Hyundai is a company that definitely wants to get more into the building of luxury cars, but seems unsure about what route to take. That’s fine, it’s not such an easy field to break into, and bigger and more experienced companies make mistakes in this area. So Hyundai took a page out of Lexus’s book and made its first luxury car to look at lot like that of the competition, specifically Lexus. But now Hyundai is looking to make something a little more distinct, and we’re starting to see some concepts. The 2013 HCD-14 concept was big, bold and loud, a luxury sedan with very obvious performance aspirations. But now Hyundai is trying the opposite approach with the Vision G Concept, a much more understated take on luxury.

The concept is a big grand tourer, the sort of thing that would generally come from a European marque. Hyundai states repeatedly throughout the press material that the aim was to create something subtle, something more for the driver than for onlookers. This isn’t always an easy thing to achieve, but the Vision G is a surprisingly good example for a company that has never done anything quite like this before.
Continue reading for the full story Hyundai Vision G Coupe Concept.

  • 2016 Hyundai Vision G Coupe Concept
  • Year:
    2016
  • Make:
  • Engine:
    V8
  • Horsepower @ RPM:
    420 @ 6000
  • Torque @ RPM:
    383 @ 5000
  • Displacement:
    5.0 L
  • 0-60 time:
    5 sec. (Est.)
  • Top Speed:
    155 mph (Est.)
  • car segment:
  • body style:

Exterior

2016 Hyundai Vision G Coupe Concept High Resolution Exterior Wallpaper quality
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2016 Hyundai Vision G Coupe Concept High Resolution Exterior
- image 639969
2016 Hyundai Vision G Coupe Concept High Resolution Exterior Wallpaper quality
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The overall shape of the Vision G is in keeping with other grand tourers that place an emphasis on luxury, and at some angles, one might wonder if Hyundai was hoping to invite a comparison to the 2016 Bentley Continental GT, although the Hyundai has noticeably more headroom in the back. It has a classic look that is indeed understated, although the front fascia is not without a certain amount of flashiness. Here we find a chromed mesh grille and no shortage of chrome accents, but it stops short of going too far, and is the only part of car that so deliberately draws the eye. There is a long hood, partly because there is a lot of engine to fit under it, but also because the long hood is part of the classic look. The most concept-like touch on the exterior is that the driver’s door will open on its own as the owner approaches the car, something like what a valet would do. You might think it a bit gimmicky, but you also probably wouldn’t mind having it.

Interior

2016 Hyundai Vision G Coupe Concept High Resolution Interior
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2016 Hyundai Vision G Coupe Concept High Resolution Interior
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2016 Hyundai Vision G Coupe Concept High Resolution Interior
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The interior of the Vision G is extremely well realized for a concept car. This makes a certain amount of sense. A concept car made to be understated is going to very different from other concepts simply by its very nature, but it’s still surprising to see. There is all of the wood and quilted leather that we’ve come to expect from a high-end luxury vehicle, and for the most part it looks exceedingly good. The gold accents might be a bit divisive, but a production version of this vehicle would almost certainly have a delete option for these. The press photos put a large amount of emphasis on the speakers, although nothing is actually said of them in the body of the press release. I don’t personally care for the overly chromed steering wheel and its chunky switches at all, but this is admittedly subjective.

Drivetrain

The Vision G shares a powerplant with the 2015 Hyundai Genesis and the 2017 Hyundai Equus, Hyundai’s 5.0-liter Tau V-8. It produces 420 horsepower and returns decent fuel economy for a V-8 of its size. Of course, all of this sounds pretty pedestrian for a luxury grand tourer which otherwise shoots so high. It’s difficult to imagine that Hyundai would develop a new V-12 for the concept, but a little more effort under the hood would help to make the Vision G a bit more special. This is something that could always happen if the car somehow made it to production, and maybe a twin-turbo version of the Tau would be a more fitting means of moving this sort of car.

Conclusion

For what seems like the thousandth time, we in the automotive press will say “It’s a great car, but will people buy a luxury car with a _____ badge?” The answer tends to be that they will not, and one need only look at the 2014 Volkswagen Phaeton to see that building a truly incredible luxury car isn’t enough to get people to actually buy it. But this could always be different; the Vision G at least doesn’t suffer from the Phaeton’s problem of looking like a slightly bigger Passat. The design is much more distinctive — even striking — and sometimes that’s more important than the badge. The Vision G should at least have a shot, it’s a good example of understated luxury, the sort of thing that other carmakers should strive for.

  • Leave it
    • boring choice of engine
    • chrome goes a bit overboard at points
    • still a Hyundai

Press Release

“The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.,” said Peter Schreyer, Hyundai’s president and chief design officer. “The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

2016 Hyundai Vision G Coupe Concept High Resolution Exterior
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During the design process, Hyundai’s team of designers centered their work on the notion of “chivalry” – a word they felt best defined the idea that one doesn’t need to shout to be noticed and respected. “Vision G” is purposefully understated, despite its size and dramatic lines. One example of this respectful luxury – and a nod to the self-sufficiency of the driver – is a technology that automatically opens the door as if being opened by a valet.

The exterior styling of the concept is highlighted by a long hood, high-beltline and a cabin that presents a slingshot-like appearance. “In keeping with a design that speaks to the owner rather than ‘the spectators’ who might see the car on the road, Vision G appears dynamic and in constant motion,” said Christopher Chapman, head of Hyundai’s U.S. design center and leader of the coupe’s design team. “After all – and if all is right in the world – the only time an owner sees the exterior of the car is when it’s standing still.”

The underlying idea of respectful luxury flows into the interior, underscored by its clarity and simplicity. No glaring examples of luxury, but rather elegant lines and finishes.

The heart of “Vision G” is the award-winning 5.0-liter Tau V8 engine producing 420 horsepower at 6,000 rpm and 383 lb. ft. of torque at 5,000 rpm. The Tau V8 engine family has been named to Ward’s prestigious Ten Best Engines list three times. With high-pressure direct injection for impressive power, low emissions and superb efficiency, this latest version of the Tau V8 benefits from an optimized intake runner length, enhanced timing chain for reduced friction and NVH, low-torque exhaust manifold, increased compression ratio and upgraded multiple-injection mapping. These enhancements combine to produce a flatter torque curve at lower rpm for even better driveability.

2016 Hyundai Vision G Coupe Concept High Resolution Exterior
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“Vision G” will next be shown at the Pebble Beach Concours d’Elegance on Sunday, August 16 in Monterey, Calif.

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