As other automakers are looking towards smaller more compact models to get through these tough economic times, the Korean car builder is rejoicing their recent success and are rewarding the world with the Hyundai Equus, an even better luxury bargain than last year’s Car of the Year Winning Genesis Sedan. The new to the U.S. Equus is well known as the automaker’s flagship sedan, being powered by a 366 HP V8 that gets as many as 28 MPG. The concept is similar to the Genesis, except the Equus has a bit more space inside.

2010 Hyundai Equus Stretch Edition
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Adding excess to success, Hyundai has just released the Equus Limousine. Pumping a little more volume into their flagship luxury sedan by stretching it to almost a foot longer than the competition, Hyundai has come up with an affordable, attractive and sensible alternative to their German and Japanese luxury car building cousins. The stretched Equus is distinguishable by its horizontal cross bar grill that is exclusive to Hyundai’s most expensive product. For the first time, the South Korean automaker will power on of their cars with the all new 5.0 Liter Tau V8 that makes as much as 400 HP, making the Equus Limousine more powerful than both the Lexus LS460L and Mercedes S500L.

Rest assured up and coming Korean hip hop super stars, Hyundai is also releasing a bullet proof version of the long wheelbase model. For those who aren’t so fortunate, but still want to ride in spacious luxury and comfort, Hyundai will offer an optional cost reducing 3.8 Liter V6 that will bring prices down closer to the $100,000 mark. Now going down to your Hyundai dealer and handing over a thousand Benjamins might be hard to fathom, but with being able to say that you are riding around in the same vehicle as the President of Korea might be worth it.

Press release after the jump.

Press release

Hyundai Motor Co. today began receiving orders for the long wheelbase edition of its most luxurious car, the EQUUS.

2010 Hyundai Equus Stretch Edition
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The stretch edition offers several upgraded features from the normal sedan version, including differentiated exterior designs and longer overall length. The engine and other functions have been reinforced to attain first-class performance, safety, comfort and convenience.

With the comfort of passengers at the forefront of its design principle, the EQUUS Limousine, as it is named in Korea, offers passengers unparalleled levels of interior volume. The vehicle’s length is longer than major competitors by as much as 310 mm, with backseat legroom as much as 376 mm longer, as well.

To differentiate it from the EQUUS sedan, the stretch version is equipped with an exclusive horizontal cross-bar radiator grille with an emblem in the center. Thus, the exterior image exudes an impression of strength and confidence, in line with the vehicle’s elegant image.

2010 Hyundai Equus Stretch Edition
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EQUUS Limousine comes with a choice of two sophisticated engines: The Lambda 3.8L engine and the Tau 5.0L engine. The Tau 5.0 engine, applied to the stretch version for the first time, is a reinforced version of the Tau 4.6L engine that won the 2009 Ward’s 10 Best Engines award.

With a maximum output of 400ps and a peak torque rating of 51.0kg, the stretch version outperforms its competitors, such as the Lexus LS460L and Mercedes S500L by 20ps and 12ps, respectively.

The power-driven footrest, the world’s first, along with Rear Seat Leg Support, Relax Posture Control and Massage System function, allows passengers the most comfortable driving experience found today.

2010 Hyundai Equus Stretch Edition
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The price for the long wheelbase edition EQUUS ranges from 135 million won to 146 million won (approximately US$113,000 to US$122,180, based on today’s currency exchange rates).

Additionally, Hyundai has successfully developed a bulletproof version of the long wheelbase EQUUS and has donated three units to the Blue House (the Korean Presidential Residence). Hyundai is the first Korean company - and one of a handful worldwide - to develop a bulletproof car with its own technology.

2010 Hyundai Equus Stretch Edition
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What do you think?
Show Comments


  (429) posted on 12.6.2011

I never though as well that this Equus is a limousine. Anyway, I must say that it looks better on a sleek body paint, and I really wonder if it also has the facility of a true limousine vehicle?

  (428) posted on 10.18.2011

Sorry to say, but I don’t think that it is looked like a limousine but surely the sleek body paint that it had, gives the sophisticated and classy looks on it, and I wonder if what will be the interior of this one will look like.

  (274) posted on 09.22.2010

And the most ironic thing is I see more Acura logos than the one Hyundai logo in the distant background in the photo above.

  (507) posted on 08.2.2010

A very nice sedan. And reasonably priced when compared to it’s targeted competition if the information above is accurate.

  (798) posted on 03.8.2010

I would admit that Hyundai has benchmarked Lexus LS Hybrid’s headlight design very closely; however, the Lexus LS Hybrid imported into the Korean market does not have that "three small circles" headlights.

Uncia  (868) posted on 10.6.2009

I never said that 0-60 in 6.2 wasn’t decent for a huge sedan like this, but it’s not worthy of a 120K price tag when equally luxurious 80K automobiles can do it in 4.9 (BMW) and 5.5 (Lexus).

Naterade22  (238) posted on 10.3.2009

gotcha Uncia

badestofthebad  (608) posted on 10.3.2009

0-60 in 6.2 secs? not bad considering its a long big tank.....good to see hyundai steppin up their game

Uncia  (868) posted on 10.2.2009

It has more peak torque, but not a very wide power band. I heard it takes 6.2 seconds for the long-wheelbase version to get to 60 mph, as oppossed to the 460L’s 5.4 and 750Li’s 4.9.

Naterade22  (238) posted on 10.1.2009

Hyundai has definitely taken great leaps forward, but a car worth over $100,000?, I don’t think they’re quite there yet. And pertaining to the torque curve, I believe the article states it outperforms it them by 20ps and 10ps respectively....still I won’t by it though

Uncia  (868) posted on 10.1.2009

It’s a bit pricy and I’d never buy it, but it’s an immeasurable improvement over the Hyudais of old.

AK47  (1024) posted on 10.1.2009

100, 000 for a Hyundai. Thats like buying a 1000 dollar condom.

Uncia  (868) posted on 09.29.2009

Great car, though. I never thought I’d see myself in love with Hyundai, but their new vehicles have all been excellent.

Uncia  (868) posted on 09.29.2009

It may have more power than a 460L, but unless Hyundai has seriously re-tuned this V8’s torque curve, it won’t be as fast.

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