Even if you’re not into football, there’s one thing we can all agree on – the Superbowl usually hosts some pretty awesome car commercials. While there are plenty of commercials during the big game (they cost huge money, by the way) none of the companies that partake in the advertising craze seem to be as competitive as automotive companies. It’s almost like there’s a constant battle for all of them to one-up each other, and it ends up being pretty awesome for the rest of us.
It’s not often that advertisements come off as something we’re excited about, but this is one of those cases. So, with the big game just days away (kickoff happens on February 2,) we thought we’d compile all of the Superbowl LIV commercials released thus far. This includes commercials from Hyundai, Audi, Genesis, Kia, and – believe it or not – Porsche. The latter on that list hasn’t advertised during the big game in decades, so that’s kind of a big deal. Anyway, go ahead and scroll on down to get a sneak peak at Superbowl LIV’s car commercials.
Super Bowl LIV Commercial: 2020 Hyundai Sonata - Smaht Pahk
Super Bowl LIV is just around the corner and ads from car manufacturers are starting to kick in. The latest commercial comes from Hyundai, which advertises its new Remote Smart Parking Assist feature with a handful of celebrities and the help of Boston accents. Yes, Smaht Paht isn’t a typo, it’s the actual name of the ad.
Hyundai’s Super Bowl LIII Commercial “The Elevator” Features Jason Bateman
Hyundai is using its Super Bowl LIII commercial to promote its Shopper Assurance program for buyers, and it even tagged actor, director, and comedian, Jason Bateman, along for the ride. Given Bateman’s presence, the commercial is light with its tone with splashes of humor sprinkled in to get the audience’s attention. In the end, Hyundai isn’t promoting a specific model in its ad, though it did include a cameo from the Hyundai Palisade, the company’s all-new big boy SUV. The commercial is all about promoting Hyundai’s Shopper Assurance and, while it didn’t exactly drive home the point of what the program is all about, the ad succeeded in showcasing that it’s available for customers who need it. The 60-second spot will run at some point in the first quarter of the Super Bowl.
Hyundai Brings a Tear to our Eyes with Super Bowl LII Commercial
Apparently, Hyundai still knows how to choke us up with its Super Bowl commercials. As much as the ad featuring the Hyundai Kona did that for all the wrong reasons, the Korean automaker’s other Super Bow commercials legitimate brought a tear to our eyes, and it’s not an ad for any one of the company’s models. Instead, Hyundai took an entirely different approach by reminding all of us that a part of the proceeds from every Hyundai that has been sold in the last 20 years went to Hyundai Hope on Wheels, a non-profit organization the Korean automaker started in 1998 to support life-saving pediatric cancer research.
Hyundai Kona to Get the Superbowl LII Commercial Spotlight
The all-new Hyundai Kona is getting premium placement at Super Bowl LII with a commercial of its own, or at least that’s what it seems like on the outside. The 60-second commercial features the Korean automaker’s punchy new crossover, but it’s not actually the star of the ad.
Instead, we get to see a children’s soccer game that devolves into a red card fest, all because the referee wants to catch the game between the New England Patriots and the Philadelphia Eagles. The unsuspecting parents (and coaches) eventually buy in on the referee’s charade, and when no one’s left to play the game, everybody scampers back to their homes to catch the game.
Apart from a few shots at the start and end of the commercial, the Kona is hardly visible in the entire ad. It’s not exactly the best way to spend millions of dollars on a 60-second commercial, but fortunately, the voice-over’s tagline in the end — “it’s designed to save the day” — helps tie the concept of the commercial together.
If you were underwhelmed by this commercial like I was, there’s a silver lining coming from Hyundai itself. In a similar move to what Snickers did last year, the Korean automaker is also filming a live Super Bowl spot that will showcase the company’s philanthropic efforts with the Hyundai Hope On Wheels childhood cancer fund.
Other automakers like Kia and Lexus have also tipped their hats with their respective Super Bowl ads. Hyundai’s sister company will focus on a spot featuring Emerson Fittipaldi and a pair of Kia Stingers while Lexus’ whole Super Bowl ad strategy will revolve around its partnership with Marvel Studios and the latter’s upcoming movie, Black Panther.
Hyundai To Film Its Super Bowl LII Advert On The Spot
Hyundai is gearing up for its big Super Bowl advert, with plans to finalize it with footage shot during the game in a last-minute editing blitz right before it goes live. The advert will highlight the company’s philanthropic efforts with the Hyundai Hope On Wheels childhood cancer fund.
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Hyundai Drops "First Date" Commercial Starring Kevin Hart For Super Bowl 50
Kevin Hart is without a doubt one of the funniest comedians today. He may be over-the-top with his antics sometimes, but for the most part, he’s a genuinely hilarious dude. Hyundai knows that, which is probably why the Korean automaker tapped Hart to star in one of its 60-second commercials for Super Bowl 50.
