The Paris Motor Show hasn’t even opened its doors yet and tuners are already trying to ignite our appetite for the offerings that will be available for the SEMA Auto Show at the end of October. The first taste we have received is ARK Performance’s tuning package for the Hyundai Genesis Coupe. The package doesn’t leave any stone unturned as it includes modifications for the engine, interior, exterior, brake, wheel, and suspension.

As an appetizer, ARK has added a new front bumper, new rear bumper, wide front and rear fenders, side skirts, a carbon hood and grille, and a new rear diffuser. The "salad" of the meal is the interior modifications including Bride Zeta 3 Hyper Red Seats, a new steering wheel, a 6-point chromoly roll cage, an Infinity Sound System, Apple iPad Integration Kit, Apple iPad Custom Bezel, and custom inserts.

As the main course, ARK is offering a 3.8 Supercharger Kit, a new intercooler, a new exhaust system, and a carbon fiber cooling plate. Each of these elements facilitate the insane boost of power to 450 HP (up from 306 HP).

Rounding off the meal is the car in its entirety. The Hyundai Genesis Coupe by ARK is simply sensational. Every aspect of the vehicle was covered and changed for the better. These teaser sketches definitely do their job by causing us to salivate over the idea of seeing it at the SEMA Auto Show.

Updated 11/01/2010: Hyundai has unveiled today the official images on the Genesis Coupe tuned by ARK. Check the gallery to see them all!

Press release after the jump.

Press release

To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010. The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.

“At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that,” said Ted Lee, owner, ARK Performance Inc. “The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe.”

2010 Hyundai Genesis Coupe by ARK Exterior Computer Renderings and Photoshop
- image 375473

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe’s already powerful 306-horsepower, DOHC 3.8-liter V6 engine. As an added feature the ARK Genesis Coupe’s paint scheme will be designed and completed in collaboration with artists from Hyundai’s North American Design Center in Irvine, Calif.

“The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform.”

Powertrain components ARK plans to customize include:

  • Mahle Performance Ring Set 3.8L Lambda
  • Brian Crower Connecting Rods – Pro Series with ARP2000
  • APG KOREA 3.8 Supercharger Kit
  • HKS M45XL Spark Plugs
  • APG KOREA Intercooler
  • APG KOREA Intercooler Piping
  • APG KOREA Oil Cooler
  • ARK True Dual GRIP Exhaust System
  • ARK 3-1 Dual headers
  • ARK Dual Downpipes
  • ARK Testpipes
  • ARK Hi Flow Intake
  • ARK Carbon Fiber Cooling Plate
  • Blow Off Valve
  • Camshafts
  • ARK Lightweight SC Pulley

To the brakes, wheels, tires and suspension ARK plans to customize the following:


  • Brembo Big Brake System
  • Stainless Steel Brake Lines
  • DBA Drilled Slotted Rotors
  • Endless Brake Pads


  • Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires

  • VOLK TE37 SL (Super Lights) – Mackin Industries
  • Toyo Tires
  • Kics Lug Nuts
  • Kics Wheel Spacers


2010 Hyundai Genesis Coupe by ARK Exterior Computer Renderings and Photoshop
- image 375472
  • ARK DTP Coilovers System
  • ARK Front Sway Bar
  • ARK Rear Sway Bar
  • ARK Front Strut Bar
  • Cusco Front Pillow Ball Mount
  • Cusco Front Adj. Control Arms
  • Cusco Front Lower Power Brace
  • Cusco Rear Member Power Brace

Interior upgrades include:

  • Apple iPad Integration Kit
  • Apple iPad Custom Bezel
  • Infinity Sound System
  • Blitz Guages – Provided by Driveline Motoring
  • Bride Zeta 3 Hyper Red Seats - Provided by Driveline Motoring
  • Additional Bride Fabric - Provided by Driveline Motoring
  • Takada Short Harness - Provided by Driveline Motoring
  • Shift boot - Provided by Driveline Motoring
  • ARK Racing Pedals
  • ARK 6-point Chromoly Roll Cage
  • Sparco Champion Edition Steering Wheel - Provided by Driveline Motoring
  • NRG Black Carbon Ring Quick Release - Provided by Driveline Motoring
  • NRG Steering Wheel Short Hub - Provided by Driveline Motoring
  • Sparco Seat Rails - Provided by Driveline Motoring

ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:

  • ARK SFX Front Bumper
  • ARK SFX Rear Bumper
  • ARK SFX Wide Front Fenders
  • ARK SFX Wide Rear Fender
  • ARK SFX Side Skirts
  • ARK CFX v2 Carbon Hood
  • ARK CFX v2 Carbon Grille
  • ARK Rear Diffuser
  • Voltex Type 1S 1480mm CF Wing - Provided By Driveline Motoring
  • Custom Color – Beyond Bodyshop
  • Graphics and Decals - JsDesigns
What do you think?
Show Comments


  (484) posted on 10.12.2011

I’m impressed with the angst of this coupe! Furthermore, I must say that it is already looking so great on its body paint, but I’m still wondering on its interior features and with its figure performance.

  (309) posted on 02.6.2011

The Hyundai Genesis Coupe by ARK is simply sensational. It s very likeable car your passions really suits with it.

  (291) posted on 11.10.2010

This must be Lexus Boy under a different name because he found out that Lexus is far inferior to other Luxury brands.

  (377) posted on 11.1.2010

I think it’s very appropriate that SEMA is held in Las Vegas.

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