2021 Genesis G70
Crucial to every luxury brand is identity. Once we step up to the premium price range, a car is no longer a simple means of transportation. Part of that identity comes with the design language. And it seems the young Korean brand has finally found its definitive look. The G70 returns for round two, after adopting the brand’s Athletic Elegance design philosophy which we first saw on the G80. The premium sports sedan has no doubt appeared on the radar of many who are looking at the German trio, but can it continue to offer a nice blend of performance and luxury at a fair price?
New Genesis G70 Arrives With New Athletic Elegance Design Philosophy
Back in 2017, Genesis introduced the G70. The third model from Hyundai’s premium division, the G70 was aimed at compact vehicles like the BMW 3 Series, Mercedes-Benz C-Class, and Audi A4, among others. Its success in the U.S. was rather limited compared to the German competition, but the G70 snatched some awards. Come 2020 and Genesis is updating the sedan for its mid-cycle facelift. Although its official debut won’t happen until October, Genesis did release a few images and some details about the compact four-door.
This Facelift Makes The Genesis G90 Look Like A Brand-New Car
In simple terms, a facelift means refreshing the car with mild updates. However, Hyundai seems to have gotten it wrong. What was supposed to be a mild facelift to its luxury subsidiary’s flagship car actually looks like a new generation altogether. The refreshed Genesis G90 was unveiled in South Korea to replace the model that, despite being young, started to look too old in the tooth.