Honda and the new 2017 Ridgeline are ready for Super Bowl 50, the showdown between the Carolina Panthers and Denver Broncos on February 7. During the third quarter, Honda’s new full-minute spot titled “A New Truck to Love” shows the Ridgeline’s exclusive In-Bed Audio system with the help of singing sheep and a talking dog.
"Great Super Bowl spots are entertaining for the fans while communicating an essential value of the product, and we believe our Honda Ridgeline commercial accomplishes both objectives in dramatic fashion," says Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. "With so many truck buyers passionate about football, the big game is the perfect setting to introduce the all-new Ridgeline, and the distinctive features that make it the ultimate tailgating vehicle."
The In-Bed Audio isn’t the only feature to make an appearance. The Ridgeline’s eight-inch touchscreen infotainment system, the dual-action tailgate, and the in-bed storage trunk are all prominently shown. Honda also shows the Ridgeline doing farm work – something that isn’t normally associated with the unibody pickup. While it might have only been hauling a few sheep, some hay, and a few bags of feed, the truck was no less dirty. Perhaps it’s a subliminal gesture to suggest the Ridgeline isn’t a wanna-be truck.
Regardless, the commercial seems to combine humor, fluffy animals, and a timeless song from one of the most recognizable bands to ever hail from England. The Queen song, “Somebody to Love” also somehow suggests the Ridgeline is for those who are unsatisfied with the current crop of mid-size pickups – or at least that’s the message that I gather.
With that, be sure to watch Honda’s new Super Bowl spot with headphones. Those sheep have some killer harmony.
Continue reading for the full story.
Every fall, dozens of journalists from all over Texas and around the country gather to compare, test, and crown the winner of the “Truck of Texas” competition. It’s a coveted award from the Texas Auto Writers Association that signifies Texas’ collective approval of a truck. And not only are trucks involved, awards go out for the SUV and CUV of Texas.
I already touched on the topic in the preview piece, but awards are also given to the winner in each vehicle category and for various things like “best connectivity” and “best powertrain.”
This year’s competition was fierce. There were 84 vehicles present from 21 automakers entered into 17 different categories. Evaluating the field were 69 TAWA members comprised of journalists and social media influencers.
So let’s get down to the results. Keep reading for the full breakdown.
Continue reading for the results of the 2015 TAWA Truck Rodeo
Ever since its introduction in 2005, the Honda Ridgeline has been a polarizing truck, to say the least. Folks either love or hate its styling and unibody construction. Traditional truck guys laugh at its transversly mounted engine and plastic-lined cargo box while non-typcial truck owners celebrate the Honda’s ability to haul cargo and tow moderate loads while using fuel like a minivan.
Well AutoGuide is reporting that Honda is working to make the upcoming 2016 Honda Ridgeline less controversial. “No one wants to have to explain why they bought what they bought,” said John Mendel, executive vice president of American Honda in an interview with AG. Mendel continues saying the next-generation Ridgeline will have more truck-like proportions and won’t have “as sharp an edge” when it comes to generating love/hate opinions.
Details have been very scarce on the new Ridgeline and what its design and construction will entail. It is likely the truck will retain its unibody design and transversely mounted VTEC V-6, though improvements are expected to make the truck more capable (and respectable) than the current version.
Like before, the 2016 Ridgeline will likely offer both front- and all-wheel-drive options, with the latter offering traction for more foul weather and slippery conditions rather than rugged off-roading and high-torque load pulling.
Expect much of the upcoming Ridgeline’s underpinnings to be borrowed from the Pilot SUV. The current 3.5-liter V-6 offers up 250 horsepower at 5,700 rpm and 253 pound-feet of torque at 4,800 rpm. Honda’s new six-speed automatic transmission is expected to the standard across the board, though there are rumors Honda will offer its nine-speed automatic.
The Ridgeline’s design has already been previewed in sketches, like the one above, and has been spotted by several spy photographers. Its looks are undoubtedly more traditional looking, with a more square, three-box design. Expect Honda’s current design language to be incorporated, meaning it will share similarities with the Pilot SUV and CR-V.
Continue reading for the full story.
I’ve already given the introduction to how much Texans love their trucks and how every year the Texas Auto Writers Association gathers to crown the winner; the coveted “Truck of Texas” award. Now let’s get down to some results.
Besides the main award, there were 17 other categories that each of the 75 vehicles fell into. These consisted of titles like “Midsized Crossover Utility Vehicles” and “Luxury Pickup Trucks.” Awards were also given for best connectivity, best powertrain, and best technology.
Each vehicle was subjected to a battery of tests that measured its ability to perform its intended function, whether that be towing, going off road, surrounding its occupants in luxury, or proving a great all-round family hauler. The vehicles were all competing within their respective category for the win.
So which truck, SUV, or crossover took home the Truck of Texas award? Continue reading to find out.
Not much goes together quite like Texas and trucks. It’s the U.S.’ largest truck market by a long shot and it’s plain to see as you peruse any given parking lot. Texans love their trucks. That’s why the Texas Auto Writers Association crowns a Truck of Texas winner every year after an extensive evaluation process.
As a member of TAWA, I spent the better part of a week in the dusty hills outside San Antonio testing 75 contenders vying for the prized top spot. Eighteen automakers from around the world were in attendance, the majority bringing more than a handful of vehicles.
Ground zero for testing was the famed Knibbe Ranch, with hundreds of acres of sprawling across the Lonestar state. Muddy creek crossings and rocky hill climbs, combined with twisty country roads and newly paved highways provided the test beds. Those trucks, SUVs and crossovers brave enough to tackle the off-road section were subjected to rock-strewn dirt roads that punished suspension parts and underbody skidplates. More road-biased crossovers were thrown around narrow roads and up steep hills. The new pavement along the Texas highway was still covered in loose asphalt with orange caution cones proving a tempting (yet highly illegal) slalom course. Thankfully no one attempted that obstacle.
