Back to Genesis

Genesis Luxury Cars

Genesis' Rush To Separate From Hyundai Has All The Makings Of A Hasty, Ill-Timed Decision

Genesis’ Rush To Separate From Hyundai Has All The Makings Of A Hasty, Ill-Timed Decision

Genesis counting on "future gains."

It’s never a good feeling when you wake up to news that immediately raises your eyebrows. But that’s exactly what happened earlier this morning when I clicked an alert on my phone about Genesis’ decision to separate from Hyundai long before it intended to. Apparently, the news is legitimate, too, because according to Automotive News, Hyundai’s two-year old luxury brand is all set to introduce a new retail strategy in the U.S. that will “accelerate” its separation from Hyundai, thus cutting down the number of Hyundai dealerships that are authorized to sell Genesis models.

The play at independence is surprising, not because Genesis wants to do it (there were already plans for it) but because the initial plan called for this separation to happen two or three years down the road. Instead, it could happen as early as next year even though the current dealership setup between the two brands is still itself a work-in-progress. Neither Hyundai nor Genesis have provided details on how Genesis plans to establish its own dealership network, but it is telling that Genesis’ decision may have some half-baked elements to it when its own general manager, Erwin Raphael, admits to Auto News that the company has to make “very difficult decisions in the short run in order to ensure that we take care of our... dealers in the long run.” However this story unfolds, it’s clear that this is not what Hyundai intended when it decided to launch a sub-brand that will provide its customers a distinct lineup of luxury vehicles in the mold of Lexus and Infiniti.

Continue after the jump to read the full story.

Read more
Genesis' New Trademark Filings Hint At Something Special For Hyundai's Fledgling Luxury Brand

Genesis’ New Trademark Filings Hint At Something Special For Hyundai’s Fledgling Luxury Brand

We could be looking at the new company’s full line-up, complete with luxury and performance variants

Hyundai’s Genesis brand is slowly taking shape. The G80 and G90 sedans are already out in the market. The entry-level G70 is set to follow suit along with two SUVs and a performance sports coupe by 2020. While Genesis hasn’t announced names for these models, recent trademark filings uncovered by Motor Authority sheds light on possibilities. What’s more, Genesis is also planning a lineup of luxury and performance variants akin to Mercedes-AMG and BMW’s M Division.

Among the most notable trademark applications featured in the filing pertain to a lineup of models badged with a “GT” nomenclature, including the “GT60,” “GT70,” “GT80,” and “GT90.” We can already guess the GT80 and the GT90 to be more upscale versions of the G80 and G90, respectively. Likewise, the GT60 and the GT70 could fit the same profile when both the G60 and G70 ostensibly comes out in the near future. Moving away from the sedans and coupes, the filings also point to a full-scale family of crossovers and SUVs that will inevitably wear the “GV” nameplate. We already saw hints of that when Genesis revealed the GV80 Concept at the New York Auto Show. The production version of that concept will likely sit as the range-topping SUV of the new brand with the GV60 and GV70 models sitting below it. Once all these models hit the market (Genesis is aiming for a complete lineup by 2020), the luxury sub-brand that started off as a Hyundai model will have evolved into a full-fledged luxury automaker.

Continue after the jump to read the full story.

Read more

Latest spy shots:

Genesis Boss Snubs His Nose On Halo Cars, As He Should

Genesis Boss Snubs His Nose On Halo Cars, As He Should

The luxury brand’s focus will be on actual cars

Halo cars have always been a big thing in the auto industry, largely because they represent the pinnacle of what an automaker is capable of. There’s always been room for them in the business, and there will always be room for them for as long as pride and vanity remain true to a company’s beliefs. So it is surprising, maybe eve a little refreshing, to see a company boss not only dismiss the notion of halo cars, but outright shoot down any plans for his brand ever making one. That much was made clear by Genesis global brand chief Manfred Fitzgerald, who promised that Hyundai’s new luxury brand would be all about incredible design, top-class luxury, and unrivaled customer service.

