Gorgeous concept car previews BMW X5 competitor with hydrogen power

Hyundai’s luxury Genesis brand entered the market with two impressive sedans — the G90 and G80 — and the company’s latest concept car from the 2017 New York Auto Show is here to confirm that the Korean company is set to keep its promise and release four more vehicles by 2020. Dubbed GV80, Genesis’ new concept is the first SUV to wear the badge and previews a competitor for the BMW X5.

Described as a vehicle that "strikes a perfect balance between elegance and versatility," the GV80 is a rather sporty proposition and represents a significant departure from Genesis’ current design language. “The GV80 Concept is an SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis design, Luc Donckerwolke.

Alongside the exquisite exterior design, the concept car also features an innovative infotainment display, as well as a hydrogen propulsion system. The latter remains a mystery, unfortunately, but it’s a sign that Hyundai’s alternative drivetrain tech will soon find its way into Genesis products.

Updated 08/23/2017: We added a series of images taken during the 2017 Monterey Car Week.

Continue reading to learn more about the Genesis GV80 concept.

Exterior

2017 Genesis GV80 Concept Exterior High Resolution
- image 727983
The big Genesis crest grille with diamond motif mesh is flanked by super slim headlamps with jewel-like graphics, a combination that results in an aggressive appearance.

Much like any modern concept SUV, the GV80 was designed with sportiness in mind. The big Genesis crest grille with diamond motif mesh is flanked by super slim headlamps with jewel-like graphics, a combination that results into an aggressive appearance. The sporty front end is enhanced by the deeply cut outlets in the bumper, but the raised engine hood also contribute to the angry display. The latter features reminds of Bentley’s current designs, but Genesis’ layout looks much better.

Onto the sides, the GV80 combines the athletic looks of an SUV with the features of a sporty grand tourer. The beltline is a smooth arch that sits higher below the front door window and descends toward the front and rear fascias. Arguably the most spectacular feature is the deeply sculpted dent above the side skirt, which also forms some kind of vent toward the front wheel. This is a design element usually seen on supercars and it reminds me of the original Dodge Viper or the Shelby Cobra and its side-mounted exhaust pipes. Finally, the roof is heavily raked toward the rear, which combined with the almost transparent B- and C-pillars and the massive, 23-inch wheels further enhance the GV80’s sporty appeal.

2017 Genesis GV80 Concept Exterior High Resolution
- image 727985
Around back, we have slim taillights that almost mirror the LED units up front.

Around back, we have slim taillights that almost mirror the LED units up front. The tailgate has a clean design disturbed only by the "Genesis" lettering, with the license plate recess placed in the bumper. A subtle diffuser-like element and slim vents on each side complete the look. Genesis says that the vents cool the "alternative propulsion system," which explains why there aren’t any exhaust pipes.

The concept SUV is finished in Ice Granite, a custom dark silver paint.

Interior

2017 Genesis GV80 Concept Interior Computer Renderings and Photoshop
- image 713422
The two-tone dashboard is almost devoid of buttons and knobs, but features a curved, 22-inch display toward the windshield.

The interior focuses on simplicity, with a bridge-type dashboard creating a spacious ambiance from side to side. The two-tone unit is almost devoid of buttons and knobs, but features a curved, 22-inch display toward the windshield. The screen cascades into the instrument cluster, which combines a classic speedometer with a digital display for extra information. The 22-inch display comes with two distinct areas, enabling both the driver and front passenger to access the infotainment system and all the features that come with it.

The concept also gained an innovative Human Machine Interface with a new multi-function interactive controller with capacitive touch. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to functions like navigation, entertainment, communication, and environment. By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the display without disturbing the driver.

2017 Genesis GV80 Concept Interior Computer Renderings and Photoshop
- image 713425
2017 Genesis GV80 Concept Interior Computer Renderings and Photoshop
- image 713426
The high-tech features are backed by a beautifully crafted interior designed with high-quality materials.

All these high-tech features are backed by a beautifully crafted interior designed with high-quality materials. Genesis used semi-aniline leather with quilted diamond stitching on the door panels, seating surfaces, and center console, as well as "architexture" suede on the dashboard. The center console and floorboards are made of ash wood, which is usually found in very expensive luxury cars, often with a Rolls-Royce badge.

Drivetrain

2017 Genesis GV80 Concept Exterior High Resolution
- image 727988
The GV80 concept gets its juice from an "advanced plug-in hydrogen fuel cell.

