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Hyundai Genesis

2017 Genesis G80

2017 Genesis G80
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Genesis has finally unveiled the G80, and it has its own unique styling cues compared to the G90

Hyundai has finally announced all the details about the G80 and boy has it turned out to be winning combination of power, luxury, and safety. Available with a V-6 or V-8 powertrain and an eight-speed automatic transmission, the car is offered with 311 or 420 horsepower and a long list of safety features that tops anything offered as standard equipment on entry-level competitor models – it even beats out the Volvo S90 for standard safety equipment.

Unfortunately, the G80 isn’t anywhere near as stylish or aggressive as the Genesis New York concept that we saw back in March, but it’s still an appealing car with all the right technology and safety features to go with a sporty exterior design. To put it mildly, things have changed a lot since Hyundai first entered the U.S. market, and the Genesis premium brand just goes to show what is possible when you pay attention to your customer base and give them exactly what they want.

With that said, let’s take a good look at the new G80 and what it brings to the table. It’s definitely something you’ll want to consider next time you’re looking to grab yourself a premium sedan.

Update 08-01-2016: Pricing has been announced for the 2017 Genesis G80. Check out the prices section below for details.

Continue reading to learn more about the 2017 Genesis G80.

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Ride Along With Rhys Millen As He Tackles The 2017 Pikes Peak Hill Climb: Video

Ride Along With Rhys Millen As He Tackles The 2017 Pikes Peak Hill Climb: Video

Heart-stopping drops and brain-melting altitude? No problem

This year’s Race to the Clouds saw the usual lineup of insane rides challenging for the win. Per usual, the competitor list was quite diverse, with everything from factory-supported hybrid sports cars like the Acura NSX, to single-seater, open-top, hyper-winged racers like the Norma MXX RD Limited of Romain Dumas. While Dumas took top honors with a final time of 9 minutes, 5.672 seconds, Rhys Millen managed a fourth-place finish overall in his competition-prepped 2012 Hyundai Genesis Coupe, simultaneously taking a first place-finish in the Time Attack 1 class. Millen is a Pikes Peak veteran, with a resume that includes an overall win in 2015 behind the wheel of the eO PP03, following in the footsteps of father Rod Millen as one of the fastest competitors at the annual event. As if to underline that point, we have footage of Millen’s 2017 run right here for your viewing pleasure.

The perspective is from Millen’s helmet, providing a thrilling view as the New Zealander tackles the Peak’s 156 turns and 12.42 miles. There are definitely a few moments, but Millen handles them all in stride, staying calm and collected on his way to a class victory. We can’t wait to see what he’ll do next year.

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Hyundai To Discontinue This Popular Model

Hyundai To Discontinue This Popular Model

The car isn’t going away technically, it’s just transferring over to Genesis

Once hailed as the model that firmly entrenched Hyundai as a major player in the auto industry, the Hyundai Genesis Coupe is going bye-bye after a company spokesperson confirmed the Korean automaker’s plan to discontinue the model after the 2016 model year. The death of the Genesis Coupe leaves Hyundai without a traditional sports car in its lineup for the first time since 2009. It was a solid run for the Genesis Coupe, marked by a two-generation appearance in Hyundai’s lineup. But as it is, the sports coupe’s time has finally come.

All’s not lost, though. The discontinuation of the Genesis Coupe doesn’t mean that Hyundai is losing its sports coupe altogether, especially now that it has Genesis as a sub-brand. A replacement model is coming after 2017; the only difference is that the new sports coupe, billed as more sophisticated and luxurious than the departing model, will come with a Genesis badge instead of a Hyundai.

The new sports coupe still doesn’t have a name, but it is expected to make use of the same nomenclature that the Genesis brand is currently using. Right now, the Genesis sedan is all set to use the name “Genesis G80” so given the use of the “G-number” system, expect something similar for the new sports coupe.

The transfer of the model from Hyundai to Genesis is all part of the Korean automaker’s plan to establishing a full lineup of models for its new luxury and performance brand. The G80 will be one of the first to hit the market, as is the G90 full-sized sedan. From there, the G70 compact sedan will also arrive together with a pair of crossovers that themselves have yet to be named. After those arrivals will be the sports coupe, which will carry the baton from the soon-to-be axed Hyundai Genesis Coupe as the automaker’s official sports car.

Continue after the jump to read the full story.

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2017 Genesis G80

2017 Genesis G80

Genesis has finally unveiled the G80, and it has its own unique styling cues compared to the G90

Hyundai has finally announced all the details about the G80 and boy has it turned out to be winning combination of power, luxury, and safety. Available with a V-6 or V-8 powertrain and an eight-speed automatic transmission, the car is offered with 311 or 420 horsepower and a long list of safety features that tops anything offered as standard equipment on entry-level competitor models – it even beats out the Volvo S90 for standard safety equipment.

Unfortunately, the G80 isn’t anywhere near as stylish or aggressive as the Genesis New York concept that we saw back in March, but it’s still an appealing car with all the right technology and safety features to go with a sporty exterior design. To put it mildly, things have changed a lot since Hyundai first entered the U.S. market, and the Genesis premium brand just goes to show what is possible when you pay attention to your customer base and give them exactly what they want.

With that said, let’s take a good look at the new G80 and what it brings to the table. It’s definitely something you’ll want to consider next time you’re looking to grab yourself a premium sedan.

Update 08-01-2016: Pricing has been announced for the 2017 Genesis G80. Check out the prices section below for details.

Continue reading to learn more about the 2017 Genesis G80.

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Genesis Product Roadmap Revealed

Genesis Product Roadmap Revealed

A luxury sports coupe by 2020? Yes, please!

When Hyundai launched Genesis in 2015 as a standalone premium brand that would eventually compete against the likes of Lexus and Infiniti, the Korean automaker promised to have six new models in its lineup by 2020. It took a few months, but finally, the six Genesis models have been confirmed to include three luxury sedans, two luxury SUVs, and a luxury sports coupe. Notice the liberal use of the word “luxury” there?

The revealing information comes by way of The Korean Car Blog, which was on hand during a Hyundai presentation where the Genesis’ product roadmap was revealed. The presentation further reveals the timetable for each model with the first one – the G90 full-sized luxury sedan – already penciled in to hit the market this year. Once the G90, which effectively takes the place of the Hyundai Equus, debuts, Genesis will turn its attention towards the G80 mid-sized luxury sedan and the “entry-level” G70 sedan. Both models are due to be released by 2017, although which of the two will be released first is still up in the air. From there, Genesis will prepare its two SUV offerings, with the first one being the mid-sized luxury SUV followed by its entry-level counterpart. Not much is known about the SUV models at the moment.

Bookending the company’s six-model lineup will be a luxury sports coupe that is scheduled to hit the market by 2020. Like the SUVs, there are no specifics on this model just yet, but there have been rumblings that it could be based on the Hyundai Vision G Concept that the Korean automaker unveiled at the 2015 Pebble Beach Concours d’ Elegance. The large, fastback-style design of the Vision G and the well-appointed interior fit into the characteristics of a luxury sports coupe that Genesis is looking to line up against the likes of the Mercedes S-Class Coupe and perhaps even the Bentley Continental GT.

Continue after the jump to read the full story.

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Hyundai Considers Plug-in Hybrids For Its Genesis Brand

Hyundai Considers Plug-in Hybrids For Its Genesis Brand

The new luxury brand might spread its wings faster than expected

It’s no secret that automakers are making the push toward the electrification of vehicles, and finally, plug-in hybrids are starting to make way in the eyes of the consumers. According to Edmunds, plug-in vehicle sales have jumped 40 percent in the first quarter of 2016 compared to the same period last year. With plug-ins garnering that kind of consumer interest, it’s no surprise that Hyundai’s luxurious Genesis brand is looking to add new plug-in variants to its lineup.

For a brand that’s just barely spread its wings, it might come off as being a quick move, but other luxury brands like Mercedes and BMW are already in the plug-in game. Dave Zuchowski, the CEO of Hyundai Motor America, says that the new plug-in hybrids will be an intermediate step before hydrogen fuel cell vehicles begin to make a big foothold in the market. When speaking of these new plug-in models, Zuchowski said, “Some of those [plug-in hybrids] will take the form of the Genesis side of our business. We believe alternative-propulsion engines are going to be really important – even more important in the luxury market than they are in the mainstream market.”

At this point, Hyundai and Genesis have remained quiet about what models will be the first to get a battery back and plug-in port. We know that the first vehicles will be on sale soon, and will be followed by a compact sedan and a set of crossovers by the time 2020 rolls around. The chances are that the brand won’t take that long to present a plug-in variant of at least the G80, if not the G90, and one of the future crossovers will be another likely candidate.

