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Honda's Latest Trademark Hints at The Company Fighting The Ford Bronco and Jeep Wrangler?

Honda’s Latest Trademark Hints at The Company Fighting The Ford Bronco and Jeep Wrangler?

Honda seems to have finally woken up from a deep slumber to enter the off-roading segment

The latest chapter of the Bronco vs Wrangler story has a new twist. A rather unfamiliar automaker in this segment has decided to step up and challenge these two Americans.

According to CarBuzz, Honda has filed for the “Trailsport” trademark that suggests the automaker wants a share of this ever-growing pie. The trademark doesn’t explicitly specify that it’s for off-road purposes, but it doesn’t take a rocket scientist to figure out its intended use. Will this serve as a ‘passport’ for Honda to fly into the off-road segment?

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2018 Honda Rugged Open Air Vehicle Concept

2018 Honda Rugged Open Air Vehicle Concept

It may not be immediately apparent, but the Honda Open Air Vehicle Concept is actually a Ridgeline-based study that looks like an oversized buggy. Honda doesn’t intend to put it into production, but it does want us to picture ourselves ripping across sand dunes in one of these, and we’re more than happy to oblige because it’s actually a pretty awesome idea.

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2018 Honda Pilot Rebelle Rally

2018 Honda Pilot Rebelle Rally

Honda’s mid-size SUV is more than just a family hauler

The Honda Pilot Rebelle Rally is a mid-size SUV that doubles as an off-road adventure marauder. Created to compete in the 2018 Rebelle Rally, the modified Pilot competed in the Crossover Class, finishing fifth overall behind the driving and guidance of the “Desert Dreamers” team that’s made up of Honda product planner, Ariel Jen, and senior fabricator, Melanie Morimoto. The Pilot Rebelle Rally is headed to the 2018 SEMA Auto Show where Honda plans to showcase the aftermarket possibilities that can happen with its mid-size SUV.

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2020 Honda Ridgeline Type R

2020 Honda Ridgeline Type R

Is the Ridgeline a good candidate for a Type R edition?

Honda waited years before bringing the Civic Type R to the U.S., but now that it’s here, our lusting and longing for performance variants of Hondas is left lonely. That got us thinking what else Honda could “Type R-ify.” Considering high-performance pickups are all the rage these days (though more for the off-road set), we figured the Ridgeline is a perfect candidate for a hotter engine, upgraded suspension, and some heavily bolstered racing seats. Why not?

Alright, we know – Elon Musk has a better chance of landing a Tesla-branded rover on Mars than we have of convincing Honda to build a Type R version of the Ridgeline. Honda purists would shout sacrilege at a Ridgeline Type R and haters of Honda’s pickup would laugh even harder at this “non-pickup.” That doesn’t matter, though; we’d still love to see a high-performance version of the second-generation Ridgeline. Perhaps it could even reignite the sport truck niche, twisting Ford’s arm to bring back the F-150 Lightning, Chevy the Silverado SS, and GMC the Syclone. How cool would that be? So what might a Honda Ridgeline Type R include? Read on for the speculation.

Continue reading for more information.

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