its luxury subsidiary’s flagship car actually looks like a new generation altogether. The refreshed Genesis G90 was unveiled in South Korea to replace the model that, despite being young, started to look too old in the tooth.

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We Didn't Think it was Possible but Leaked Images of the 2019 Genesis G90 Reveals an Even Larger Grille

We Didn’t Think it was Possible but Leaked Images of the 2019 Genesis G90 Reveals an Even Larger Grille

Genesis is taking the fight to Lexus in more ways than one

Leaked photos of the updated Genesis G90 have made their way online, giving us a peak of what we can expect from the automaker’s flagship sedan. In the event that you’re not a fan of the big front grilles, now’s the time to look away. The G90 test mule is sporting some serious grille hardware. Not only does it look larger than Genesis’ previous big grilles, but it also takes up nearly the entire space of the sedan’s front area, leaving little real estate space for everything else. If Genesis leaves the grille for the production model, the G90 would arguably have one of the biggest grilles, not only in its segment but across the entire auto industry. Take that for what it’s worth.

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Genesis Teases Updated G90 with Redesigned Front End

Genesis Teases Updated G90 with Redesigned Front End

New headlamps, sportier grille

Launched in 2017 as the company’s flagship sedan, the Genesis G90 is in for a facelift for the 2020 model year. Hyundai’s luxury arm has yet to release an official debut date, but published the first teaser photo, and it seems facelift will be quite extensive.

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2018 Genesis G90 5.0 Ultimate - Driven

2018 Genesis G90 5.0 Ultimate - Driven

Genesis has wowed a lot of folks with its full-size luxury sedan, the G90 — including me.

Competing in the space occupied by titans of the industry such as the Mercedes-Benz S-Class and BMW 7 Series can’t be easy. Buyers in this segment can be very demanding. They want space, power, and luxury appointments. I’m here to tell you the G90 delivers on all those, and does so at a much cheaper price point than its European rivals.

The last review I did of a Genesis product was the G80 Sport. In that review, I said Genesis is where Lexus was 30 years ago: the scrappy underdog offering a compelling package for a value price. The G90 was its opening shot across the bow of the establishment — including Lexus. All of them should be paying attention.

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Genesis To Get Its Own U.S. Dealership Network

Genesis To Get Its Own U.S. Dealership Network

Long-term plan should help Genesis create its own luxury identity

Genesis is looking to separate itself from parent company Hyundai by establishing its own dealership network in the U.S. The move is seen as a way for Genesis to create its own luxury identity, something that it could struggle doing if it remains in the shadow of Hyundai. The Korean luxury brand is putting together a multi-year business roadmap that will create as many as 100 retailers all over the country, covering all of the company’s important luxury markets. In the meantime, the new network will conduct its business in temporary stores or shared facilities.

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2017 Genesis G90

2017 Genesis G90

Hyundai’s replacement for the Equus is loaded with luxury features and looks the part

Labeled as an automaker that produces cheap cars for many decades, Hyundai has improved its brand reputation tremendously in recent years — thanks to automobiles such as the Genesis and the Equus. In 2015, after some six years of testing the premium segment with the aforementioned sedans, the Korean company has finally decided to enter the luxury segment with a dedicated brand.

The said brand will go by the name Genesis and will include both the Genesis and the Equus nameplates, albeit under a new alphanumeric naming structure that will include the letter "G." The new division will be aimed toward similar products from Toyota’s Lexus and Nissan’s Infiniti arms. The first automobile to be launched under the new brand will be named the Genesis G90 in North America and the Genesis EQ900 in South Korea.

Described as the brand’s new flagship model, the G90 just broke cover in South Korea in December 2015, only a month after Hyundai announced the founding of the Genesis division. At the 2016 Detroit Auto Show, the G90 made its North American debut.

“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customers true satisfaction in every aspect of the vehicle ownership experience,” said Woong-Chul Yang, Head of Hyundai Motor R&D Center.

Updated 09/05/2016: Genesis announced prices for the new G90 which will be put on sale at the end of this month. Check the "Prices" section for the full details.

Continue reading to learn more about the 2017 Genesis G90.

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Genesis Product Roadmap Revealed

Genesis Product Roadmap Revealed

A luxury sports coupe by 2020? Yes, please!