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Hyundai Drops "First Date" Commercial Starring Kevin Hart For Super Bowl 50

Hyundai Drops "First Date" Commercial Starring Kevin Hart For Super Bowl 50

Hart goes the extra mile to keep tabs on his daughter’s date

Kevin Hart is without a doubt one of the funniest comedians today. He may be over-the-top with his antics sometimes, but for the most part, he’s a genuinely hilarious dude. Hyundai knows that, which is probably why the Korean automaker tapped Hart to star in one of its 60-second commercials for Super Bowl 50.

The ad is called “First Date” and stars Hart as an overprotective father who gives his daughter’s date the keys to his brand new Genesis sedan. The smug teenager gamely takes the keys not knowing that the Genesis sedan has Hyundai’s Blue Link Car Finder feature. Naturally, Hart did what every dad would do when his daughter’s out on her first date. In this case, he uses the Car Finder feature to track down the two teenagers and spy on everything they’re doing. He follows them inside the cinema, hides behind a wall of stuffed toys in a carnival, and somehow manages to find a Tiger helicopter to help in his snooping. Ok, not every dad does something like that, but for maximum effect, let’s pretend that they do. So the date ends up being a dud as the young girl comes home crestfallen, much to the dismay of the obviously rattled young man and to the delight of Hart. In the end, it does appear that daddy got what he wanted, all thanks to a great assist from the Genesis’ new Car Finder feature.

“First Date” is the second of two 60-second commercials that Hyundai will air at the Super Bowl. The other one, called “Ryanville”, stars Ryan Reynolds and will air during the kick-off time slot. As for Hart’s commercial, keep your eye out when it airs in the pre-game show time slot.

Continue after the jump to read the full story.

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Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds

Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds

Korean automaker set to present four uniquely different ads during the game

Those who plan to watch Super Bowl 50 on February 7, 2016 will be treated to not one, not two, not three, but four commercials from Hyundai. The automaker recently announced its full slate of ads during the big game, totalling four commercials, including two 60-second ads and two 30-second spots. The first of the two 60-second ads will run during the pre-game show while the second 60-second ad will be shown in the pre-kick off time slot, traditionally one of the most-watched segments of the Super Bowl. The two 30-second ads will run in the first and second quarters of the game, respectively.

Hyundai also said that it has tapped some Hollywood heavy-hitters for the 60-second spots. The first one, called “First Date”, will feature comedian Kevin Hart. Without diving into the details of this commercial, Hyundai simply described it as Hart using the Genesis sedan’s Hyundai Blue Link Car Finder feature to ensure that his daughter gets home safely after her first date. Knowing Hart’s comedic genius, this commercial should be a ball of laughter.

Meanwhile, the other 60-second ad, called “Ryanville”, will star no less than Deadpool himself, Ryan Reynolds. Taking the spot as his co-star will be the all-new 2017 Elantra and its advanced safety features that will come into play as a pair of women drive through “the most distracting neighborhood ever”. Sounds like Reynolds will be one of those distractions.

As far as the two 30-second spots are concerned, neither will have any celebrities in them. Instead, Hyundai will take the opportunity to focus the ads on the brand itself. The first one, called “Chase”, will highlight the Elantra’s voice-activated Blue Link Remote Start feature, while the second spot, titled “Better”, will have a more emotional tone to it as it captures the company’s mission to improve consumer experience through “human-focused technology, distinctive design and uncompromising workmanship”.

You can catch all four commercials in the lead-up to and during Super Bowl 50. With an expected 120 million people tuning in for the game, I don’t think it’s going to be difficult missing out on any of Hyundai’s four commercials.

Continue reading for the full story.

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Hyundai Launches New "Genesis" Brand

Hyundai Launches New "Genesis" Brand

After years of testing the luxury waters with its Genesis and Equus sedans, Hyundai has finally decided to dive into the deep end and join the premium market with its own off-shoot global luxury brand. The new venture will be called Genesis and unlike its previous iteration as a model within Hyundai’s lineup, Genesis will be launched as a separate sub-brand that’s independent from Hyundai.

The new Genesis brand is expected to lock horns with the likes of Lexus, Infiniti, and even European names like BMW, Mercedes, and Audi. It’s an ambitious leap for Hyundai, but one that was years in the making. As early as 2011, there’s already been talk within the company of launching a luxury sub-brand. It took longer than the Korean automaker intended it to, but now, the Genesis luxury brand has finally been given the green light.

Plans call for six new Genesis models to be launched by 2020. Each model is expected to be developed with an eye towards providing the highest standards of design, innovation, and performance, the three foundations of any luxury brand that’s worth its salt. The Genesis brand will also adopt a new alphanumeric naming structure that a lot of its future competitors already use. The letter ‘G’ will come as standard since it stands for “Genesis” and it will be combined by numbers like 90, 80, or 70 to identify a specific model.

As early as now, there’s already been a groundswell of movement within Hyundai to move forward with the launch of the Genesis brand. For instance, designers have already developed the sub-brand’s official badge, a wing-type emblem that’s inspired by the badge currently being used by the Genesis models.

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2016 Hyundai Genesis Tjin Edition

2016 Hyundai Genesis Tjin Edition

Hyundai’s SEMA display wouldn’t be complete without a heavily modified, high-horsepower Genesis Coupe. TJIN comes through on that front with a boosted, underground racing-inspired car that’s equally prepared to do battle with Mustangs and Camaros or modified front-wheel drive imports.

TJIN Edition RoadShow’s first Hyundai for SEMA has no problem being green, thanks to a supercharged V6 that produces 500-plus horsepower and an aggressively wild body kit. The drivetrain has been thoroughly upgraded, enabling the car to deliver on all of its considerable visual promises. The TJIN Edition Genesis Coupe made its official debut at the Hyundai press conference at SEMA. Like many of the concepts unveiled at the annual aftermarket show, the best part about this car is that many of the go-fast bits will be available from various suppliers for Genesis Coupe fans to mix and match into their own cars.

Updated 11/04/2015: Hyundai unveiled the Genesis Tjin Edition concept car at the 2015 SEMA Show.

Continue reading to learn more about the Hyundai Genesis Tjin Edition.

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2015 - 2016 Hyundai Genesis

2015 - 2016 Hyundai Genesis

As Hyundai found its way into a more premium market, it decided it would begin taking on more luxurious automakers. In doing so, it introduced the Hyundai Genesis – a model that was said to be aimed at the BMW 5 Series. For the 2015 model year, Hyundai introduced the second generation of its rear-wheel drive luxury vehicle boasting a redesigned exterior that rivals that of its German counterparts and an interior that is superior in terms of comfort and appearance. Highlights on the outside include a redesigned grille with an aggressive front fascia, a sculpted side profile, and a sporty rear end that makes you wonder why there is a Hyundai badge on the decklid. Inside, the car comes standard with heated, 12-way adjustable front seats, double-stitching for the leather upholstery, and the option for aluminum and matte-finished wood on the dash. Under the hood, things get even more impressive with a 311 horsepower V-6 or a surprising 5.0-liter V-8 with 420 horsepower.

It might seem odd to think about a Hyundai with more than 400 horsepower, but the brand made it a reality. The Genesis name has now become its own sub-brand under the Hyundai umbrella, but the Geneses sedan lives on through the 2016 model year, where a whole new offering of luxury vehicles will grace showrooms. Until then, the Genesis sedan and coupe are about the best Hyundai has to offer, but how does it compete against its rivals like the BMW 5 Series and the Mercedes E-Class? Well, read our full review of the Hyundai Genesis below to find out for yourself.

Continue reading to learn more about the 2015-2016 Hyundai Genesis.

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2015 Hyundai Genesis Coupe Solus By ARK Performance

2015 Hyundai Genesis Coupe Solus By ARK Performance

You might not have started thinking about this year’s SEMA show quite yet, but you can bet that the folks at ARK Performance have been. The tuner has taken a new car to the show every year for the past six years, and has now built a seventh for this year’s show. Last year’s car was the AR550 Genesis Sedan, a thoroughly reworked version of the Hyundai that produced a good deal more horsepower and sported a much more tuner-ish look. This year, ARK stuck with the Genesis nameplate but switched to the coupe version of the car. This also meant a switch from the 5.0-liter V-8 to the 3.8-liter V-6, thus enabling ARK to show off a different range of customization.

