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2022 Genesis EV

2022 Genesis EV

The new EV crossover from Genesis is almost here and it’s just the beginning

Hyundai’s luxury brand Genesis has built up momentum. This coincides with the increasing demand for EVs, which is why the Korean luxury brand has recently announced the addition of a new EV crossover. The car wears the designation JW and has been spotted testing on the open roads. It is expected to hit the showrooms in the second half of 2021, following in the footsteps of Hyundai Ioniq and Kia CV. Here’s what we can expect from the latest addition to the brand’s EV lineup.

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2021 Genesis G70

2021 Genesis G70

The newly-revised Genesis G70 is here to steal more clients from the usual suspects

Crucial to every luxury brand is identity. Once we step up to the premium price range, a car is no longer a simple means of transportation. Part of that identity comes with the design language. And it seems the young Korean brand has finally found its definitive look. The G70 returns for round two, after adopting the brand’s Athletic Elegance design philosophy which we first saw on the G80. The premium sports sedan has no doubt appeared on the radar of many who are looking at the German trio, but can it continue to offer a nice blend of performance and luxury at a fair price?

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2022 Genesis GV70

2022 Genesis GV70

Hyundai’s luxury brand is getting its SUV fix on

Anytime a start-up luxury brand offers a new model in a segment that’s already teeming with quality rivals, the expectations for that model are sky-high. In many ways, Genesis created that expectation — and the pressure of meeting or exceeding it — on itself. It’s one thing to offer a model with an existing fan base and have it compete against segment stalwarts like the BMW X3, Audi Q5, and Mercedes Benz GLC Class. It’s another thing to come to the fight with literally an all-new model. But Genesis did it with the G70.; it entered its all-new compact luxury crossover in what is, without question, one of the car market’s hottest segments. It’ll take a few years if Genesis’ gamble on the GV70 pays off, but initial results are promising. The GV70 isn’t just a boldly styled premium compact crossover that looks and feels more luxurious than we thought; more importantly, it’s Genesis throwing a chicken’s foot in the direction of the BMWs, Audis, and Mercedes-Benzs of the world. Genesis isn’t entering the luxury compact crossover market with a “happy-to-be-there” GV70; it’s entering that market to compete with the best. And from what we’ve seen, the GV70 has all the tools to be a bonafide challenger to the establishment.

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2019 Genesis G70 - Driven

2019 Genesis G70 - Driven

A noteworthy alternative in the compact luxury sedan class

We know and you know that if you want a compact luxury sedan without thinking twice you’ll check in at your local Audi, BMW or Mercedes-Benz dealer and ask for an offer on one of the Famous Three. But we reckon there are better options out there, cars that’ll cost you less and offer more than you could ask for at that price point while also not disappoint you in terms of performance, comfort, quality, and maintenance. Such a car is the Genesis G70, the 2019 North American Car Of The Year. We drove one powered by the 3.3-liter turbocharged engine and we think you shouldn’t jump straight to a Merc C43 or BMW M340i before taking a good close look at the G70.

The compact luxury sedan market is packed at the moment, as it always has been. The German stranglehold on the segment may seem like an unbreakable status quo and it’s not for lack of trying from the likes of Infiniti, Acura or Lexus. More recently, the Koreans also want a piece of the action and there’s some promise in what they offer: Kia’s coming forth with the Stinger that has impressed us in its top-of-the-line specification while Genesis, Hyundai’s luxury brand, launched the G70 in 2017 as its third model and a direct rival to the 3 Series, C Class, and A4. It was penned by the same guy who came up with the Stinger’s aggressive lines but the G70 is a much more traditional-looking sedan. Still, it’s not a car you would be blamed for turning around to get another look at and it’s got more tricks up its sleeve under the skin. Overall, it may not be a complete match for the offering from Stuttgart, Munich, and Ingolstadt but we think this is a car that’s perfect for the conscious buyer who’s stepping up to a luxury compact sedan.

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2017 Genesis GV80 Concept

2017 Genesis GV80 Concept

Gorgeous concept car previews BMW X5 competitor with hydrogen power

Hyundai’s luxury Genesis brand entered the market with two impressive sedans — the G90 and G80 — and the company’s latest concept car from the 2017 New York Auto Show is here to confirm that the Korean company is set to keep its promise and release four more vehicles by 2020. Dubbed GV80, Genesis’ new concept is the first SUV to wear the badge and previews a competitor for the BMW X5.

Described as a vehicle that "strikes a perfect balance between elegance and versatility," the GV80 is a rather sporty proposition and represents a significant departure from Genesis’ current design language. “The GV80 Concept is an SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis design, Luc Donckerwolke.

Alongside the exquisite exterior design, the concept car also features an innovative infotainment display, as well as a hydrogen propulsion system. The latter remains a mystery, unfortunately, but it’s a sign that Hyundai’s alternative drivetrain tech will soon find its way into Genesis products.

Updated 08/23/2017: We added a series of images taken during the 2017 Monterey Car Week.

Continue reading to learn more about the Genesis GV80 concept.

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