The Genesis brand was introduced in 2015 as Hyundai’s premium division. The name was derived from the Hyundai Genesis, the company’s full-size sedan, which became the Genesis G80 after the rebranding. Before the G80 debuted, the newly-founded brand introduced the G90, a redesigned, more luxurious version of Hyundai’s range-topping sedan, the Equus. Come 2017 and Genesis introduced its third sedan. Called the G70, it is aimed at the premium compact market, which is currently populated by offerings like the BMW 3 Series, Mercedes-Benz C-Class, and Cadillac ATS.