So far, we only have a rendering of what the car will look like once it’s officially unveiled at SEMA, but it’s much better than the sketches we sometimes get as previews. The detailed sketch makes it pretty clear what at least the outside will look like. We also got a good deal of tech specs, so the reveal won’t be too big of a surprise. ARK is working with Hyundai on this project, so the reveal will be part of Hyundai’s SEMA press conference.

Updated 11/04/2015: Hyundai unveiled the Genesis Coupe Solus By ARK Performance in Las Vegas at the 2015 SEMA Show.

Continue reading to learn more about the Hyundai Genesis Coupe Solus By ARK Performance.

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Hyundai Plans Larger SUV Based On Genesis Platform

Hyundai Plans Larger SUV Based On Genesis Platform

It appears Hyundai USA might have its sights set on a large SUV slotted above the popular Jeep Grand Cherokee in both size and price. The SUV would utilized the platform currently underpinning Hyundai’s full size sedan, the Genesis.

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Hyundai Plans Larger SUV Based On Genesis Platform

Hyundai Plans Larger SUV Based On Genesis Platform

It appears Hyundai USA might have its sights set on a large SUV slotted above the popular Jeep Grand Cherokee in both size and price. The SUV would utilized the platform currently underpinning Hyundai’s full size sedan, the Genesis.

The news comes from Hyundai Australia’s public relations general manager Bill Thomas telling motoring quotes of David Zuchowski, Hyundai USA’s CEO. “The American boss has been quoted as saying that they’re looking at an SUV,” Thomas said. “[Or] it might be just a planning thing, it might be studies into the possibilities of it…”

More specifically on the SUV itself, Thomas said the Genesis-based SUV would be “maybe a little bigger” than the Grand Cherokee, indicating it would likely include three-row seating. “It’s an interesting subject,” Thomas continued. “How do you take the Genesis brand – and move it and expand it? You can see that premium SUVs are doing very well.”

Thomas has a valid point. Hyundai does have room in its market for a full-sized SUV ranked as a luxury vehicle – perhaps even on par with the range-topping Equus. Surprisingly the Hyundai brand has done decently well at revamping its image form dismal commuter cars to high-quality sedans and crossovers. Adding a large SUV would only further these efforts.

However, Thomas isn’t completely sure the project will get the green light, but is sure Hyundai CEO Zuchowski will fight for the vehicle. “It would only take the CEO there to thump his fist on the boardroom table and demand a larger SUV – and it would happen,” motoring surmises from Thomas.

Hopefully these rumors hold true and Hyundai is preparing a Genesis-based large SUV that pushes the brand’s luxury image even further.

Continue reading for the full story.

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2013 2013 Hyundai Genesis Coupe Turbo RSPEC For Sale

2013 2013 Hyundai Genesis Coupe Turbo RSPEC For Sale

Relatively speaking, Hyundai hasn’t gotten a lot of love in the tuning community, with far more attention paid to products hailing from Japan rather than Korea. But sprinkled among the high-profile Toyotas, Hondas, and Subarus of sport compact culture, you can still find a few examples of Seoul’s finest. Take the above-featured Genesis Coupe: it’s got tons of tasteful exterior mods, enough in-car entertainment to satisfy the more discerning audiophiles out there, and even a little go to match the show. And now, it’s up for sale for just $32,000.

That might seem like a lot for a 3-year-old two-door, but considering the plethora of high-quality aftermarket parts, show-winning fit and finish, and 850 miles on the odometer, it starts to make sense.

The exterior has been upgraded with components that enhance the natural bodylines, rather than overruling them. In the corners, there are metal fender flares from TS Designs as created by Jon Sibal. There’s also an APR carbon-fiber splitter from APR, carbon-fiber side and rear lip kit from Seibon, custom headlights with V-LEDs, and an Atlantis Blue Metallic paint job by Auto Explosion.

Inside, you’ll find Recaro seats, Katzkin leather and suede upholstery, Takata race harnesses, and a custom harness car. BP Auto Sound did the stereo with Alpine components, including an INE-W927HD head unit, SPR-60C two-way speaker system, and two 10-inch subs. EFX was called upon for wiring.

Upping the performance specs is an AEM CAI and ARK exhaust. Brembo brakes, Whiteline sway bars, and an ARK strut bar. KW coilovers set the stance.

It’s an older car, but practically brand new in terms of mileage, and outfitted with quality parts. What a beautiful rig — a bargain at twice the price!

Continue reading to learn more about the Hyundai Genesis Coupe Turbo RSPEC.

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Hyundai Turns Nevada Desert Into World's Largest Etch A Sketch: Video

Hyundai Turns Nevada Desert Into World’s Largest Etch A Sketch: Video

If you’ve ever tried writing out a message on an Etch A Sketch, you know just how challenging a task this can be. Now, imagine replacing the grey material inside of the iconic red-framed toy with almost two square miles of desert, and instead of the two knobs there are 11 new Hyundai Genesis sedans. This is exactly what Hyundai did when Stephanie from Houston, TX wanted to send a message to her dad – who just happens to be working on the International Space Station.

To pull off this feat, Hyundai used computers to map out a message, and the cars – with studded tires – to carve the words into Delmar Dry Lake bed in southern Nevada. The end result was so precise that it actually resembled the girl’s handwriting.

And proving as a worthy witness to dispel skeptics, the message made it into the Guinness World Record record book for being the "largest tire track image," measuring 5.55 square kilometers (or about 2.15 square miles). Even better, Stephanie’s dad was able to see and photograph the message from outer space!

The video, titled “A Message to Space,” is equal parts amazing and heartwarming, showing how the message was created as well as the final product, but if you want a more in-depth look at how the stunt was pulled off, check out the behind-the-scenes video here.

Continue reading to learn more about the 2015 Hyundai Genesis.

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Next Hyundai Genesis Coupe Will Deliver More Than 400 HP

Next Hyundai Genesis Coupe Will Deliver More Than 400 HP

Rumors of the next-generation Hyundai Genesis Coupe receiving a 400+ horsepower engine have been floating around for quite a few months now, but the Koreans have yet to confirm such awesomeness. That much power may come from the company’s new twin-turbo, 3.3-liter V-6, which according to Hyundai, could match the V-8’s 420-horsepower rating, but a new report claims the coupe could receive a lot more power than that, thanks to the company’s N Performance division.

According to The Korean Car Blog, quoting unnamed sources inside Hyundai, the turbocharged V-6 will crank out around 480 horses. If this turns out to be true, the range-topping Genesis Coupe will outgun most of its premium competitors in terms of horsepower, including the BMW M4 (425 horses) and the Audi RS5 (450 horses). The C63 Coupe S will be the only German to deliver more oomph at 503 horsepower. And needless to say, the 2015 Ford Mustang GT will be no match at 435 horses.

Could this be real? Well, I would grab a salt shaker under normal circumstances, but the mention of Hyundai’s N Performance division makes this story a bit more credible. It’s already known that the Koreans want to move up the premium ladder with the next Genesis Coupe, and a more powerful engine would make a lot of sense. Nowadays, premium isn’t just about creature comforts, but performance as well. So here’s to hoping!

Continue reading to learn more about the next Hyundai Genesis Coupe.

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Next-Gen Hyundai Genesis Coupe may get a Twin-Turbo V-6

Next-Gen Hyundai Genesis Coupe may get a Twin-Turbo V-6

The next-generation Hyundai Genesis Coupe remains a bit of a mystery to date, but there have been plenty of rumors swirling around. One such rumor is a next-generation 3.3-liter engine with a pair of turbochargers strapped to it. Until now, this has remained unconfirmed, but a new report from The Korean Car Blog claims that it has proof of the engine’s existence.

The site received images from Blood Type Racing, which happened to be at the Chicago Auto Show displaying its own Genesis Coupe BTR Edition, and it was privy to the new 3.3-liter engine and its data. There is no mention of how Blood Type Racing got this information and how this engine went unseen at the Chicago Auto Show, but we’ll entertain the idea.

According to the data provided, this 3.3-liter V-6 produces a respectable 365 horsepower, but its 379 pound-feet of torque is what’s really astounding. That gives the new 3.3-liter twin-turbo engine 27 more ponies than the current 3.8-liter and an extra 84 pound-feet of torque. This makes me – and the Korean Car Blog – wonder what Hyundai will do with the 3.8-liter engine now. Will it become the base engine or will Hyundai position the 3.3-liter twin-turbo as the base engine and add the Tau V-8 as an option?

Continue reading to learn more about what the next-generation Genesis may have in store.