Speaking with Motoring, Fitzgerald made no bones about his disinterest in developing a go-fast halo model, calling them meaningless to the kind of customers that Genesis wants to bring into its fold. Or in his own words, “if you need a halo vehicle and all that, that’s not our spiel.” Instead of going down that route, Fitzgerald wants Genesis to focus its attention on making “great products” that its customers will appreciate. Ironically, Genesis is setting its sights on companies like Mercedes-Benz, BMW, and Audi, three car brands that have their own histories with halo models. Then again, these brands are also established enough to build halo models without compromising the integrity of their core lineups, whereas Genesis is still trying to lay a solid foundation for itself as Hyundai’s new luxury brand.

Continue after the jump to read the full story.

Read more
Genesis to Launch Competitors for BMW 6 Series

Genesis to Launch Competitors for BMW 6 Series

The grand tourer could use a fuel cell drivetrain

Genesis Motors is less than two years old but it’s already showcasing some impressive skills. Born out of Hyundai’s desire to play with the big boys in the premium market, the Korean luxury brand has launched two sedans, the G80 and the G90, in less than a year. And, according to Hyundai, it won’t stop here, with a sports coupe and two SUVs scheduled to be introduced by 2020. More recently, Genesis also expressed interest in bringing a grand tourer to the market.

That’s the word from Genesis head of design Luk Donckerwolke (previously of Audi, Lambo, and Bentley), who told Australian media at the New York Auto Show that the brand wants a competitor for the BMW 6 Series and Mercedes-Benz SL.

"What we are doing here is creating the first step… To be honest, I’m not really looking at the others, I have the advantage of creating something new. I don’t have to look at others, but there’s certainly going to be a Gran Turismo two-door," said Donckerwolke, hinting that the Korean grand touer will have a fresh design compared to its rivals, which often look back on classic styling cues.

But design won’t be the only thing that will make this vehicle stand out. Unlike the 6 Series and the Merc SL, Genesis’ two-door won’t have a naturally aspirated V-8 engine. With the brand looking to move into future powertrains technologies, the range-topping model, likely to deliver at least 400 horsepower, will most likely use a twin-turbo six-cylinder or maybe even a hybrid. A fuel cell drivetrain like in the new GV80 concept is also under consideration.

"As much as I like to drive V-8s, I believe electrification is going to be a main element, like the powertrain of this [Genesis GV80 concept] having a range-extender fuel cell for an electric vehicle or an electric powertrain, it’s a great source. Hyundai and Genesis are pioneers of fuel cell technology, being the first company that has put fuel cell technology in production and on sale, it’s the way to go," said Genesis brand chief Manfred Fitzgerald.

There is no official timetable for the luxury grand tourer, but it’s safe to assume that it will hit dealerships within the next four to five years.

Continue reading for the full story.

Read more
Genesis Rolled Out The Goods For The MVPs Of The Pro Bowl

Genesis Rolled Out The Goods For The MVPs Of The Pro Bowl

The Kansas City Chiefs’ Travis Kelce and the Buffalo Bills’ Lorenzo Alexander are taking home more than just MVP trophies

The countdown to Super Bowl LI is filled to the brim with events spread throughout what is now referred to as “Super Bowl Week.” One of the highlight events of this week is the Pro Bowl, which the AFC just won over the NFC, 20 to 17. Two players in particular, the Kansas City Chiefs’ Travis Kelce and the Buffalo Bills’ Lorenzo Alexander, stood out from their peers, earning themselves the offensive and defensive MVP awards, respectively. But Kelce and Alexander didn’t just win trophies for their efforts; they’re also each taking home a Genesis G80 sedan.

It’s a pretty sweet incentive when you a Genesis G80 is on the line. Kelce and Alexander did just that with the Chiefs tight end winning the offensive MVP award after racking up 36 yards and a touchdown to lead the AFC over Alexander and the NFC. For his part, the Bills linebacker made a good show for himself too, finishing the the game with eight tackles to notch the defensive MVP award.

For their efforts, Kelce and Alexander both get a luxury sedan that’s being touted as a legitimate competitor to the BMW 5 Series and the Audi A6, two German stalwarts that have dominated the mid-size luxury sedan segment for years. The G80 is no slouch of a luxury sedan itself. It features a design that’s at home in this segment as any of its German rivals. It also has a well-appointed interior and just as important, it comes with Hyundai’s award-winning 5.0-liter "Tau" V-8 engine that’s good for 420 horsepower and 383 pound-feet of torque.

Best of all, the G80 comes with 107.7 cubic feet of passenger volume, more than what the 5 Series, Cadillac CTS, Lexus GS, Infiniti Q70, and Mercedes E-Class all have to offer. For two larger-than-life athletes who need all the in the interior space they can get, the G80 is a solid car to address those needs.

Give credit where it’s due. Both Kelce and Alexander balled at the Pro Bowl and for their efforts, they’ve been rewarded with a luxury sedan that’s fighting its own battles for supremacy.

Continue after the jump to read the full story.

Read more
2017 Genesis G80 Sport

2017 Genesis G80 Sport

The G80 lineup gets a new, sportier model with a new engine

Considering the Genesis brand is a new entity, the Genesis G80 is technically a brand new car in the market. First on sale for the 2017 model year, the car has come off as a big hit, effectively fusing together power, luxury, and safety into one very sexy package. But, there were two problems with the G80. The first problem is that it was nowhere near as stylish or aggressive as the Genesis New York Concept, and the second problem is that there was no middle model – leaving consumers to choose between the 311-horsepower V-6 and the 420-horsepower V-8 models. For the 2018 model year, both of those problems have been addressed as Genesis has decided to refresh the G80 and introduce a new trim level called known as the 3.3T Sport. This refreshing has brought new, better-looking fascias to the front and rear, the availability of rear-wheel or all-wheel drive across the entire range, new safety features, and a new standard 18-inch wheel design. On top of that, the new 3.3t Sport offers up a cool 365 horsepower and 376 pound-feet of torque – just the right amount to position it between the G80 3.8 and the G80 5.0.

It seems pretty fast for such a new brand to offer up a model refresh after just a year on the market, but that just goes to show how serious the Genesis brand is about winning over consumers and keeping competing models like the BMW 5 Series and the Audi A6 at bay. The new Sport trim should prove to be a breath of fresh air for anyone who wants more than 300 ponies on tap without having to step up to the range-topping 5.0 model. So, will Genesis garner new customers with the introduction of this new trim level and the refresh of the entire range? Only time will tell, but let’s take a look at the new 3.3t Sport and see what it’s all about.

Continue reading to learn more about the Genesis G80 Sport.

Read more
Genesis Beefs Up Lineup With New G80 Sport

Genesis Beefs Up Lineup With New G80 Sport

The perfect "go-between" variant of the Genesis G80 has arrived

The Genesis G80 represents Hyundai’s first model under the new Genesis luxury sub-brand and, like most new models that have proven to be successful in their initial run, it’s adding a new member to its family. That’s exactly what we’re seeing here with the introduction of the G80 3.8T Sport, a performance-oriented version of the G80 3.8T sedan that features plenty of cosmetic and performance upgrades.

If the G80 Sport sounds like a souped-up version of the G80, that’s because it essentially is. It’s still not as powerful as the range-topping G80 5.0, but it does slot above all the available variants of the G80 3.8, thanks in large part to an output of 365 horsepower and 376 pound-feet of torque. Do the math there and those numbers represent an improvement of 52 horsepower and 83 pound-feet of twist from the 3.8’s standard output. On the flip side, the G80 Sport’s 365-horsepower and 379-pound-feet of torque numbers sits a lot closer now to the G80 5.0’s output of 420 horses and 383 pound-feet of torque.

Think of that how you want, but the Genesis G80 Sport now slots in as the perfect mid-tier model bridging both the base G80 and the range-topping G80 5.0.

Beyond the improvements in power, the G80 Sport also gets a series of cosmetic and aerodynamic upgrades on both the exterior and interior, not to mention a new set of wheels and a menu of Hyundai’s latest multimedia and connectivity technology systems.

The Genesis G80 Sport, like most of the 2018 G80 family, is expected to become available in the fist half of 2017.

Continue after the jump to read the full story.

Read more
Genesis Brand to Land in the U.K. in 2018

Genesis Brand to Land in the U.K. in 2018

Crossovers and SUVs have been identified as the first models to hit the market

Hyundai’s luxury Genesis brand isn’t expected to reach the U.K. until 2018 as the Korean automaker is planning to slowly enter the European markets as part of its long-term strategy in the region. U.K. chief Tony Whitehorn explained the rationale to Autocar, saying that Hyundai’s newly created luxury sub-brand will be eased into the U.K. instead of being set up as a separate brand from Hyundai altogether.

“The Genesis of today is more of an American car, but there are models coming that are more suitable for our market, such as the crossover and SUV,” Whitehorn said. “When we bring out the SUV, there will be more interest.”

The crossover and SUV models have been identified as the primary models that will hit the market in large part because of the demand for them in the region. They’ll be build in right-hand drive from the start and would be introduced to complement the range of models that parent company Hyundai is already offering. The sedan models are expected to follow suit, although no timetable has been set for when they’ll hit the market.

The decision to bring in the crossovers and SUVs first comes as a form of acknowledgement that entering the U.K. and European markets is a trickier proposition than the U.S. That’s largely tied into the dominance of British and German manufacturers in those markets and the importance customers in those regions place on the “heritage” that comes with those brands.

So Genesis, in Whitehorn’s words, is going in “gently” in those markets with the objective of introducing the brand as a fresh alternative to the establishment. It’s not a far-fetched strategy at all and given how much success Lexus had when it ventured into those same waters before, it’s a game plan that comes with low risks and high rewards.

Continue after the jump to read the full story.

Read more

Latest Driven Reviews:

2017 Genesis G90

2017 Genesis G90

Hyundai’s replacement for the Equus is loaded with luxury features and looks the part

Labeled as an automaker that produces cheap cars for many decades, Hyundai has improved its brand reputation tremendously in recent years — thanks to automobiles such as the Genesis and the Equus. In 2015, after some six years of testing the premium segment with the aforementioned sedans, the Korean company has finally decided to enter the luxury segment with a dedicated brand.

The said brand will go by the name Genesis and will include both the Genesis and the Equus nameplates, albeit under a new alphanumeric naming structure that will include the letter "G." The new division will be aimed toward similar products from Toyota’s Lexus and Nissan’s Infiniti arms. The first automobile to be launched under the new brand will be named the Genesis G90 in North America and the Genesis EQ900 in South Korea.

Described as the brand’s new flagship model, the G90 just broke cover in South Korea in December 2015, only a month after Hyundai announced the founding of the Genesis division. At the 2016 Detroit Auto Show, the G90 made its North American debut.

“Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customers true satisfaction in every aspect of the vehicle ownership experience,” said Woong-Chul Yang, Head of Hyundai Motor R&D Center.

Updated 09/05/2016: Genesis announced prices for the new G90 which will be put on sale at the end of this month. Check the "Prices" section for the full details.

Continue reading to learn more about the 2017 Genesis G90.

Read more
Hyundai Considers Luxury Electric Vehicle For the Genesis Brand

Hyundai Considers Luxury Electric Vehicle For the Genesis Brand

The all-electric vehicle is planned and could help lift the new luxury brand above the competition

It hasn’t even been a year since Hyundai broke out of the value car market and jumped into the luxury segment with its new Genesis brand. Since then, we’ve seen the new Genesis G90 and, more recently, the Genesis G80. With a mission to differentiate itself from Hyundai and Kia, not to mention its new German competition, the Genesis brand can’t rest for one minute. Each Genesis model has to be different from anything Hyundai and Kia has, and those models need to keep up with the luxury and comfort of the more dominate premium brands out there. With that said, part of Genesis’ strategy is to launch an all-electric vehicle.

The news comes from Senior Vice President, Manfred Fitzgerald, who also said, “We will definitely go as Genesis brand down the road of alternative propulsions, and it is very, very obvious that EV is definitely on the map. I think full electric cars will be the future in the auto industry.”

So far, the G90 and G80 are gasoline-powered models, but word has it the Genesis G80 will also get a diesel engine option as early as next year. Adding in an all-electric drivetrain would certainly diversify the Genesis brand’s methods of propulsion and would help to bring it in-line with other premium brands like Mercedes and BMW. So far, there’s no timeline as to when this new all-electric vehicle will come to be, but it’s in the works, so you can bet you’ll probably see it before the turn of the decade. The real question is – how big will it be? Will it be small like BMW’s i3 five-door hatch? And, to go with that question, what kind of range are we talking here?

Continue reading for the full story.

Read more
2017 Genesis G90 Limousine

2017 Genesis G90 Limousine

It hasn’t been all that long since Hyundai took a daring move and stepped, with at least one leg, out of the economy car segment and into the premium segment. Cars like the Genesis and Equus gave Hyundai a small foothold in that premium segment, and it has been there ever since, just riding the current and playing with the big boys that it once avoided. Hyundai continued to produce inexpensive, safe economy cars, while paying special attention to its test subjects in the premium segment.

Now that Hyundai has a somewhat steady foothold in the premium segment, the automaker has decided to step its game up even more and bravely step into the luxury segment. A new brand has been developed under the name “Genesis,” and we’ve recently seen lots of images of its flagship model – the Genesis G90. It now appears the Hyundai has a forward momentum that it doesn’t want to waste, as it has expanded on the G90 model and created the Genesis G90 Limousine. Our spy photographers just caught that limo out road testing, and even better than that, they caught it uncloaked and free of any camo.

If Hyundai’s G90, and this new limo prove to be as reliable and safe as we expect, they will represent a strong competition for other luxury brands from that side of the world. For the G90 limo, the Koreans played it safe, making the limo almost identical to the G90, albeit a bit longer. So what does the G90 bring to the table for the Genesis brand? Keep reading to find out.

Continue reading to learn more about the Genesis G90 Limousine.

Read more
Genesis Plans Product Invasion By 2020

Genesis Plans Product Invasion By 2020

Hyundai’s upcoming Genesis luxury brand is slowly taking shape. Only weeks after it was revealed that Hyundai would spin-off the Genesis into a separate premium brand, new information has revealed that the Genesis brand could include more models other than the previously mentioned G70, G80, and G90.

Filings made by Hyundai with the Korean Intellectual Property Rights Information Service (KIPRIS) back in July 2015 shed some light on some possible new models to come out of the Genesis brand. Some of the names include G60, GC60, GT60, GV60, GC64, GT64, and G65. There have been no indications on what those models could be, but the G60 could turn into the company’s version of the BMW 3 Series and the GC60, GT60, and GV60 names could be variants under the G60 model. At this point, reports have indicated that the current Genesis will be rebadged as the G80 once the Genesis brand goes live. The Hyundai Equus will also move to the Genesis brand under the name G90. Then there’s the G70, which is still a mystery model at this point, but could end up being a rival model to the BMW 5 Series.

If these patent filings bear fruit in the future, the Genesis brand could turn into a full-scale premium outfit sooner than we thought. There’s already talk that the G90 will live up to its flagship status and be the first model of the new brand to make its debut. There’s no timetable on when that’s going to be, but don’t be surprised if it welcomes 2016 with a bang by taking the stage at the 2015 North American International Auto Show in January.

Continue reading for the full story.

Read more