The GV80 concept gets its juice from an "advanced plug-in hydrogen fuel cell," but Genesis did not release any specific data. It may sound fancy, but Hyundai is no stranger to hydrogen propulsion, already selling a version of the Tucson (ix35) SUV using this technology. What’s more, similar Hyundai concepts from the past had a theoretical range of more than 350 miles. On the other hand, the production version of the GV80 will probably arrive with a more conventional gasoline unit at first. The 5.0-liter V-8 is a solid option, but Hyundai’s next-generation hydrogen drivetrain will find its way into the SUV in a few years.

Conclusion

2017 Genesis GV80 Concept Exterior High Resolution
- image 727984

While there isn’t much to say about the GV80’s performance, the design Genesis came up with for this SUV is absolutely amazing. And the fact that the Korean brand crafted a brand-new styling language after just a couple of years on the market makes it that much more spectacular. Needless to say, the GV80 isn’t the first SUV to sport such an aggressive design, but its cues are definitely unique and quite fresh compared to everything else on the market. It remains to be seen whether the production model will be as spectacular, but this concept will probably live on as one of the most beautiful designs unveiled this decade.

  • Leave it
    • * Just a concept for now

Press Release

Today, Genesis unveiled its progressive GV80 Concept SUV at the New York International Auto Show. The new fuel cell concept SUV continues to build on the global brand’s expressive and refined ‘Athletic Elegance’ design direction. The GV80 Concept reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.

The GV80 Concept is the brand’s first interpretation of a versatile luxury SUV, which strikes a perfect balance between elegance and versatility. On the exterior, this is seen in the concept’s confident posture and athletic prowess, while the spacious interior indulges passengers and immerses them in technology that connects them to the vehicle. Recognizing the brand’s global impact, the GV80 Concept utilizes the latest plug-in hydrogen fuel cell electric technology to combine eco-performance and capability, all skillfully designed to fulfill the needs and explore the escapes of the urban adventurer. Genesis will continue to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.

2017 Genesis GV80 Concept Exterior Computer Renderings and Photoshop
- image 713319

“The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand – its design is timeless, with an understated yet dynamic overall surface complexity,” said Head of Genesis Design, Luc Donckerwolke. “These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you’ll continue to see in future models from our brand.”

“There is a unique energy and diverse global culture to New York that is fitting for Genesis, and we are excited to unveil the GV80 Concept here,” said Head of Genesis Brand, Manfred Fitzgerald. “This concept is an important milestone for the brand to share our vision of the future, introducing a further expansion of our product portfolio.”

2017 Genesis GV80 Concept Exterior Computer Renderings and Photoshop
- image 713316

Exterior Design & Inspiration
The GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilizing exceptional materials and purposeful forms to create a feeling of desire. The concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.

The front of the GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

2017 Genesis GV80 Concept Exterior Computer Renderings and Photoshop
- image 713311

The elegant posture of the GV80 Concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV’s athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.

The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept’s athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

2017 Genesis GV80 Concept Interior Computer Renderings and Photoshop
- image 713303

Interior Design Concept
Designed in harmony with the refined exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology.

The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door creating a welcoming and spacious ambience. A wide 22-inch curved display set in the instrument panel cascades into the driver’s cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display.

Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.

2017 Genesis GV80 Concept Interior Computer Renderings and Photoshop
- image 713304

Interior HMI Concept
The GV80 Concept’s interior features an innovative Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch. All of this technology is seamlessly blended into the precision designed details of the vehicle.

The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to the most commonly used functions including Navigation, Entertainment, Communication, and Environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver. The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. Each passenger is invited to a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

2017 Genesis GV80 Concept Interior Computer Renderings and Photoshop
- image 713305

Interior Color and Materials
To complement the refined exterior, the GV80 Concept’s beautifully crafted interior environment showcases a curated combination of high-quality materials, vibrant colors and rich textures that lend themselves timeless sophistication. The GV80 features exquisite semi-aniline leather interior, with quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.

The meticulously-wrapped rich leather on the upper instrument panel is contrasted with distinctive Architexture suede on the instrument panel bridge that elegantly surrounds the front passengers for an interesting tactile accent. Echoing the warm alloy metal from the exterior, the trim detail below the bridge indicates the flow of cabin air and is highlighted by polished aluminum trim pieces.

Embracing its urban and outdoor spirit, the GV80 Concept’s ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials. Finally, the SUV’s cargo area features an elegant tonal and texture effect by Architexture suede, dark gray leather and slate ash wood that is both visually appealing and functional with contrasting sleek metal tie downs.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: