We’re steadily approaching November and everyone in the auto industry is preparing for the Specialty Equipment Market Association show; you know it as SEMA, the world’s biggest aftermarket auto show We’re getting really close and that means automakers and tuning companies are slowly beginning to unveil their SEMA-bound creations. One such tuning specialist is Blood Type Racing Inc., a Chicago-based builder that has just unveiled its new program for the Hyundai Genesis Coupe.

Blood Type Racing, like every other tuning firm headed to SEMA, didn’t pull any punches with this Genesis Coupe. It’s about as comprehensive as it gets, complete with exterior and interior modifications, to go with engine enhancements and suspension changes. This modification setup is the type that can really transform a car like the Genesis from an everyday sports coupe into a filthy juggernaut,ready to take all comers on the road or drag strip.

It’s so insanely modded that its hard to recognize the Genesis Coupe underneath that body kit. If anything, it’s the perfect example of what a SEMA-prepared sports car should be. After all, the auto show doesn’t take too kindly to timid programs. The more flamboyant the better.

Blood Type Racing’s Genesis program certainly fits that bill.

Click past the jump to read more about the Hyundai Genesis Coupe By Blood Type Racing.

  • 2015 Hyundai Genesis Coupe By Blood Type Racing
  • Year:
  • Make:
  • Model:
  • Engine:
  • Horsepower @ RPM:
  • Displacement:
    2.0 L
  • 0-60 time:
    3 sec. (Est.)
  • Top Speed:
    200 mph (Est.)
  • Price:
    75000 (Est.)
  • Price:
  • car segment:
  • body style:

Hyundai Genesis Coupe By Blood Type Racing in detail

2015 Hyundai Genesis Coupe By Blood Type Racing High Resolution Exterior
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Just check out the massive modifications put into the sports coupe’s exterior. Everything is custom-made, including the Candy Red paint finish that’s about as discrete as Lady Gaga’s fashion choices. The exterior wide body kit was designed by none other than noted Japanese kit builder Kei Miura. The new wide body front and rear fenders, the front bumper lip spoiler, the rear diffuser, and the GT wing were added after the work from Kei Miura

Inside, Blood Type Racing continued with the massive tuning overhaul, turning the Genesis Coupe’s cabin into a veritable race car interior. If Sabelt’s GT-200 Carbon / Fiberglass shell racing seats aren’t obvious enough, the tuner also added sliders, racing harnesses, and an SW-390 racing steering wheel, all from Sabelt. Planted seat brackets were also added into the equation, as well as Tanabe OLED revel gauges, a Cuosco roll cage, and a BTR custom rear seat delete.

2015 Hyundai Genesis Coupe By Blood Type Racing Drivetrain
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The engine modifications are quite massive and that’s putting it lightly. The Genesis’ 2.0-liter turbocharged four-cylinder engine is just the foundation of this tuning program. Blood Type Racing rebuilt most of the engine using BC625+ forged connecting rods, oversized stainless steel valves, and valve guides, all done with the help of noted tuner Brian Crower. Blood Type Racing also enlisted the help of ARP to supply the program with head studs, main studs, flywheel bolts, and cam tower studs. Cylinder valves from Darton International were also used, same with a 90mm bore race head gasket from Cosworth, powered valve springs from Tomei, and stage 2 cams from GSC. BTR used its own custom intake manifold and ECU tuning.

In order to build up the Genesis Coupe to produce supercar-like numbers, BTR dropped a new turbo kit into the engine configuration. To make things even more unfair, nitrous was also added, you know, just in case a rough rider decides to take on the Genesis Coupe in a quarter-mile race.

2015 Hyundai Genesis Coupe By Blood Type Racing High Resolution Interior Exterior
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All told, Blood Type Racing was able to inject a total of 800 horsepower to the rear wheels and as much as 1,000 horsepower at the crank through a six-speed manual transmission.

That’s not a typo, ladies and gentlemen.

2015 Hyundai Genesis Coupe By Blood Type Racing Exterior
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A car this powerful needs to be reinforced to handle all that extra horses. Blood Type Racing installed a suspension coil over system and cup kit from Stance to make the ride beefier and sturdier. Whiteline sway bars were also used, same with tower braces and body braces, adjustable sway bar end links and a a rigid subframe collar kit from Enthuspec.

Rounding out the list of aftermarket goodies are the new set of 19-inch Custom 2 Piece wheels from WORK Wheels and wrapped in Toyo R888 tires with a performance brake kit from Wilwood.

