Envisioned in the early 2000s while Hyundai was developing the first-generation Genesis sedan, the Genesis brand was officially established as a standalone marque in November 2015. And since then, things progressed incredibly fast. The flagship G90 was launched in late 2015, followed by the slightly smaller G80 in early 2016. In 2017, Genesis launched its third vehicle, the G70, which is smaller than the G80 and aimed at the compact premium market. 2017 also brought the GV80, a concept that previews the company’s first SUV. The hauler is set to arrive in 2019, but I already created a speculative review of what it will bring to the table, alongside with a rendering of what the production model might look like.