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Genesis Wants to Focus On Luxury Not Performance, so the Genesis G70 Won't Take on the 2019 BMW M3

Genesis Wants to Focus On Luxury Not Performance, so the Genesis G70 Won’t Take on the 2019 BMW M3

It feels sad to see it not being let off its leash despite being fully capable to take on the biggest dog on the market

For some reason, Genesis has not been able to establish itself as a premium brand that can go against the likes of the German three - Audi, BMW, and Mercedes. Although Genesis has done its bit to make its cars feel premium, they have lacked that X-factor and pizzazz that the rivals offer. This time, the brand has reiterated its stance on not making the lineup a set of performance-driven cars. So, put the bets back into your pockets, people; the G70 vs BMW M3 battle is not happening anytime soon.

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2020 Genesis GV80

2020 Genesis GV80

Hyundai’s first luxury SUV will arrive in 2019

The Genesis GV80 is the luxury brand’s first-ever SUV. The hauler is scheduled to break cover in 2019 and we’ve already seen it being tested on public roads. The crossover will share design cues with the G80 sedan and borrow much of its underpinnings from existing Genesis products.

Envisioned in the early 2000s while Hyundai was developing the first-generation Genesis sedan, the Genesis brand was officially established as a standalone marque in November 2015. And since then, things progressed incredibly fast. The flagship G90 was launched in late 2015, followed by the slightly smaller G80 in early 2016. In 2017, Genesis launched its third vehicle, the G70, which is smaller than the G80 and aimed at the compact premium market. 2017 also brought the GV80, a concept that previews the company’s first SUV. What’s particularly interesting here is that unlike other brands, Genesis jumps on the SUV bandwagon with a full-size vehicle. Specifically, the GV80 will go against the Mercedes-Benz GLS and the BMW X7. Obviously, the big question is whether Genesis will be able to give its competitors a run for the money. I won’t be able to provide an accurate answer until it hits showrooms, but let’s take a closer look at what we already know about this SUV.

Updated 01/25/2019: The upcoming Genesis GV 80 was caught testing for the first time. The model is supposed to be unveiled later this year, so stay tuned for updates!

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A Hotter Version of The Genesis G70 Sounds Spicy, Doesn't It?

A Hotter Version of The Genesis G70 Sounds Spicy, Doesn’t It?

Rumors are building that Hyundai’s cooking up quite a surprise for its new premium brand

The Genesis G70 is arguably the best compact luxury sedan on the market today, and if new rumors have any weight to them, the G70 could give birth to a hotter offspring in the near future. Neither Hyundai nor Genesis have confirmed plans to build a performance-spec G70, but Hyundai’s head product planner, Mike O’Brien, dropped an interesting hint at the 2019 North American International Auto Show that suggests that a high-performance version of the G70 could be in the works. If that happens, the BMW M3s and Mercedes-AMG C63s of the world could have a new challenger to worry about sooner than later.

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2020 Genesis SUV And 2020 Hyundai Sonata Coming In the Next 12 Months

2020 Genesis SUV And 2020 Hyundai Sonata Coming In the Next 12 Months

Glorious 2019 Year For Hyundai-Kia and Genesis

Hyundai and Genesis are in for a rather amazing year. Both brands will reveal as many as 13 different new models - some facelifted, some new. As per my understanding, the biggest news is the imminent arrival of a new premium SUV with a Genesis badge. Judging by the stunning new Hyundai Santa Fe SUV (that isn’t premium), I expect nothing less than extraordinary and stunning from the upcoming Genesis SUV. The second big debut for 2019 is the coming of the new Hyundai Sonata. We’re looking forward to that one too.

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2017 Genesis G80

2017 Genesis G80

Genesis has finally unveiled the G80, and it has its own unique styling cues compared to the G90

Hyundai has finally announced all the details about the G80 and boy has it turned out to be winning combination of power, luxury, and safety. Available with a V-6 or V-8 powertrain and an eight-speed automatic transmission, the car is offered with 311 or 420 horsepower and a long list of safety features that tops anything offered as standard equipment on entry-level competitor models – it even beats out the Volvo S90 for standard safety equipment.

Unfortunately, the G80 isn’t anywhere near as stylish or aggressive as the Genesis New York concept that we saw back in March, but it’s still an appealing car with all the right technology and safety features to go with a sporty exterior design. To put it mildly, things have changed a lot since Hyundai first entered the U.S. market, and the Genesis premium brand just goes to show what is possible when you pay attention to your customer base and give them exactly what they want.

