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Genesis Just Revealed A Brutal Competitor for the BMW X3 and Mercedes GLC

Genesis Just Revealed A Brutal Competitor for the BMW X3 and Mercedes GLC

The upcoming Genesis GV70 is a downsized GV80

Genesis, Hyundai’s luxury brand, now offers three sedans, with sizes ranging from compact to full-size. The Korean brand is adopting a similar strategy to its SUV lineup, which will include two more models in addition to the GV80 midsize. Next on the list is the GV70, and Genesis just unveiled a camouflaged version in its home country. Slotted below the GV80, the GV70 will compete in the premium compact market against crossovers like the BMW X3 and Mercedes-Benz GLC.

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Genesis Just Let Us In on the Secret That is the 2020 G80 Sedan

Genesis Just Let Us In on the Secret That is the 2020 G80 Sedan

This is it, people, the new Genesis G80

Genesis sort of took the wraps off the new G80 midsize luxury sedan with a set of design renderings that look pretty much production-ready from where we are sitting. The new G80 marks the third generation of the car that’s supposed to steal customers from the likes of Audi A6, BMW 5 Series, and Mercedes-Benz E-Class. Can the G80 destabilize the German trio, though? Let’s try to find out, based on what info we have right now.

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The Third Genesis SUV Will Be All-Electric

The Third Genesis SUV Will Be All-Electric

A natural move in line with the current buying trend

Most carmakers are still afraid of going full-electric on their lineups. And for good reason: EVs still have some work to do to gain credibility and until that happens, brands will play it safe in harnessing the power of electricity. That is, they’ll use it in today’s hottest car body shape: the crossover/SUV.

The rationale behind this move is simple. People are psyched on owning and driving SUVs, so the chance of picking an all-electric high-riding vehicle are higher than buying a BEV sedan or sports car. Genesis is one of the carmakers that seem to have understood that very well, because its third SUV is set to pack an all-electric powertrain.

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Genesis Wants a Piece of The SUV Pie and the First Model Could Arrive by 2020

Genesis Wants a Piece of The SUV Pie and the First Model Could Arrive by 2020

The automaker’s entry into the SUV market was a question of "when," not "if"

The Genesis brand has finally confirmed its plans to enter the crossover and SUV market, beginning with its first SUV offering, the GV80. Named directly after the concept version that the company unveiled last year, the GV80 will usher in a lineup of crossovers exclusively developed and sold under Hyundai’s premium brand. In addition to the GV80, a smaller crossover, called the GV70, will also arrive at a later date.

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2019 Gensis G70 Shooting Brake

2019 Gensis G70 Shooting Brake

Is Hyundai’s luxury brand ready to expand?

Launched in 2015, Genesis is the newest luxury brand on the market and the first such company to come from South Korea. Established after Hyundai rolled out increasingly more premium versions of the Genesis and Equus sedans, Genesis has already introduced three products since 2016. It all started with the G90, a redesigned and more luxurious version of the Equus, which was followed by the G80, a better replacement for the Hyundai Genesis. The third sedan, the G70, was introduced in late 2017 as a competitor for the highly popular BMW 3 Series, Mercedes-Benz C-Class, and Audi A4. Having already seen the G70 in all its glory, we began wondering what if Genesis decided to expand the lineup with a wagon?

Called the G70 Sportwagon by X-Tomi Designs, which provided the rendering of what could become Genesis first ever grocery getter, this luxury wagon would compete in a very small niche that no longer benefits from a global presence. While BMW, Mercedes-Benz, and Audi continue to sell station wagon versions of their compact sedans in Europe, the United States only gets the 3 Series Sports Wagon. The G70 Sportwagon not only would add a bit of drama to this market, but it could also come to the U.S. to give BMW a bit of action and maybe even motivate Mercedes-Benz and Audi to bring their own grocery getters over the pond. But, until that happens, let’s have a closer look at what this wagon could bring to the table.

Continue reading to learn more about the Genesis G70 Sportwagon.

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