When Hyundai launched Genesis in 2015 as a standalone premium brand that would eventually compete against the likes of Lexus and Infiniti, the Korean automaker promised to have six new models in its lineup by 2020. It took a few months, but finally, the six Genesis models have been confirmed to include three luxury sedans, two luxury SUVs, and a luxury sports coupe. Notice the liberal use of the word “luxury” there?

The revealing information comes by way of The Korean Car Blog, which was on hand during a Hyundai presentation where the Genesis’ product roadmap was revealed. The presentation further reveals the timetable for each model with the first one – the G90 full-sized luxury sedan – already penciled in to hit the market this year. Once the G90, which effectively takes the place of the Hyundai Equus, debuts, Genesis will turn its attention towards the G80 mid-sized luxury sedan and the “entry-level” G70 sedan. Both models are due to be released by 2017, although which of the two will be released first is still up in the air. From there, Genesis will prepare its two SUV offerings, with the first one being the mid-sized luxury SUV followed by its entry-level counterpart. Not much is known about the SUV models at the moment.

Bookending the company’s six-model lineup will be a luxury sports coupe that is scheduled to hit the market by 2020. Like the SUVs, there are no specifics on this model just yet, but there have been rumblings that it could be based on the Hyundai Vision G Concept that the Korean automaker unveiled at the 2015 Pebble Beach Concours d’ Elegance. The large, fastback-style design of the Vision G and the well-appointed interior fit into the characteristics of a luxury sports coupe that Genesis is looking to line up against the likes of the Mercedes S-Class Coupe and perhaps even the Bentley Continental GT.

Continue after the jump to read the full story.

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2017 Genesis G90 Limousine

2017 Genesis G90 Limousine

It hasn’t been all that long since Hyundai took a daring move and stepped, with at least one leg, out of the economy car segment and into the premium segment. Cars like the Genesis and Equus gave Hyundai a small foothold in that premium segment, and it has been there ever since, just riding the current and playing with the big boys that it once avoided. Hyundai continued to produce inexpensive, safe economy cars, while paying special attention to its test subjects in the premium segment.

Now that Hyundai has a somewhat steady foothold in the premium segment, the automaker has decided to step its game up even more and bravely step into the luxury segment. A new brand has been developed under the name “Genesis,” and we’ve recently seen lots of images of its flagship model – the Genesis G90. It now appears the Hyundai has a forward momentum that it doesn’t want to waste, as it has expanded on the G90 model and created the Genesis G90 Limousine. Our spy photographers just caught that limo out road testing, and even better than that, they caught it uncloaked and free of any camo.

If Hyundai’s G90, and this new limo prove to be as reliable and safe as we expect, they will represent a strong competition for other luxury brands from that side of the world. For the G90 limo, the Koreans played it safe, making the limo almost identical to the G90, albeit a bit longer. So what does the G90 bring to the table for the Genesis brand? Keep reading to find out.

Continue reading to learn more about the Genesis G90 Limousine.

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Genesis Plans Product Invasion By 2020

Genesis Plans Product Invasion By 2020

Hyundai’s upcoming Genesis luxury brand is slowly taking shape. Only weeks after it was revealed that Hyundai would spin-off the Genesis into a separate premium brand, new information has revealed that the Genesis brand could include more models other than the previously mentioned G70, G80, and G90.

Filings made by Hyundai with the Korean Intellectual Property Rights Information Service (KIPRIS) back in July 2015 shed some light on some possible new models to come out of the Genesis brand. Some of the names include G60, GC60, GT60, GV60, GC64, GT64, and G65. There have been no indications on what those models could be, but the G60 could turn into the company’s version of the BMW 3 Series and the GC60, GT60, and GV60 names could be variants under the G60 model. At this point, reports have indicated that the current Genesis will be rebadged as the G80 once the Genesis brand goes live. The Hyundai Equus will also move to the Genesis brand under the name G90. Then there’s the G70, which is still a mystery model at this point, but could end up being a rival model to the BMW 5 Series.

If these patent filings bear fruit in the future, the Genesis brand could turn into a full-scale premium outfit sooner than we thought. There’s already talk that the G90 will live up to its flagship status and be the first model of the new brand to make its debut. There’s no timetable on when that’s going to be, but don’t be surprised if it welcomes 2016 with a bang by taking the stage at the 2015 North American International Auto Show in January.

Continue reading for the full story.

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