With that said, let’s take a good look at the new G80 and what it brings to the table. It’s definitely something you’ll want to consider next time you’re looking to grab yourself a premium sedan.

Update 12/6/2018: We’ve updated this review with a new gallery of images taken at the 2018 Los Angeles Auto Show.

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This Facelift Makes The Genesis G90 Look Like A Brand-New Car

This Facelift Makes The Genesis G90 Look Like A Brand-New Car

Compare this to Range Rover spending almost a billion pounds on the Evoque facelift which still looks the same

In simple terms, a facelift means refreshing the car with mild updates. However, Hyundai seems to have gotten it wrong. What was supposed to be a mild facelift to its luxury subsidiary’s flagship car actually looks like a new generation altogether. The refreshed Genesis G90 was unveiled in South Korea to replace the model that, despite being young, started to look too old in the tooth.

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We Didn't Think it was Possible but Leaked Images of the 2019 Genesis G90 Reveals an Even Larger Grille

We Didn’t Think it was Possible but Leaked Images of the 2019 Genesis G90 Reveals an Even Larger Grille

Genesis is taking the fight to Lexus in more ways than one

Leaked photos of the updated Genesis G90 have made their way online, giving us a peak of what we can expect from the automaker’s flagship sedan. In the event that you’re not a fan of the big front grilles, now’s the time to look away. The G90 test mule is sporting some serious grille hardware. Not only does it look larger than Genesis’ previous big grilles, but it also takes up nearly the entire space of the sedan’s front area, leaving little real estate space for everything else. If Genesis leaves the grille for the production model, the G90 would arguably have one of the biggest grilles, not only in its segment but across the entire auto industry. Take that for what it’s worth.

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Genesis Teases Updated G90 with Redesigned Front End

Genesis Teases Updated G90 with Redesigned Front End

New headlamps, sportier grille

Launched in 2017 as the company’s flagship sedan, the Genesis G90 is in for a facelift for the 2020 model year. Hyundai’s luxury arm has yet to release an official debut date, but published the first teaser photo, and it seems facelift will be quite extensive.

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Genesis Wants a Piece of The SUV Pie and the First Model Could Arrive by 2020

Genesis Wants a Piece of The SUV Pie and the First Model Could Arrive by 2020

The automaker’s entry into the SUV market was a question of "when," not "if"

The Genesis brand has finally confirmed its plans to enter the crossover and SUV market, beginning with its first SUV offering, the GV80. Named directly after the concept version that the company unveiled last year, the GV80 will usher in a lineup of crossovers exclusively developed and sold under Hyundai’s premium brand. In addition to the GV80, a smaller crossover, called the GV70, will also arrive at a later date.

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2020 Genesis G80

2020 Genesis G80

Korean automaker’s mid-size luxury sedan is all set to tussle with the European big boys

Two years after introducing the Genesis G80, a revised and upgraded version of the luxury sedan has been caught testing in Germany. Even with the heavy camouflage, it’s clear that the new G80 is bigger and more identifiable than its predecessor. Genesis will unveil the G80 in 2019, with a market launch scheduled around the last part of the same year.

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Watch Out World - the 2018 Genesis Essentia Concept Will Head Intro Production

Watch Out World - the 2018 Genesis Essentia Concept Will Head Intro Production

It’ll be a limited-edition coupe, though

Genesis is pushing forward with plans to launch a production version of the Genesis Essentia Concept. The revelation was made by Genesis North America Executive Director Erwin Raphael, who told Motor Trend that the automaker has every intention to build the sports car as a special edition model. There’s no timetable on when the production model will arrive, but Genesis Global Brand Chief Manfred Fitzgerald hinted that it could be in production by 2021 or 2022.

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2020 Genesis Sports Car

2020 Genesis Sports Car

A premium competitor for the Toyota Supra?

Less than three years old as of 2018, Genesis Motors is already making headlines. Split from the Hyundai Genesis nameplate, the Korean luxury division already offers three sedans, and it’s working on a couple of SUVs too. More recently though, we got confirmation that Genesis also wants to build a sports car. The two-door coupe could be based on the Essentia concept car.

