In a not-so-surprising way, the Hyundai Veloster and its Turbo variant have both had a strong contingent at the 2012 SEMA Auto Show.

The Korean automaker’s sporty hatchback has become an aftermarket favorite since it was released and one performance parts manufacturer in particular, has set its sights on the Veloster for the second year in a row.

This year, ARK Performance came out to SEMA with a new take on the Veloster, called the "Alpine" Concept. It’s so named because ARK claims the car is catered for snow sports enthusiasts, in large part because of the focus to turn the Veloster into a winter-ready sports car.

The name itself says it all, but if there’s still any skepticism as to how this Veloster can be prepped as a snow-ready sports hatch, the addition of a Yakima Snowboard Rack and custom wind guard, OME SDS snowboard, bindings and boots, Reverb Rockers Snowboards, Gold Snowboards, Rally Armor mud flaps, Folsom boots, Memphis boots, Targa G3 bindings, and Strut G1 bindings are a pretty good indication. Finally, the car also received a new set of 18" Rays Gramlight 57Xtreme wheels painted in silver and wrapped in Nitto INVO 255/35/18 tires.

Meanwhile, the interior, with its JPM Coachworks “Alpine Edition” interior includes materials like leather, Alcantara, and WeatherTek breathable fabric also gives credence to the Alpine Concept name. Custom seats, a new steering wheel, a new instrument panel, an armrest, headliner, visors, and an NRG short hub and quick release were also added.

Most importantly, though, is the performance upgrade. ARK Performance installed a Nitrous Express Proton Kit to go with its very own ARK Veloster Turbo exhaust system, giving the Veloster Alpine a stout output of 232 horsepower and 240 lb/ft of torque, a significant increase from the production model’s 201-horsepower and 195 lb/ft of torque output.

UPDATE 10/31/2012: The new Hyundai Veloster "Alpine" Concept by ARK Performance made its official debut at the SEMA Show. Check out the new set of images in the picture gallery.

  • 2013 Hyundai Veloster "Alpine" Concept by ARK Performance
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    1.6 L
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What do you think?
Show Comments


  (377) posted on 10.21.2012

although I like the color scheme. I prefer simple combinations and this is a good example

  (346) posted on 10.21.2012

they are JUST show cars...half of the cars there DO NOT RUN. Ask ARK about their "turbo’d Veloster" from last year...they had to roll it onto the floor.

  (349) posted on 10.21.2012

ARK has some nice stuff, I’m thinking of getting their exhaust for my car.

  (377) posted on 10.21.2012

Not very ’Alpine’ to be honest. I wouldn’t rally in that, would you?

  (397) posted on 10.21.2012

That paint scheme enhances its ugliness. too sad

  (305) posted on 10.21.2012

if this car has a snow-board rack, will it be able to carry skis as well?

  (302) posted on 10.21.2012

this car is still a very nice one. and ark have made it even nicer!

  (312) posted on 10.21.2012

31 HP and 45 lb/ft are quite something extra. and on a car like that you can feel the difference.

  (305) posted on 10.21.2012

i am curious how this car handles. because the looks and the performance seem to be in place!

  (422) posted on 10.21.2012

they added a nitrous kit to the turbo exhaust system? wow, that is cool! the mountains is the place to go with this car!

  (452) posted on 10.21.2012

i’d love to see how those 232 HPs work with some spiked tires and on some ice! that would be interesting and fun, most of all!

  (475) posted on 10.21.2012

good looks and made for winter sports lovers! one of the few cars on the market that aim at that market segment!

  (509) posted on 10.21.2012

this car sure looks cooler than ice! but those 232 HP make it hot!

  (542) posted on 10.21.2012

i love ark’s take on this car! they sure did a good job. love the looks and the colors they chose for the concept!

  (516) posted on 10.21.2012

the car looks awesome, i love the giand radiator gril!

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