The BMW 7 Series and Mercedes S-Class Better Watch Outby Dim Angelov, on
Despite manufacturers churning out a variety of luxury SUVs of late, full-size luxury sedans are still the epitome of opulence and lavish luxury. Even now, the luxury sedan market is quite competitive. The new Mercedes S-Class recently came out, Audi has updated their A8, and an all-new BMW 7 Series is on its way. The German trio has been killing it for years, with the occasional Jaguar XJ, Lexus LS, or Cadillac CT6 securing a rather insignificant market share. Now, however, Genesis is the one gunning for the full-size luxury sedan segment, by coming up with an all-new G90. Here’s what we know so far.
A camouflaged G90 has been spotted in Sweden performing cold-weather testing and now new imagery shows the car being tested in Germany. Although the car is still under wraps, we can spot some signature Genesis elements, like the diamond-shaped grille, lower fascia, and exhaust tips sharing the same shape as the grille.
Because of the camouflage, it’s very difficult to tell whether we’ll see the two-piece headlight and taillight design, but given the thin LED strips in the front, which simply aren’t big enough to house anything else, we believe that the split headlights will continue to be a Genesis trademark. Of course, the same goes for the taillights and side turn signals.
Moreover, Genesis hasn’t announced a new design language, nor has it shown us a concept featuring different aesthetics than what they are currently giving us.
The G90 has always had unique rims and the test car is showing a new, slightly bolder multi-spoke wheel design.
The G90 first came in late 2015 as a 2016 model and a year later – in 2017 – it went global. Pre-facelift models were called EQ900 I South Korea. The first-generation G90 was very reminiscent of the Mercedes S-Class and Lexus LS models. This changed with the 2018 facelift, which gave the ca a much more distinctive look. This is also where we started seeing design cues that would later evolve into the brand’s athletic elegance design.
As for the upcoming 2022 G90, we wish we could tell you more, but the car is just too heavily camouflaged at this stage in its development. Luckily, there are already renderings giving us some idea of what the car is going to look like. Moreover, it’s already being called the next Korean S-Class, which is high praise, considering the Stuttgart model’s success and heritage.