As you already know Hummer has a big fuel economy problem and with the new average fuel economy law coming, its problem becomes even bigger.
So the company needs to do something to improve this image. But they have to do it without ruining brand’s two bedrock attributes, in-your-face styling and off-road performance.
The first step will be a series of new engine that run on diesel fuel or ethanol blends. Next there will be a smaller and more fuel-efficient model dubbed H4.
"Those are (...)
The 2007 HUMMER H3 is a highly versatile midsize SUV and the addition of an E85-capable 5.3L V-8 increases its versatility. E85 is an ethanol-based alternative fuel made from domestically produced renewable resources. GM engineers developed the H3 E85 FlexFuel to demonstrate that an alternative fuel vehicle can combine with stylish design for a unique, forward-thinking SUV. To highlight the H3 E85’s alternative intentions, designers focused on making the H3 exterior smooth and streamlined, including the addition of a body color rear spare tire cover.