Press Release

Blood Type Racing Inc., the Chicago-based builder specializing in extracting extreme, street-friendly performance from Korean vehicles, has released details on its 2014 Genesis Coupe built for the 2014 SEMA show. With a host of engine upgrades, suspension changes, and exterior and interior modifications, the BTR Genesis Coupe combines massive power with the true, adrenaline pumping experience of underground racing. The car will be revealed at Hyundai’s SEMA news conference in Las Vegas on November 4, 2014 at 9 a.m. PT.

2015 Hyundai Genesis Coupe By Blood Type Racing High Resolution Exterior
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Leveraging the Genesis Coupe’s performance DNA, the BTR Genesis Coupe uses Hyundai’s 2.0-liter turbocharged four-cylinder as the engine’s foundation. The engine received new sleeves, and was bored to give a larger displacement. With the addition of a high-boost Precision Turbo turbocharger, strengthened and fully balanced internal components, a custom intake, intercooler, full exhaust kit and nitrous injection, the BTR Genesis Coupe sends over 800 horsepower to the rear wheels (nearly 1,000 horsepower at the crank) through a six-speed manual transmission. BTR gave the vehicle an aggressive, underground racing appearance by adding a custom wide body kit designed for BTR by the ever famous Body Kit designer Kei Miura from Japan, with 40mm-wider front and 60mm-wider rear fenders, front bumper lip spoiler, rear diffuser and a GT wing for added down force.

“Our focus on this vehicle was to build on the impressive performance abilities of the Genesis Coupe and help the growth of the aftermarket tuner community,” said Sam Lee, product manager, Blood Type Racing Inc. “It’s easy to add lots of power to an engine, but we engineered all other aspects of the vehicle – cornering and handling, stopping power, and visual appearance – to compliment the massive horsepower we’re now getting from the engine. We’ve engineered a true, total package Genesis Coupe.”

The addition of Tanabe OLED Revel gauges, Sabelt racing seats and harnesses, a Sabelt steering wheel and Cusco roll cage give the BTR Genesis Coupe an aggressive interior, rounding out the complete package.


Brian Crower BC625+ Forged Connecting Rods
CP Pistons 8.5:1 Compression 90mm Bore Forged Pistons (2.2ltr)
Darton International Cylinder Sleeves
Cosworth 90mm Bore Race Head Gasket
Brian Crower Oversized Stainless Steel Valves
Brian Crower Valve Guides
Tomei Powered Valve Springs
GSC Stage 2 Cams
ARP Head Studs
ARP Main Studs
ARP Flywheel Bolts
ARP Cam Tower Studs
BTR Custom Intake Manifold
Clevite coated Bearings
Upgraded Engine Mounts
BTR Custom ECU Tuning utilizing the OEM Hyundai ECU

Turbo Kit

Intensepower T4 Twinscroll Top Mount Turbo Manifold
Precision Turbo 6266 Ball Bearing Twin Scroll Version 2 Turbo
Precision Turbo PW46 External Wastegates
GFB G-force II Electronic Boost Controller
Custom Down Pipe
Modified MXP Dual Exhaust System
Custom Precision TurboIntercooler System
Custom Oil Cooler System
Custom Fuel Return System
Custom Fuel Rail
Custom External Dual Pump Fuel Setup
Upgraded Injectors

Nitrous Kit

Nitrous Express Direct Port Nitrous System
Nitrous Express Purge Kit
Nitrous Express Bottle Heater
Nitrous Express Bottle Blanket
Nitrous Express Billet Bottle Bracket



Competition Clutch Upgraded Clutch Kit
Competition Clutch Flywheel Kit
Enthuspec Stainless Steel Clutch Line
Tomei Powered Trax Advance 2 way LSD
Upgraded Driveshaft
Upgraded Axels
Short Throw Shifter
Shifter Bushings
Upgraded Transmission Mount


Stance Suspension Coilover System
Stance Suspension Cup Kit
Whiteline Sway Bars
Strut Tower Braces and Body Braces
Enthuspec Adjustable Sway Bar End Links
Enthuspec Rigid Subframe Collar Kit
Wilwood Performance Brake Kit
Toyo R888 Tires
19-in. WORK Wheels Custom 2 Piece Wheels



Sabelt GT-200 Carbon / Fiberglass shell Racing Seats
Sablet Sliders
Sabelt Racing Harnesses
Sabelt SW-390 Racing Steering Wheel
Planted Seat Brackets
Tanabe OLED Revel Gauges
Cusco Roll Cage
BTR Custom Rear Seat Delete



Custom Wide Body Kit Designed by Kei Miura
Custom Wide Body Front Fenders
Custom Wide Body Rear Fenders
Custom Front Bumper Lip Spoiler
Custom Rear Diffuser
Custom GT Wing
Custom Candy Red Paint

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