Honda’s Latest Trademark Hints at The Company Fighting The Ford Bronco and Jeep Wrangler?
The latest chapter of the Bronco vs Wrangler story has a new twist. A rather unfamiliar automaker in this segment has decided to step up and challenge these two Americans.
According to CarBuzz, Honda has filed for the “Trailsport” trademark that suggests the automaker wants a share of this ever-growing pie. The trademark doesn’t explicitly specify that it’s for off-road purposes, but it doesn’t take a rocket scientist to figure out its intended use. Will this serve as a ‘passport’ for Honda to fly into the off-road segment?
It may not be immediately apparent, but the Honda Open Air Vehicle Concept is actually a Ridgeline-based study that looks like an oversized buggy. Honda doesn’t intend to put it into production, but it does want us to picture ourselves ripping across sand dunes in one of these, and we’re more than happy to oblige because it’s actually a pretty awesome idea.
2018 Honda Pilot Rebelle Rally
The Honda Pilot Rebelle Rally is a mid-size SUV that doubles as an off-road adventure marauder. Created to compete in the 2018 Rebelle Rally, the modified Pilot competed in the Crossover Class, finishing fifth overall behind the driving and guidance of the “Desert Dreamers” team that’s made up of Honda product planner, Ariel Jen, and senior fabricator, Melanie Morimoto. The Pilot Rebelle Rally is headed to the 2018 SEMA Auto Show where Honda plans to showcase the aftermarket possibilities that can happen with its mid-size SUV.
Every fall, dozens of journalists from all over Texas and around the country gather to compare, test, and crown the winner of the “Truck of Texas” competition. It’s a coveted award from the Texas Auto Writers Association that signifies Texas’ collective approval of a truck. And not only are trucks involved, awards go out for the SUV and CUV of Texas.
I already touched on the topic in the preview piece, but awards are also given to the winner in each vehicle category and for various things like “best connectivity” and “best powertrain.”
This year’s competition was fierce. There were 84 vehicles present from 21 automakers entered into 17 different categories. Evaluating the field were 69 TAWA members comprised of journalists and social media influencers.
So let’s get down to the results. Keep reading for the full breakdown.
Continue reading for the results of the 2015 TAWA Truck Rodeo
I’ve already given the introduction to how much Texans love their trucks and how every year the Texas Auto Writers Association gathers to crown the winner; the coveted “Truck of Texas” award. Now let’s get down to some results.
Besides the main award, there were 17 other categories that each of the 75 vehicles fell into. These consisted of titles like “Midsized Crossover Utility Vehicles” and “Luxury Pickup Trucks.” Awards were also given for best connectivity, best powertrain, and best technology.
Each vehicle was subjected to a battery of tests that measured its ability to perform its intended function, whether that be towing, going off road, surrounding its occupants in luxury, or proving a great all-round family hauler. The vehicles were all competing within their respective category for the win.
So which truck, SUV, or crossover took home the Truck of Texas award? Continue reading to find out.
Not much goes together quite like Texas and trucks. It’s the U.S.’ largest truck market by a long shot and it’s plain to see as you peruse any given parking lot. Texans love their trucks. That’s why the Texas Auto Writers Association crowns a Truck of Texas winner every year after an extensive evaluation process.
As a member of TAWA, I spent the better part of a week in the dusty hills outside San Antonio testing 75 contenders vying for the prized top spot. Eighteen automakers from around the world were in attendance, the majority bringing more than a handful of vehicles.
Ground zero for testing was the famed Knibbe Ranch, with hundreds of acres of sprawling across the Lonestar state. Muddy creek crossings and rocky hill climbs, combined with twisty country roads and newly paved highways provided the test beds. Those trucks, SUVs and crossovers brave enough to tackle the off-road section were subjected to rock-strewn dirt roads that punished suspension parts and underbody skidplates. More road-biased crossovers were thrown around narrow roads and up steep hills. The new pavement along the Texas highway was still covered in loose asphalt with orange caution cones proving a tempting (yet highly illegal) slalom course. Thankfully no one attempted that obstacle.
The 60 journalists judging the event had a huge decision to make. What truck, SUV or crossover would be crowned the Truck of Texas? Well, you’ll just have to stay tuned to find out. We’ll announce the top winner and the winners of sub-categories on Wednesday.
Click past the jump for a full photo gallery