Hyundai is a company that definitely wants to get more into the building of luxury cars, but seems unsure about what route to take. That’s fine, it’s not such an easy field to break into, and bigger and more experienced companies make mistakes in this area. So Hyundai took a page out of Lexus’s book and made its first luxury car to look at lot like that of the competition, specifically Lexus. But now Hyundai is looking to make something a little more distinct, and we’re starting to see some concepts. The 2013 HCD-14 concept was big, bold and loud, a luxury sedan with very obvious performance aspirations. But now Hyundai is trying the opposite approach with the Vision G Concept, a much more understated take on luxury.