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The Genesis GV70 Comes to Take Its Piece of the Compact SUV Segment

The Genesis GV70 Comes to Take Its Piece of the Compact SUV Segment

Genesis has finally entered the high-volume segment with a premium, intimidating offering

Genesis has finally stepped on the A-pedal. Launches are happening often now, and we’d like to see the trend continue because the products coming out of the oven are pretty good. Hyundai’s luxury brand recently unveiled the GV80 SUV, and now it has taken the wraps off its sporty crossover, the GV70. Given how the compact SUV/crossover market is booming, this might be one of the most important products in Genesis’ portfolio. Can it become the company’s best-seller?

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2022 Genesis GV70

2022 Genesis GV70

Hyundai’s luxury brand is getting its SUV fix on

Anytime a start-up luxury brand offers a new model in a segment that’s already teeming with quality rivals, the expectations for that model are sky-high. In many ways, Genesis created that expectation — and the pressure of meeting or exceeding it — on itself. It’s one thing to offer a model with an existing fan base and have it compete against segment stalwarts like the BMW X3, Audi Q5, and Mercedes Benz GLC Class. It’s another thing to come to the fight with literally an all-new model. But Genesis did it with the G70.; it entered its all-new compact luxury crossover in what is, without question, one of the car market’s hottest segments. It’ll take a few years if Genesis’ gamble on the GV70 pays off, but initial results are promising. The GV70 isn’t just a boldly styled premium compact crossover that looks and feels more luxurious than we thought; more importantly, it’s Genesis throwing a chicken’s foot in the direction of the BMWs, Audis, and Mercedes-Benzs of the world. Genesis isn’t entering the luxury compact crossover market with a “happy-to-be-there” GV70; it’s entering that market to compete with the best. And from what we’ve seen, the GV70 has all the tools to be a bonafide challenger to the establishment.

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