Word of Genesis’ plans to develop a sports car got out in January 2018, when Hyundai design vice president Luc Donkerwolke told Wheels Magazine that "we are definitely doing it. We are not going autonomous for all of our cars." In addition, the brand’s head of R&D, Woong-chul Yang, confirmed that Genesis wants a sports car and that its development will be handled by Hyundai’s N performance division. Not much is known about it at this point, but we created a rendering of the car, and we will discuss what we already know about this project in the speculative review below.

Continue reading to learn more about Genesis’ upcoming sports car.

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2018 Genesis G90 5.0 Ultimate - Driven

2018 Genesis G90 5.0 Ultimate - Driven

Genesis has wowed a lot of folks with its full-size luxury sedan, the G90 — including me.

Competing in the space occupied by titans of the industry such as the Mercedes-Benz S-Class and BMW 7 Series can’t be easy. Buyers in this segment can be very demanding. They want space, power, and luxury appointments. I’m here to tell you the G90 delivers on all those, and does so at a much cheaper price point than its European rivals.

The last review I did of a Genesis product was the G80 Sport. In that review, I said Genesis is where Lexus was 30 years ago: the scrappy underdog offering a compelling package for a value price. The G90 was its opening shot across the bow of the establishment — including Lexus. All of them should be paying attention.

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All Hyundai Dealerships Will Be Eligible to Sell Genesis Vehicles After All

All Hyundai Dealerships Will Be Eligible to Sell Genesis Vehicles After All

Bolstering the ranks

Hyundai’s standalone luxury brand, Genesis, won’t be completely on its own when it launches its new dealership network in the next few years. Recent developments point to a U-turn when it comes to the automaker’s stance on current Hyundai dealers selling and servicing Genesis models in the near future.

Continue reading for the full story.

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The all-new 2019 Genesis G70 arrives 'manual'ly

The all-new 2019 Genesis G70 arrives ’manual’ly

An opportunity for Genesis to capture market share. Will they succeed?

Lately, automotive companies have deprived us the opportunity of driving luxury vehicles with manual transmission. However, Hyundai’s premium marque, Genesis, is doing its bit to save the ’tradition.’ The 2019 Genesis G70 debuts in the U.S. and it will be offered with a six-speed manual transmission to quench the thirst of the three-pedal enthusiasts.

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2018 Genesis Essentia Concept

2018 Genesis Essentia Concept

If this is the GT car we can expect from Genesis, sign us up!

There’s no denying that Hyundai has made huge steps in the way of shedding its econobox past and when turned the Genesis name into a standalone brand, it was finally able to compete with the big boys. Now, Genesis is looking even further into the future with the Essentia Concept and boy does it put some of the vision concepts we’ve seen from other big brands to shame. It’s got the right proportions, all the luxury you would need, and there are even butterfly doors in the mix. Genesis hasn’t disclosed much in the way of performance specs, but it does promise a 60-mph sprint of just 3.0-seconds, putting it deep into supercar territory. Even more interesting is the fact that Genesis Boss, Manfred Fitzgerald, is pushing for this thing to go into production. What a time to be alive, huh?

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If Genesis Boss Has His Way, the Essentia Concept Will Make it to Production

If Genesis Boss Has His Way, the Essentia Concept Will Make it to Production

How Much of its DNA will carry over, on the other hand, is questionable

When Genesis pulled the covers off of the Essentia Concept, it was received very well – so much so that it was covered to death by every outlet under the sun. Of course, the big problem was that it’s just too conceptual to ever go into production, or at least that’s what everyone thought. As it turns out, Genesis boss, Manfred Fitzgerald, is actually pushing for it and even admitted that its debut at the New York Auto Show is being used to “test the waters.”

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The Essentia Proves Genesis Has What It Takes To Hang With The Big Boys

The Essentia Proves Genesis Has What It Takes To Hang With The Big Boys

Prepare your jaw to meet the floor

Breaking into the luxury segment is no easy feat, but so far, so good for Genesis Motors. Establishing itself as a separate standalone brand from Hyundai in 2015, Genesis currently offers customers a duo of premium four-doors, including the G80 and G90, with a third sedan, the G70, slated to arrive soon. And while all three are certainly noteworthy in their own way, we’re far more excited by what Genesis just dropped at the 2018 New York International Auto Show. It’s called the Essentia concept, and it proves that Genesis has what it takes to hang with the big boys.

Continue reading for the full story.

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