Every day we inch closer to the SEMA Auto Show we see more tuning companies coming out of the woodwork to present their SEMA-bound vehicles. Hyundai has been a staple at SEMA over the past few years, and this year, the Korean automaker is coming back with a couple of tie-ins with some aftermarket companies, including ARK Performance.

The two companies have collaborated to present the Genesis AR550, a comprehensive aftermarket program for the Hyundai Genesis. The kit covers the gamut of modifications that includes exterior and interior enhancements, performance upgrades, and suspension improvements. All together, the program turns the Genesis into a bonafide sports sedan.

The looks are standard affair for any SEMA machine. The body kit is outrageous and dynamic, creating a love-it or hate-it visual presence. If nothing else, ARK Performance has made sure that this sedan will stand out in a crowd.

Click past the jump to read more about the Hyundai Genesis AR550 By ARK Performance.

  • 2015 Hyundai Genesis AR550 By ARK Performance
  • Year:
  • Make:
  • Model:
  • Engine:
  • Displacement:
    5.0 L
  • 0-60 time:
    4.5 sec. (Est.)
  • Top Speed:
    155 mph (Est.)
  • Price:
    60000 (Est.)
  • Price:
  • car segment:
  • body style:

Hyundai Genesis AR550 By ARK Performance in detail

2015 Hyundai Genesis AR550 By ARK Performance High Resolution Exterior
- image 570513

It’s not as out-of-this-world as Blood Type Racing’s Genesis Coupe, but the Genesis AR550 does have its fair share of exterior and interior modifications. Ark Performance enlisted the help of Infinite Auto Design to build a comprehensive aerodynamic package for the Genesis AR550, using a generous amount of carbon fiber on the car, specifically on the front bumper, the rear bumper, and the side skirts.

Wide-body front and rear fenders were also installed, as well as a new rear trunk decklid, new welcome lighting, and improved front lighting featuring Crystal Project headlights.

The only notable interior changes are the custom diamond-stitched seats and panels courtesy of Katzkin.

The biggest changes ARK Performance made for this program are the engine modifications the to the Genesis’ 5.0-liter V-8 engine. For starters, a new Rotrex supercharger was installed. ARK also upgraded the car’s engine management system while also installing a bevy of its own components, including a performance intake system, a carbon engine cover, a high-flow catted test pipe, and a GRiP exhaust system. All together, ARK Performance was able to increase the output of the Genesis’ 5.0-liter V-8 engine from 420 horsepower to 550 horsepower.

Rounding out the functional upgrades are chassis and suspension setups. In this particular case, ARK Performance mainly used its in-house components, including a front strut reinforced bar, stiffer sway bars front and rear, and new knuckles and control arms. It also use an Airrex premium air suspension system to give the Genesis a sturdier and driving presence.

Finally, ARK installed a new set of its lightweight forged wheels wrapped in Nitto NT05 Summer tires to go with a Brembo big brake kit.

Hyundai Genesis

2015 - 2016 Hyundai Genesis High Resolution Exterior
- image 538226

Press Release

ARK Performance Inc. has released details for its Genesis AR550 sedan for the 2014 SEMA auto show, taking the 2015 Genesis V8’s already stellar performance to a whole new level. For the tuner’s sixth Hyundai vehicle built for SEMA, ARK injected the Genesis with performance characteristics on par with German super-sedan rivals like Mercedes-Benz AMG and BMW M. The vehicle will be revealed at Hyundai’s SEMA press conference on November 4 at 9 a.m. PT.

To build an executive sedan capable of going head-to-head with the world’s best competition, ARK focused on fusing supercharged power with head-turning design, setting a new standard for Hyundai performance. The exterior has been modified to accommodate larger wheels resulting in a wider stance, coupled with a lowered suspension setup that results in an overall more aggressive appearance. The interior has also been revised to provide the opulence of a private business jet.

“The AR550 concept focuses on refined performance that integrates directly with Hyundai’s ‘Design to Empower’ vision for the Genesis Sedan,” said Lerry Liu, Marketing Director, ARK Performance, Inc. “This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundai’s. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”

Utilizing Hyundai’s award-winning “Tau” 5.0-liter V8 engine as the powertrain’s foundation, the AR550 adds 130 horsepower via the addition of a Rotrex supercharger and ARK free-flow exhaust to help the engine breath. An all new ARK-developed suspension setup reduces body roll and provides a sportier ride, and a Brembo Big Brake Kit with Nitto Tires make sure the car sticks to the road.

“AR Line” exterior modifications include front and rear wide bumpers and fenders, a carbon fiber splitter and rear diffuser and AR headlights. The business jet-like interior is accomplished through Katzkin custom diamond-stitched seats and door panels.


Hyundai Tau 5.0L V8 Engine
Rotrex Supercharger
ARK Performance Intake System
ARK ‘AR line’ Carbon Engine Cover
ARK Downpipes
ARK High-Flow Catted Test Pipe
ARK GRiP Exhaust System
Upgraded Engine Management
ARK Race Spec Driveshaft
Engine Upgrade and Installation


ARK Front Strut Reinforcement Bar
ARK Front / Rear Stiffened Sway Bars
Airrex Premium Air Suspension System
ARK Knuckles and Control Arms
Brembo Big Brake Kit (Front / Rear)
ARK Lightweight Forged Wheels
Nitto Tire NT05 Summer Tires


AR Aero package by Infinite Auto Design
AR550 Wide Front Bumper w/ Carbon Fiber
AR550 Wide Rear Bumper w/ Carbon Fiber
AR550 Wide Front / Rear Fenders
AR550 Side Skirts w/ Carbon Fiber
AR550 Rear Trunk Decklid
AR550 Design / Mold
AR550 Crystal Project Headlights Upgrade
AR550 Exterior Welcome Lighting


Katzkin Custom Diamond Stitched Seats
Katzkin Custom Diamond Stitched Panels

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