The 60 journalists judging the event had a huge decision to make. What truck, SUV or crossover would be crowned the Truck of Texas? Well, you’ll just have to stay tuned to find out. We’ll announce the top winner and the winners of sub-categories on Wednesday.
Click past the jump for a full photo gallery
Today, Honda announced a special-edition Ridgeline that completes the 2014 Ridgeline lineup that hit the market back in September. The model is priced from $37,505 and includes leather trimming and navigation as standard features.
The new Ridgeline Special Edition is offered with exclusive 18-inch, aluminum alloy wheels with black-trimmed spokes and it is distinguished by a black exterior trim package that includes black headlight and taillight housings, black tailgate and black honeycomb grille with black surround. It also gets "Special Edition" badges on the tailgate to let folks know that this is any regular old Ridgeline.
As standard, the new Ridgeline Special Edition comes with Honda Satellite-Linked Navigation System with voice recognition and Zagat Survey restaurant information. It also includes XM Radio, Bluetooth HandsFreeLink and a multi-information display.
Buyers can order the 2014 Ridgeline Special Edition in three exterior colors — Taffeta White, Crystal Black and Alabaster Silver — and they all come with black leather interior.
Click past the jump to read more about the 2014 Honda Ridgeline.
The 2014 model year will be the final year for the current-generation Ridgeline, Honda will put it to rest and focus on developing the next-generation Ridgeline that is set to arrive in 2016.
As expected, Honda decided to make this final run of Ridgelines special, and it did so by adding a new, top-of-the-line Special Edition model. This new version will hit showrooms in November, while the rest of the lineup is already on sale.
Honda unveiled the current Ridgeline in 2006, and the only updates it received arrived in 2009 when Honda added a few extra features and in 2011 when Honda added the Ridgeline Sport version.
For the 2014 model year, the Ridgeline will come in five trim levels: RT, Sport, RTS, RTL and Special Edition, with prices starting from $29,575 and going up to $37,505 for the new Special Edition model.
Click past the jump to read more about the 2014 Honda Ridgeline.
Honda unveiled today details on the 2011 Ridgeline pick-up. For 2011 it will be offered in three trim levels: RT, RTL and RTS, all available with standard anti-lock brakes; VSA; brake assist; advanced multiple-threshold driver’s and front passenger’s SRS airbags; front side airbags with passenger-side Occupant Position Detection System(OPDS); two-row side-curtain airbags with a rollover sensor; front seat active head restraints; a tire pressure monitoring system and daytime running lights.
For 2011 Ridgeline will be powered by a 3.5-liter VTEC V-6 engine that delivers a total of 250 HP at 5,700 rpm and 247 lb-ft. of torque at 4,300 rpm. The engine is mated to a 5-speed electronically controlled automatic transmission and delivers a fuel economy of 15/20/17.
The Ridgeline integrates an independent suspension with MacPherson struts in the front and a multi-link with trailing arm design in the rear. The VSA system with active yaw control monitors lateral (cornering) stability and can integrate traction control, four-wheel drive, anti-lock braking, throttle control and stability control functions by modulating brake power at each wheel and controlling throttle input.
Press release after the jump.
Honda released details on the 2009 Ridgeline, a pick-up that comes with a total of 50 significant changes and new features.
Front and rear styling updates combine to create a more-chiseled overall appearance with revisions to the grille, bumpers, and headlight and taillight color combinations. Inside, styling updates include revised three-dimensional-style meters, a new steering wheel design, and enhanced controls, buttons and displays for the air conditioning, audio, cruise control and headlights.
New technology-friendly features include the addition of a 115-volt power outlet on the Ridgeline RTL, MP3/auxiliary input jack on the Ridgeline RTS and RTL, and all audio systems become MP3/WMA compatible. New safety features include active front seat head restraints and daytime running lights. Capable of accommodating 4-foot-wide sheets of plywood between the wheel wells, the composite cargo bed, gains two cargo tie-down points.
All 2009 Ridgelines are powered by a 250-horsepower, 3.5-liter VTEC V-6 engine. A 5-speed electronically-controlled automatic transmission and a Variable Torque Management® 4-wheel drive system are standard. The EPA rates city/highway/combined fuel economy at 15/20/17.
Honda will unveil a redesigned version of its Ridgeline pick-up next year. The 2009 Ridgeline will take design cues from the recently released 2009 Pilot.
Up front it will feature an all new, Pilot-inspired grill, a reworked bumper cover and two extra set of lights down low. At the rear we can see a freshened set of tail lights, a new lower bumper that now flows into the fender flares and a backup camera lens next to the handle on the tailgate.
Next to the current engine line-up the future Ridgeline will also be powered by a 6-cylinder diesel engine.
Introduced as a 2006 model in March 2005, the mid-sized Ridgeline brought a number of innovative and exclusive new features to the half-ton truck segment including an In-Bed Trunk(TM) and a fully independent four-wheel suspension. Recipient of both the prestigious Motor Trend Truck of the Year and North American Truck of the Year in 2006, the 2007 Ridgeline receives a new value-oriented RTX trim level that comes with a standard trailer hitch and popular features such as alloy wheels, accessory grill and body-color painted door handles.
The new Honda Ridgeline is loaded with truck essentials, like rough-road capability, durable, rigid construction and plenty of versatile cargo room. Whether you throw down big payloads or rough roads, this rig can handle it. Plus, the Ridgeline is the first and only 4-door pickup to achieve the highest government crash test rating (5 stars) for both frontal and side-impact tests. And, it has the lowest chance of rollover among all pickup trucks tested by the National Highway Traffic Safety Administration (NHTSA).