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Spy Shots: 2016 Hyundai Genesis Coupe Playing In The Snow

Spy Shots: 2016 Hyundai Genesis Coupe Playing In The Snow

Our spy photographers snapped a few photos of a second-generation 2016 Hyundai Genesis Coupe test mule wearing first-generation Genesis Coupe bodywork while undergoing some cold weather testing in Sweden, and early indications are that it could be an absolute beast. According to our sources, that bulged hood is hiding Hyundai’s 5.0-liter Tau V-8. The same engine produces 450 horsepower in the current Genesis sedan, but we can safely predict a bump in power for the new car.

The extra power and additional weight have necessitated some changes to chassis dimensions. Compared to the old car, the wheelbase has been lengthened and the wheels pushed further toward the corners, to both improve stability and provide more interior space.

Hyundai’s HTRAC all-wheel-drive system could be another option, one that would set it apart from it rivals. With the addition of a V-8 to the lineup, Hyundai has its sights set on the Ford Mustang GT and Chevrolet Camaro V-8. The existing 3.8-liter, 348-horsepower V-6 engine will stay in the lineup as an entry-level option, and the 2.0-liter turbo will probably be dropped. Transmission options will still include Hyundai’s eight-speed automatic and a six-speed manual.

Personally, I never thought the Genesis Coupe’s styling did any favors for an otherwise excellent car, so I’m looking forward to a revamp. The recently redesigned Genesis sedan is a fine-looking automobile, so hopefully a few of its genes will make it to the two-door.

Click past the jump to read more about the 2016 Hyundai Genesis Coupe.

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2015 Hyundai Genesis Steel Phoenix by Toca Marketing Group

2015 Hyundai Genesis Steel Phoenix by Toca Marketing Group

Toca Marketing Group isn’t a big name in the aftermarket scene, but all that could change at the 2014 SEMA Auto Show when the Chicago-based customization company introduces the Hyundai Genesis Steel Phoenix. If we can award prizes based on aftermarket names, ‘Steel Phoenix’ is about as good as it gets. But the name isn’t the only thing outwardly spectacular about this program. Far more important are the goodies Toca Marketing added to the Genesis Sedan, turning it into a 600-horsepower monster with sinister intentions.

Toca Marketing put great emphasis in meticulously modifying every nook and cranny of this Genesis, allowing it to go head-to-head with some of the finest German super-sedans in the world. High expectations, for sure, but once you see what Toca did to the Genesis, you might find yourself wondering if it can even cross over and compete with some of Italy’s finest.

Give the Genesis Steel Phoenix your full attention because it deserves it and so much more. The comprehensive upgrades on the body, cabin, and engine give it the kind of credibility you only get with some of the best product offerings at SEMA.

Click past the jump to read more about the Hyundai Genesis Steel Phoenix By Toca Marketing Group.

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2015 Hyundai Genesis AR550 By ARK Performance

2015 Hyundai Genesis AR550 By ARK Performance

Every day we inch closer to the SEMA Auto Show we see more tuning companies coming out of the woodwork to present their SEMA-bound vehicles. Hyundai has been a staple at SEMA over the past few years, and this year, the Korean automaker is coming back with a couple of tie-ins with some aftermarket companies, including ARK Performance.

The two companies have collaborated to present the Genesis AR550, a comprehensive aftermarket program for the Hyundai Genesis. The kit covers the gamut of modifications that includes exterior and interior enhancements, performance upgrades, and suspension improvements. All together, the program turns the Genesis into a bonafide sports sedan.

The looks are standard affair for any SEMA machine. The body kit is outrageous and dynamic, creating a love-it or hate-it visual presence. If nothing else, ARK Performance has made sure that this sedan will stand out in a crowd.

Click past the jump to read more about the Hyundai Genesis AR550 By ARK Performance.

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2015 Hyundai Genesis Coupe By Blood Type Racing

2015 Hyundai Genesis Coupe By Blood Type Racing

We’re steadily approaching November and everyone in the auto industry is preparing for the Specialty Equipment Market Association show; you know it as SEMA, the world’s biggest aftermarket auto show We’re getting really close and that means automakers and tuning companies are slowly beginning to unveil their SEMA-bound creations. One such tuning specialist is Blood Type Racing Inc., a Chicago-based builder that has just unveiled its new program for the Hyundai Genesis Coupe.

Blood Type Racing, like every other tuning firm headed to SEMA, didn’t pull any punches with this Genesis Coupe. It’s about as comprehensive as it gets, complete with exterior and interior modifications, to go with engine enhancements and suspension changes. This modification setup is the type that can really transform a car like the Genesis from an everyday sports coupe into a filthy juggernaut,ready to take all comers on the road or drag strip.

It’s so insanely modded that its hard to recognize the Genesis Coupe underneath that body kit. If anything, it’s the perfect example of what a SEMA-prepared sports car should be. After all, the auto show doesn’t take too kindly to timid programs. The more flamboyant the better.

Blood Type Racing’s Genesis program certainly fits that bill.

Click past the jump to read more about the Hyundai Genesis Coupe By Blood Type Racing.

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Video: "The Genesis" Short Film

Video: "The Genesis" Short Film

Hyundai is taking a big-screen blockbuster approach in its next advertisement for the all-new 2015 Genesis sedan. The short, nine-minute film takes an unusual approach to vehicle advertising in making the story more about the people within the storyline, while the Genesis plays a less major role.

The luxury sedan still gets its moments in the spotlight in several scenes, including the use of its proximity key and automatic truck release, along with some intense driving scenes.

The short film is directed and produced by a new generation of filmmakers, the 20-something millennials who embrace new technologies and ways of doing the impossible through computer animation. Though the graphics get a little cheesy at times, the overall film showcases the Genesis pretty well. It’s reminiscent of what BMW did more than a decade ago with its short series of films showcasing several of its vehicles.

Hyundai’s theatrical plot circles around a man and his sick wife and a mysterious doctor who is running some unorthodox testing. As it turns out, the husband must use his 2015 Hyundai Genesis to save the girl and defeat the evildoers without being taken out first.

Turns out the Genesis makes a pretty good get-away car.

Click past the jump to watch the short film and a behind-the-scenes look at "The Genesis" short film

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2016 Hyundai Genesis Coupe

2016 Hyundai Genesis Coupe

These days, Hyundai is one of the top brands. With several very good — some excellent — cars, Hyundai is now a legitimate competitor with the big boys. A major contribution to the brand’s recent success has been the Genesis sedan and coupe, introduced in 2009 and 2010, respectively. While they share the same name, both cars are vastly different. The sedan is a large, rear-drive luxury model meant to take on the best mid-level offerings from Lexus, BMW and Mercedes-Benz, while the coupe, also rear-drive, is smaller and vastly sportier, intended to sway buyers away from the Mustang, Camaro, and Nissan 370Z.

Hyundai has updated the Genesis coupe recently, and now the 2.0T produces an impressive 274 horsepower, while the big-daddy 3.8-liter, V-6 version now puts out a whopping 348 ponies. Both a six-speed manual and Hyundai’s in-house eight-speed automatic transmission are available in both models.

However, according to Autoblog, the 2.0T version will be dropped for the 2015 model year. Apparently, Hyundai wants to convey a premium image, and feels the V-6 version is the only one that will cut it. I tend to disagree, as small, turbocharged (read: efficient) motors are the latest fad these days.

While the updated design for 2013, featuring upgraded power ratings and styling updates was definitely noteworthy, expect a full redesign for the 2016 model year, with V-8 power from the company’s proven TAU V-8 engine.

Click past the jump to read more about the 2016 Hyundai Genesis Coupe.

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Video: Hyundai Presents The Empty Car Convoy

Video: Hyundai Presents The Empty Car Convoy

Sometimes when you set out to prove something, the proof often times just isn’t enough for some folks. Naysayers and slanderers just eat your lunch. So it seems Hyundai has taken the extra step – or six in this case – to ensure the car-conscious public is well aware of the 2015 Genesis’ latest convenience safety features.

So to demonstrate the Genesis’ Advanced Smart Cruise Control and Lane Keeping Assist system, Hyundai hired stunt driver Buddy Joe to lead the pack of driverless, yes driverless, Genesis sedans around an oval loop then subject them to a rather sudden stop. But executing the driverless car situation was a little more involved than one might think.

Lined up one after another, the drivers of all six Genesis sedan turned on both the smart cruise control and the lane keeping function before proceeding to exit the vehicle. Yep, the stunt drivers make use of the Genesis’ generous panoramic sunroof by climbing through it, only to jump to a moving semi truck pulled along side.

Without spoiling all the video’s fun, I can say it’s a pretty impressive stunt that seems hard to fake. The cars all followed each other perfectly (though seemingly at slow speeds) until the semi truck slammed on its brakes. Driverless, each car came to a complete stop without nary an issue. Nicely done, Hyundai. I’m impressed.

Click past the jump for a glimpse behind the scenes of Hyundai’s stunt.

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Hyundai Genesis Coupe 2.0T Dropped for 2015

Hyundai Genesis Coupe 2.0T Dropped for 2015

If you’re planning on buying a Hyundai Genesis Coupe with a 2.0-liter, turbocharged, four-cylinder engine, you’d better act fast and place an order over the next few months, as the South Korean automaker is dropping the turbocharged unit for the 2015 model year. Once the decision comes into force, Hyundai will only offer the coupe with the 3.8-liter V-6 that delivers 344 horsepower and 292 pound-feet of torque in its regular trim. The four-pot model that’s getting axed benefits from 260 horsepower and 260 pound-feet of torque.

Speaking to Automotive News, company spokesman Derek Joyce said the resolution is part of Hyundai’s plan to reposition the two-door as a more premium sports coupe that would go against V-6-powered Ford Mustangs and Chevrolet Camaros. The shift will also bring reconfigured packaging options that will lower the V-6’s price closer to the current entry-level sticker. Now retailing from $30,245, the V-6 Genesis Coupe is $3,000 more expensive than the base four-pot version.

The current V-6 model is available in two guises. The regular version comes with 344 ponies and 292 pound-feet of torque, while the premium variant is motivated by 348 horsepower and 295 pound-feet of torque. Transmission choices include a standard six-speed manual and an optional eight-speed automatic.

Click past the jump to read more about he Hyundai Genesis Coupe.

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Video: 2015 Hyundai Genesis - Blind Test Drives

Video: 2015 Hyundai Genesis - Blind Test Drives

Hyundai has put in the work to turn the 2015 Genesis sedan into a bonafide contender in the four-door luxury segment normally dominated by the likes of the BMW 5 Series and the Mercedes E Class. But the Genesis is knocking loudly on that door and with all the new safety technology added into the 2015 model.

To prove that its new four-door luxury sedan has all the tools to give BMW and Mercedes something to worry about, Hyundai decided to showcase the 2015 Genesis’ newest safety features in some pretty hairy safety stunts. Hyundai driver Rhys Millen was given the task of driving a Genesis with completely blacked-out windows, which meant that one he was inside the car, his senses of the outside world becomes pretty much eliminated. Millen’s only saving grace was the Genesis’ new safety features.

It’s hard to be impressed whenever an automaker performs a stunt claiming this and that, all while operating under the caveat that said stunts were organized and prepared for. But in this case, we can’t help but admire how Hyundai built up the Genesis’ safety credibility by having Millen drive the car.

Performing stunts without the benefit of seeing anything took a lot of guts, but Millen, who’s no stranger to driving for Hyundai, showed exactly why the 2015 Hyundai Genesis is one luxury car that customers should be very interested in.

Check out the two other videos after the jump.

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TopSpeed Podcast Episode 009 - "A Whole Lotta Hyundai"

TopSpeed Podcast Episode 009 - "A Whole Lotta Hyundai"

Happy Thursday, friends. We know it can be a slightly somber day for many of the F1 fans out there, but we are here to make your day a little better. It is time for the TopSpeed Podcast.

Not only do we have the return of Mark to our podcast shenanigans, but we have video (after the jump) up and ready to post at the same time as audio. Yay us!

This week’s show returns to our traditional format with the Weekly wheels coming first. I talk about a Buick LaCrosse, Mark discusses the Dodge Durango and Justin tries to mercilessly bash the Acura TL.

Since Mark just got back form the drive of the all-new 2015 Hyundai Genesis we spend a good chunk of time discussing this new luxury performance machine. Afterwards we hit some more traditional news stories that include the first reviews and videos of the Ferrari LaFerrari, upgrades coming to the 2015 Chevrolet SS and the revival of Fisker.

We had a pretty solid Q/A segment that includes stories of our past hooliganisms. how we would love to destroy cars, and we had a question about my GT-R drive.

We finish the show with Own, Drive, Burn and a trio of Batmobiles.

We hope everyone enjoys the show, and as always please send us any comments, questions or Own, Drive, Burn suggestions you have. You can reach us by email at Podcast@TopSpeed.com, you can find us on Twitter @TopSpeedPodcast, or you can just sound off in the comments below.

Don’t forget, we are also now on iTunes.

Happy Thursday everyone. See you next week for EPISODE 010!

Weekly Wheels: Buick LaCrosse, Acura TL, Dodge Durango
Hosts: Christian Moe, Justin Cupler, Mark McNabb

See the video Podcast after the jump.

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2015 Hyundai Genesis - Driven

2015 Hyundai Genesis - Driven

Under the shadow of BMW’s Spartanburg manufacturing plant nestled in the rolling hills of South Carolina, I found myself ripping through corners of back county highways in the new 2015 Hyundai Genesis. And though the plant only produces BMW’s popular SUVs and crossovers, the Genesis’ intent to conquer giants became blatantly obvious the farther I traveled through the sweeping hills.

The roads along my path were littered with hairpin turns and switchbacks followed by long straights with varying pavement conditions. Besides the few locals traversing the trail and that one tractor creeping along behind a blind curve, the road was nearly mine. The Genesis’ new, more rigid chassis and upgraded suspension system with a driver-selectable Sport Mode rode tight with a very balanced feel that inspired confidence.

The steering in my RWD tester felt light yet properly weighted while its variable ratio kept my inputs in check. With the car weighing in at 4,138 pounds, I was amazed at how well the Hankook tires griped the road without howling complaints. Only under mid-corner power was I able to induce noticeable understeer. I’m no Mario Andretti, but I was giving it the beans. The Genesis just tracked like it was on rails with almost no body roll.

Click past the jump for the full report on the new 2015 Hyundai Genesis

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2014 Hyundai Genesis Coupe

2014 Hyundai Genesis Coupe

Hyundai already revealed the new-generation Genesis sedan, but it looks like the coupe version will remain the same for at least another year. For 2014, the Genesis Coupe received only minor updates, with the biggest one being an improved six-speed manual with carbon-coated synchronizer rings, new exterior colors and some new duds on the inside.

For the exterior, Hyundai focused on adding more standard features, like heated mirrors and fog lights, and five new colors. Updates on the interior include a new cloth interior scheme, an improved navigation system, enhanced seat bolsters on R-Spec variants and Blue Link telematics with Assurance Connected Care.

As with the previous model year, the 2014 Genesis Coupe will be offered with a choice of two engines: a base 2.0-liter four-cylinder and a more powerful 3.8-liter V-6. They can be combined with an improved six-speed manual or an eight-speed automatic gearbox.

Prices for the 2014 Hyundai Genesis Coupe start from $26,350.

Click past the jump to read more about the 2014 Hyundai Genesis Coupe.

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Super Bowl XLVIII Ads: Hyundai Reveals its Commercials for the Big Game

Super Bowl XLVIII Ads: Hyundai Reveals its Commercials for the Big Game

Most of you know Johnny Galecki, especially for his great part in the CBS hit show "The Big Bang Theory," but few of you know that Galecki has a great passion for Super Bowl ads: "the commercials during the game are always the highlight for me."

This year he will not only watching the commercials on TV, but he will also star in Hyundai’s ad called "Nice." It shows Galecki driving a brand-new 2014 Elantra when an attractive young woman pulls up next to him in the exact same Elantra. Like every other man, Galecki sees an opportunity in this encounter and complements the lady for the "nice ride." When the light turns green and then a crazy car chase takes place, with plenty of explosions and even a little air time.

The second spot, which is called "Dad’s Sixth Sense," features Hyundai’s all-new Genesis and shows how its automatic emergency braking can relieve the stress of being a day and raising a son.

One more video after the jump.

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Hyundai Working on a Performance Version Of The V-8 Genesis

The new-generation Hyundai Genesis was unveiled earlier this month at the 2014 Detroit Auto Show, and it came with a few surprises, including an updated look, a new platform and the availability of an advanced HTRAC AWD system. What’s strange is that this new system will only be offered with the 3.8-liter V-6 version, not in the more powerful V-8 version.

At a first glance, this may seem like a strange move, but in a recent interview with Autoguide, Hyundai’s spokesman Miles Johnson revealed that this move was made because Hyundai is considering a performance-focused Genesis that will feature the Tau 5.0-liter V-8 and the HTRAC all-wheel-drive system. This performance model is still being discussed and is not yet given the green light, but if it gets the "go," it should arrive a few months after the base version.

Hyundai’s spokesman did not reveal if this new model will be offered with more power than the standard V-8, but he did confirm there will be improvements to the chassis and lateral grip.

Click past the jump to read more about the 2015 Hyundai Genesis.

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Video: Hyundai Previews Four of its SEMA-Bound Concepts

Video: Hyundai Previews Four of its SEMA-Bound Concepts

So far, Hyundai will come to the 2013 SEMA Show with five vehicles (that we know of): Veloster Turbo by Fox Marketing, Night Racer Concept by EGR Group, Genesis Coupe by Bisimoto Engineering, Genesis Coupe Atlantis Blue and Genesis Coupe Legato Concept by ARK Performance. Until we get to actually see them in the flesh next week, Hyundai decided to release a teaser video that previews four of them, including a few Genesis and Veloster models.

The four cars were developed by four auto enthusiasts: Bisi Ezerioha, Lerry Liu, John Pangilinan, Brendan McGrath whom are now explaining the idea that lead them to designing their cars.

Check out the video to see how the four concepts came together and how the tuners improved the performance figures of each one. Make sure you’re online next week to learn full detain on each one.

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Hyundai To Launch Performance Sub-Brand

At this point, the Hyundai Genesis Coupe is the closest thing to a sports car Hyundai has in its lineup. But all that could change soon after Michel Nandan, Hyundai’s team principal for its WRC team, recently told Drive that Hyundai will be launching a performance sub-brand soon.

The company appears to be using its return to the World Rally Championship as the stepping stone to promote the new performance sub-brand with the initial focus set for the European market where the rally series holds almost all of its races.

The launch isn’t expected to come anytime soon, though. Plans call for the company to launch the brand sometime in the next year with the initial offering expected to be a performance version of the i20 subcompact. We’re not exactly sure how that’s going to translate but if it can be anywhere close to what a car like the Chevrolet Sonic RS is offering, then you can look at the performance i20 having a real shot to be a successful introduction model for Hyundai’s still-unnamed performance sub-brand.

We can also at least expect more performance-oriented versions of the Veloster and the Genesis Coupe with the possibility of all-new models being part of the lineup. Whatever the case may be, Hyundai is dead serious about launching this performance sub-brand and if we’re looking for indication as to what we can expect, we’ll have to see its WRC performance next season.

Click past the jump to read about the Hyundai i20 WRC Race Car

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2013 Hyundai Genesis Coupe Atlantis Blue

2013 Hyundai Genesis Coupe Atlantis Blue

Have you forgotten what huge news it is for Hyundai to offer a rear-drive performance coupe? You are not alone.

Despite all the right ingredients on paper, the Genesis R-Spec is failing to gain the critical praise enjoyed by the Nissan 370Z. Or, sadly, the sales anywhere near the Mustang in its last year before a ground-up overhaul.

A new announcement from Hyundai for the 2013 SEMA aims to put some fire under the Coupe’s hood.

After the Legato Concept by ARK Performance, the Veloster Night Racer Concept prepared by EGR Group and the Genesis Coupe developed in cooperation by Bisimoto Engineering, Hyundai will also come with a blue beauty developed in cooperation with John Pangilinan.

Updated 11/06/2013: John Pangilinan unveiled the Genesis Coupe Atlantis Blue concept today at the 2013 SEMA Show, and this was the perfect opportunity for us to add a new set of images and a new video. Enjoy!

Click past the jump to read more about the Hyundai Genesis Coupe Atlantis Blue.

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2013 Hyundai Genesis Coupe Legato Concept by ARK Performance

2013 Hyundai Genesis Coupe Legato Concept by ARK Performance

Hyundai came at the 2013 SEMA show with quite an impressive lineup of concepts developed in cooperation with the best tuners out there. Along with the Veloster Night Racer Concept prepared by EGR Group and a Genesis Coupe developed in cooperation by Bisimoto Engineering, Hyundai also unveiled a new Genesis Coupe Legato Concept with help from ARK Performance.

The new concept was named after the Italian term "Legato" that means "tied together," an indication of the three things to be offered in the new Genesis: design, performance and interior ambiance.

Most of the work on the new concept took place under the hood. This is where ARK boosted the 3.8-liter, V-6 engine to 4.0-liters, thanks to Brian Crower 4.0 Stroker Kit that includes new JE pistons, a 4340 crankshaft, connecting rods and an ARK oil cooler. Following that, Ark then installed an in-house intake kit and a lightweight pulley system.

As a result of this high-end tuning, Ark took the engine from its standard 348 horsepower and 295 pound-feet of torque, and pushed it to a total of 400 horsepower and 425 pound-feet of torque. Though Hyundai didn’t reveal any performance number, we estimate this Genesis to hit 60 mph in about 4.8 seconds — down from the stock low-five-second range.

Updated 11/06/2013: ARK Performance unveiled today its new Legato Concept at the 2013 SEMA Show. With this occasion it unveiled a new set of images and a new video, so, enjoy!

Click past the jump to read more about the Hyundai Genesis Coupe Legato Concept by ARK Performance.

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2014 Hyundai Genesis Coupe by Bisimoto Engineering

2014 Hyundai Genesis Coupe by Bisimoto Engineering

Remember the days when Hyundai was the laughing stock of the automotive world? Remember back when it started producing relatively cool cars? Remember when Hyundai rolled into SEMA with a 1,000-horsepower Genesis Coupe? Oh, that’s right; that just happened!

The 2013 SEMA Show opened its doors yesterday and Hyundai came with five customized models, with the star being based on the Genesis Coupes.

Developed in cooperation with Bisimoto Engineering, this model is based on a Genesis Coupe 3.8 R-Spec, and it will deliver a whopping 1,000 horsepower — that’s more than twelve 1990 Hyundai Excels.

In order to deliver the extra power — about a 652-horsepower bump over the stock model — Bisimoto equipped the Genesis with new connecting rods, updated injectors, new pistons, turbo power and intercoolers.

Updated 11/06/2013: The new Hyundai Genesis Coupe by Bisimoto Engineering made its debut today at the 2013 SEMA Show. This was the perfect opportunity to add a new set of images and two video of the 1,000-horsepower sports coupe. Enjoy!

Click past the jump to read more about the Hyundai Genesis Coupe by Bisimoto Engineering.

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Hyundai HCD-14 Genesis Concept to be Displayed at Pebble Beach Concours

Hyundai unveiled the HCD-14 Genesis Concept at the 2013 Detroit Auto Show and now plans to show it one more time at this weekend’s Pebble Beach Concours d’Elegance. The concept will be displayed on the Concept Lawn, which brings into focus some of the most innovative concepts of the moment and presents "future automobile development in the context of its gloried past."

Each year only 20 concepts are accepted for displayed on the Pebble Beach Concept Lawn, so having your vehicle presented there is a huge privilege. Before being accepted onto the lawn, each concept needs to pass rigorous Concours criteria for its overall design propriety and technological significance. Alongside the concept, the automaker needs to bring to the lawn the lead concept designers who will have to talk about the concept and to present their vision of the future automobile’s unlimited potential.

"The HCD-14 speaks powerfully in terms of both premium design trends and advanced driving technologies, making it a perfect fit for the Concept Lawn venue. We’re looking forward to hearing opinions from some of the world’s leading automotive enthusiasts on this ground-breaking concept from Hyundai."

Click past the jump to read more about the Hyundai HCD-14 Genesis Concept.

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Video: Hyundai's Pikes Peak Preview Continues With Parts 3 and 4

Video: Hyundai’s Pikes Peak Preview Continues With Parts 3 and 4

You’ll have to excuse Hyundai for being a little pumped up about its return to the Pikes Peak International Hill Climb this year. After all, it was responsible for the record 9:46.164 lap time record, which it set last year with Rhys Millen.

In preparation for its return to the scene of its conquest, the Korean automaker is in the middle of a 12-part video series that tackles how the company is planning to have a successful encore.

In Parts 3 and 4 of the web series, Rhys Millen discusses the kind of power upgrade and the modified frame and body that will come with the new Genesis Coupe it plans to run up the mountain later this month.

To say that there’s pressure in the Hyundai camp to deliver a more successful run is a pretty big understatement. That’s why the company is sparing no expense to ensure that nobody will be disappointed once the heavily-modified Pikes Peak Genesis Coupe makes its run.

Click past the jump to watch Part 4 of the series

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Video: Hyundai Teases Preparations for Pikes Peak Run

Video: Hyundai Teases Preparations for Pikes Peak Run

Hyundai’s record-setting performance with Rhys Millen at the Pikes Peak International Hill Climb last year was met with widespread praise from all corners of the industry.

The record time of 9:46.164 was blistering to say the least and gave the Korean automaker something to shoot for when it returns to Pikes Peak later this year.

In preparation for its Pikes Peak run, Hyundai has released a pair of videos on how it plans to have a successful encore to its 2012 performance. The early discussions call for dropping the weight of its racer by about 1,000 pounds, using titanium and carbon fiber. On top of that, Hyundai is preparing a modified version of its Genesis Coupe V-6 engine; one that will produce 900 horsepower.

With the tremendous success it had last year, a lot is riding on Hyundai to have a successful encore. Whether or not it does remains to be seen, but what we do know is that Pikes Peak is scheduled for June 30, 2013 and whatever questions we might have now will be answered then.

Click past the jump to watch Rhys Millen’s record-setting lap from last year’s hill climb

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Spy Shots: 2014 Hyundai Genesis Reveals its Interior

It looks like today it’s been a pretty busy day at Nürburgring, as there are spy shots aplenty coming down the pipe. Even Hyundai took the next-generation Genesis out for some testing at the ’Ring and our spy photographers were able to catch its interior for the first time.

Also, the prototype caught testing was wearing lighter camouflage on the exterior, so we were able to see more of the new body, especially at the front and rear. As previously suggested, the second-generation Genesis will adopt a new exterior design language, with a grille similar to the one found in the new Genesis Coupe, new headlamps, a new bonnet and new bumpers.

The interior also looks updated, which helps Hyundai keep it fresh and in line with all of its top competitors.

You can expect the new-generation Hyundai Genesis to be unveiled by the end of 2013.

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Spy Shots: 2014 Hyundai Genesis Caught Winter Testing

Even though the Hyundai Genesis was just refreshed for the 2012 model year, the company is already developing the next-generation.

While the first spy shots let us see the new Genesis out for some testing on European streets, this time the car was caught testing on an ice track in Northern Sweden.

The new-generation Genesis is codenamed "DH" and will be built on an updated version of the current rear-wheel-drive chassis. Thanks to a revised suspension, the Genesis will deliver a sportier drive, and for the first time, Hyundai will offer the Genesis with a four-wheel-drive system.

On the exterior, the 2014 Genesis received styling cues that will provide the sedan with a more dramatic look. Up front, you can see full-LED headlights; a wide, hexagonal grille opening, featuring horizontal grille bars; plus LED day driving lights framing the headlights.

Under the hood, the Genesis will include with an updated version of the current 3.8-liter V-6 and 5.0-liter V-8 engines. At launch, the two engines will be offered with an eight-speed transmission and a 10-speed transmission will also be in the works for a later model year.

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Super Bowl Ad: Hyundai Ad Bombing the Super Bowl with Five Commercials

Super Bowl Ad: Hyundai Ad Bombing the Super Bowl with Five Commercials

Hyundai’s "Don’t Tell" commercial, one that will have prominent air time during the Super Bowl, has actually been playing in the air for a number of weeks now.

Despite being a full-blow 30-second ad (it’s actually 32 seconds), the "Don’t Tell" commercial is still being characterized as a preview commercial for Hyundai’s total Super Bowl platter, which will include four more commercials.

In addition to "Don’t Tell", which by the way left us with nothing more than a slight chuckle, the Korean automaker is also planning to play "Epic PlayDate,” "Team,” "Stuck,” and "Excited.” These all sound cool enough, but we all know that sounding cool and actually being cool are two completely different things when it comes to Super Bowl ads.

We’ll hold our final judgment once we see all five ads run during the Big Game.

Click past the jump to see two more of the four remaining Super Bowl commercials.

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Hyundai CEO Outlines the Next-Generation Genesis

Everyone believed that the new HCD-14 Genesis Concept that was unveiled at the 2013 Detroit Auto Show previews the next-generation Genesis, but Hyundai America CEO, John Krafcik, announced this is not the case. Instead, the new concept might feature design elements - like its sweeping roof line - that could be used in a new four-door coupe

Krafcik also confirmed that the next- generation Hyundai Genesis will be unveiled sometime next year. It will feature a far more traditional and feel much more "German," and, for the first time, will be offered with an all-wheel drive system.

As for the Coupe version, he confirmed that it could get either a turbo V-6 or a V-8 engine. It’s true that the current Genesis coupe won’t fit a V-8 in its engine bay, but changes will be made so that the next Genesis Coupe can accommodate larger engines. Either way, it looks like we’re in for a power hike in the Genesis Coupe.

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2013 Hyundai HCD-14 Genesis Concept

2013 Hyundai HCD-14 Genesis Concept

Hyundai Genesis and Equus are two models that have significantly increased sales numbera for the Korean company. However, in order to keep this trend, the company needs to update them periodically on both design and powertrain. With this in mind, Hyundai has unveiled the HCD-14 Genesis - a concept car that preview’s design direction for future premium vehicles - at the 2013 Detroit Auto Show.

The most obvious updates on the new design language are the deep vertical grille, the new headlamps, the rear-hinged rear doors – a pretty sweet feature for a four-door coupe - and those large-diameter wheels.

Under the hood the HCD-14 concept combines a 5.0-liter Tau V-8 direct-injection engine with an eight-speed automatic gearbox. The concept also features an "ultra-rigid" chassis with high-tensile-strength steel in strategic areas that help improve the driving experience.

Updated 01/15/2013: This review has been updated with the official details, images and specs. Hit the jump to read more about the Hyundai HCD-14 Genesis Concept.

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2013 Hyundai Genesis Coupe GT Race Car by Austech Motorsport

2013 Hyundai Genesis Coupe GT Race Car by Austech Motorsport

Australian racing company Austech Motorsport has spent a large part of its time developing a GT race car based on the Hyundai Genesis Coupe. The team has actually been around for quite some time now and its objective has always been to provide privateers with an affordable race car that can be homologated to take part in different racing series with minimal work.

According to Austech’s website, the Genesis Coupe racer has yet to be homologated for racing use in GTE, GT3, and Grand Am classes, but Austech made it clear that the car can be raced in a number of international racing series, as well as endurance events, like the 24 Hours of Nürburgring.

Austech designed the Genesis Coupe GT Race Car with an emphasis placed on strength and serviceability of its components, allowing engineers to be able to work on the car with minimal hassle. That being said, there’s some acknowledgement due for a company that takes the time to develop a car specifically for racing use.

This Genesis Coupe carries a 5.0-liter V-8 engine and can produce anywhere between 470 to 520 horsepower, depending on the category restrictions for each racing series. Torque peaks out at 368 pound-feet. Austech also fitted the Genesis Coupe with a 100-liter (26.4-gallon) fuel tank capacity and a sequential shifting gearbox.

The Genesis Coupe race car looks the part of an affordable entry to a racing series, and according to Austech, will be available to race beginning in the 2013 season with a price of €280,000 ($370,860 at the current exchange rates).

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Video: Rhys Millen's RMR Hyundai Genesis Coupe Goes On Time Attack In Brazil

Video: Rhys Millen’s RMR Hyundai Genesis Coupe Goes On Time Attack In Brazil

The shocking Rhys Millen-Hyundai North America divorce caught a lot of people by surprise, especially since the partnership has brought tremendous success and acclaim for both parties. But apparently, Hyundai decided to end all of its “North American motorsport programs”, including that with Rhys Millen.

All that though can be discussed for another time because we’re here to show you a pretty intense video featuring Millen and his fabulous RMR Hyundai Genesis Coupe in Brazil. Consider it a way for us to cope with the impending split because the video has been around for a while. Regardless if this happened two years ago, time can’t quantify the difficulty and subsequent awesomeness shown by Millen and his RMR Hyundai Genesis Coupe when they went on a time-attack run on the side of the Serra Do Rio Do Rastro in Santa Catarina, Brazil.

Just looking at the course already made us interested to see how one of the best drifters in the world can tackle this, especially when it’s under time duress. But as the video shows, Millen did what he always seems to do best: blow people away with some of the most insane drifts you’ll find anywhere.

So without further ado, hit play and enjoy this four-minute drifting show from one of the best to ever do it.

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Spy shots: 2014 Hyundai Genesis Caught Testing for the First Time

First details on a second generation Hyundai Genesis surfaced at the beginning of the year, but since then nothing else was reported. At least not until today when our spy photographers caught the 2014 Genesis testing for the first time somewhere on the streets of Europe. The prototype caught testing is heavily camouflaged, but we can still see that things with the next Genesis are looking pretty awesome.

The model — codenamed "DH" — will be built on an updated version of the current rear-wheel-drive chassis minus a few hundred pounds. Hyundai will also add a revised suspension for a sportier drive. Under the hood, we will see updated versions of the 3.8-liter V-6 and 5.0-liter V-8 engines combined with an 8-speed transmission. Hyundai is also preparing a 10-speed transmission for a later model year.

On the exterior the next Genesis will look a little bit more dramatic than the current Genesis sedan. Up front we will see a wide, hexagonal grille opening, featuring horizontal grille bars. The headlamps will also be redesigned and they will offer full LED units.

The second generation Genesis will be unveiled sometime in 2013, with sales to begin as a 2014 model year.

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2013 Hyundai Genesis R-Spec "Mad Panda"

2013 Hyundai Genesis R-Spec "Mad Panda"

Of all the offerings Hyundai is bringing to the 2012 SEMA Auto Show, this Genesis Coupe R-Spec, called "Mad Panda," is arguably the strangest of them all.

Don’t get us wrong, it’s strange in a good way, because we find it difficult to actually mess up an awesome sports car like the Genesis Coupe R-Spec. What really gets us is that the name actually fits the look of the car; this Genesis Coupe R-Spec really does look like a mad panda.

To their credit, Hyundai went off the rail with the comprehensive enhancements on the exterior, interior, and performance departments so that’s always a huge plus in our eyes.

In the end, we’re not casting any aspersions here because there’s an endearing, albeit a little gimmicky, quality to the "Mad Panda." However, in the end, this is still a Hyundai Genesis R-Spec under all that garb, and that’s more than fine us.

Find out more about the Hyundai Genesis Coupe R-Spec "Mad Panda" after the jump.

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2013 Hyundai Genesis Coupe Turbo Concept by FuelCulture

2013 Hyundai Genesis Coupe Turbo Concept by FuelCulture

If you thought that only muscle cars were the prime target for tuning packages destined for SEMA, you would be absolutely incorrect. Models like the Hyundai Genesis Coupe have also been equipped to turn some heads at the 2012 SEMA Show with some very impressive tuning packages. One of them belongs to the guys from FuelCulture - a website designed to make the research and buying process more effective and more efficient for the consumer.

Their project features a very cool Candy Apple Red paint finish and adds a few exterior updates that make the Genesis Coupe look even more aggressive. These additions include a new front bumper, a new carbon fiber trunk, a new rear lip, and new side skirts, as well as a rear kit that increases the car’s width by 50 mm. There is also a new set of 19" Rotiform IND wheels. Changes for the interior, have been kept to a minimum and include custom diamond stitched front and rear seats and door panels. There is also a new Rockford Fosgate audio system that will offer both the driver and the passengers the most amazing sound currently on the market.

Their Genesis Coupe Turbo Concept is powered by a 2.0 liter four-cylinder engine that delivers a total of 315 HP and 242 lbs-ft of torque. That’s quite an impressive update over the standard 274 HP. In order to obtain the extra power, they have added a new boost controller, worked on the ECU, and installed a new ARK DT-S exhaust system.

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2013 Hyundai Genesis Coupe "Cosworth Genesis Racing Series" by Cosworth

2013 Hyundai Genesis Coupe "Cosworth Genesis Racing Series" by Cosworth

Next to the ARK Performance’s Genesis unveiled at the 2012 SEMA Show, Cosworth also unveiled a pretty cool tuning package based on the Genesis Coupe.

Dubbed the "Cosworth Genesis Racing Series," Cosworth’s program for the Korean sports car sees plenty of upgrades, including custom satin and gloss blue bodywork that matches well with the carbon fiber components in the front bumper with integrated carbon fiber brake ducts, side skirt lip, front splitter, integrated trunk spoiler, and rear diffuser. There’s also a new set of custom Cosworth Edition wheels with logo and hood graphics that finish off the exterior modifications.

Moving on to the interior, Cosworth gave the Genesis Coupe with a two-tone interior treatment, two-tone sports seats, a new special steering wheel, a new shift knob, a shift boot, and pedals to the overall set-up.

Finally, there’s the engine modification, which includes a retuned ECU, an improved thermal management system, an optimization of the induction and exhaust systems, a new suspension set-up, enhanced engine control parameters, and new brakes. All told, the Cosworth Genesis Racing Series hits an increased output of 389 horsepower and 325 lb/ft of torque.

“The rear-drive Genesis Coupe is simply a great platform from which to build our ultimate Cosworth Genesis Racing Series street model,” Nicole Armbrustmacher, director of marketing, Cosworth Americas said.

UPDATE 10/31/2012: The Hyundai Genesis Coupe "Cosworth Genesis Racing Series" by Cosworth made its official debut at the 2012 SEMA Show. Check out the picture gallery to see a new set of high res images.

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Report: Hyundai and Kia Working on Strapping a Turbo To a V-6

When Hyundai and Kia strapped some boost to a 2.0-liter engine and bumped its output to over 270 horsepower, we took notice. Hyundai then released the all-new 1.6-liter turbocharged 4-cylinder engine and we thought, “What’s going on here?” Now Hyundai and Kia are working on yet another turbocharged engine and it’s likely to turn heads and twist faces.

According to reports, at Hyundai-Kia’s International Powertrain Conference, the automakers confirmed that they are currently working on a turbocharged 3.0-liter V-6 engine. The likely recipient of this new boosted V-6 engine is the next-generation Genesis.

This engine is expected to feature direct fuel injection and at least 350 ponies. With the combination of a turbocharger, direct fuel injection, and other creative engineering, Hyundai-Kia expects this engine to get somewhere in the 33 mpg range. We’re not too sure which Genesis Hyundai is talking about, but we assume this would see use in the coupe model.

The existing Genesis 3.8 R-Spec uses a 3.8-liter V-6 that produces 348 horsepower and 295 pound-feet of torque. With turbos being as effective as they are now, we would expect to see torque nearing 350 pound-feet at super-low rpm – maybe sub-2,000. That would make the Genesis quite the screamer. Given its existing 5.3-second sprint to 60 mph, we would anticipate that to drop near the 4.5-second range with the added horsepower and torque.

For now, this is all speculation and we don’t expect to see the next-gen Genesis Coupe until at least the 2016 model year, maybe even later. If Hyundai is planning on this engine going into the Genesis sedan, we could see it as early as 2014. That would be very upsetting to see this engine wasted in the sedan’s body…

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2013 Hyundai Genesis Coupe by Re:Mix Lab

2013 Hyundai Genesis Coupe by Re:Mix Lab

Every year at SEMA, Korean automaker Hyundai and Re:Mix Lab head over to Las Vegas to present a set of vehicles that have been revamped so extensively you’d probably mistake them for a different vehicle altogether.

Lo and behold, the 2012 SEMA Auto Show will be no different as the two companies are on their way to present a trio of cars at an after-hours party hosted by Re:Mix Lab. No, we’re not seeing these custom Hyundai’s at the SEMA show floor, but if you can get passes to the Re:Mix Lab after party, you might get a chance to see these bad boys in the flesh.

One of the car’s that has been customized is the Hyundai Genesis Coupe, a stunner of a sports car if we ever saw one. But Hyundai and Re:Mix Lab take it to a whole new level with a series of customizations for the Korean sports car.

Full details have yet to be revealed, but it appears, at least by looking at the photo, that the Genesis Coupe will carry a host of carbon fiber accents, a polished pearl white paint finish, matte black finishes on the grille and the roof, a new set of wheels, and a lowered suspension. Meanwhile, the interior also looks to have gotten new upholstered racing seats with a Terra Cotta leather trim dressing up the interior.

Look out for the Genesis Coupe by Re:Mix Lab at SEMA!

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2013 Hyundai Genesis Coupe R-Spec by ARK

2013 Hyundai Genesis Coupe R-Spec by ARK

About a decade ago, if you mentioned a performance Hyundai model, you might get a slight snicker from a crowd of people. In the last five years, Hyundai has upped its game to include a nice array of both luxury and performance models. The pinnacle of Hyundai’s performance line is the Genesis 3.8 R-Spec.

This machine boasts a 3.8-liter V-6 engine that pumps out a stout 348 horsepower and 295 pound-feet of torque. This is enough to get this big sports coupe to 60 mph in just 5.3 seconds, putting it a class that no Hyundai has ever been in before – well, no production Hyundai at least.

With SEMA quickly approaching and Hyundai looking to show off the potential of its Genesis R-Spec, it has teamed up with the folks at ARK Performance to create a track-ready monster. This ARK Genesis Coupe R-Spec will make the trip along with Hyundai’s factory team at SEMA and hope to impress enough buyers to snag up their own Genesis R-Spec and do the same.

So what exactly went into building this beast? Click past the jump to find out exactly what this bad boy is packing.

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