The ad is called “First Date” and stars Hart as an overprotective father who gives his daughter’s date the keys to his brand new Genesis sedan. The smug teenager gamely takes the keys not knowing that the Genesis sedan has Hyundai’s Blue Link Car Finder feature. Naturally, Hart did what every dad would do when his daughter’s out on her first date. In this case, he uses the Car Finder feature to track down the two teenagers and spy on everything they’re doing. He follows them inside the cinema, hides behind a wall of stuffed toys in a carnival, and somehow manages to find a Tiger helicopter to help in his snooping. Ok, not every dad does something like that, but for maximum effect, let’s pretend that they do. So the date ends up being a dud as the young girl comes home crestfallen, much to the dismay of the obviously rattled young man and to the delight of Hart. In the end, it does appear that daddy got what he wanted, all thanks to a great assist from the Genesis’ new Car Finder feature.
“First Date” is the second of two 60-second commercials that Hyundai will air at the Super Bowl. The other one, called “Ryanville”, stars Ryan Reynolds and will air during the kick-off time slot. As for Hart’s commercial, keep your eye out when it airs in the pre-game show time slot.
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Hyundai Releases "Ryanville" And "The Chase" Commercials For Super Bowl 50
Last week, Hyundai announced that it would be showing four commercials during Super Bowl 50. The game will be played on February 7, 2016, but apparently, the Korean automaker isn’t waiting around for this Sunday to release its highly anticipated ads. Two of the four commercials have already been uploaded on Hyundai USA’s official page, including “Ryanville”, the 60-second spot starring Deadpool himself, Ryan Reynolds.
The objective of the “Ryanville” commercial is to highlight the Automatic Emergency Braking with Pedestrian Detection safety feature that can be found in the all-new Hyundai Elantra. That feature ensures the driver and the passengers inside the car that no matter what kind of distractions are out there, the feature will be able to detect them and stop the car in case the driver and/or the passengers find their eyes staring at anything other than the road ahead. Hyundai went to great lengths to try to prove that point, enlisting Reynolds to play, well, everyone in the “Ryanville” neighborhood, much to the delight of the two female occupants inside the all-new Elantra.
Meanwhile, the other commercial that’s been released is called “The Chase”. It’s a 30-second ad that touts another one of the nifty new features found in the new Elantra: the voice-activated Blue Link Remote Start feature. Say you’re in a forest and you’re being chased by two bears, one of which we later find out is vegan. You’d be in a mad dash to get to your car, right? Worse, there’s a lot of panic that comes with trying to open the doors and starting the car, all while stealing glances in every direction to make sure that bears haven’t arrived. It’s a tricky situation to be in as a lot of victims in horror movies will tell you. Now imagine being able to circumvent all of that trouble by simply barking a command in your smart watch to start the car so when you get to the door, the engine’s already running, saving you precious time that could have otherwise been the difference between you escaping or getting eaten up for lunch. That, in a nutshell, is what “The Chase” commercial is all about.
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Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds
Those who plan to watch Super Bowl 50 on February 7, 2016 will be treated to not one, not two, not three, but four commercials from Hyundai. The automaker recently announced its full slate of ads during the big game, totalling four commercials, including two 60-second ads and two 30-second spots. The first of the two 60-second ads will run during the pre-game show while the second 60-second ad will be shown in the pre-kick off time slot, traditionally one of the most-watched segments of the Super Bowl. The two 30-second ads will run in the first and second quarters of the game, respectively.
Hyundai also said that it has tapped some Hollywood heavy-hitters for the 60-second spots. The first one, called “First Date”, will feature comedian Kevin Hart. Without diving into the details of this commercial, Hyundai simply described it as Hart using the Genesis sedan’s Hyundai Blue Link Car Finder feature to ensure that his daughter gets home safely after her first date. Knowing Hart’s comedic genius, this commercial should be a ball of laughter.
Meanwhile, the other 60-second ad, called “Ryanville”, will star no less than Deadpool himself, Ryan Reynolds. Taking the spot as his co-star will be the all-new 2017 Elantra and its advanced safety features that will come into play as a pair of women drive through “the most distracting neighborhood ever”. Sounds like Reynolds will be one of those distractions.
As far as the two 30-second spots are concerned, neither will have any celebrities in them. Instead, Hyundai will take the opportunity to focus the ads on the brand itself. The first one, called “Chase”, will highlight the Elantra’s voice-activated Blue Link Remote Start feature, while the second spot, titled “Better”, will have a more emotional tone to it as it captures the company’s mission to improve consumer experience through “human-focused technology, distinctive design and uncompromising workmanship”.
You can catch all four commercials in the lead-up to and during Super Bowl 50. With an expected 120 million people tuning in for the game, I don’t think it’s going to be difficult missing out on any of Hyundai’s four commercials.
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While we often have praise for automakers who create interesting marketing videos, Hyundai’s latest one had us totally up in knots. Produced presumably by its German arm, Hyundai has produced a ten-minute promotional video of the European-spec i10 by slamming together scene reprisals from 70 different movies.
If you’re looking for any sense of this video, you’re probably not going to get any because the video is about as confusing, strange, and downright bizarre as any promo video we’ve seen in recent memory.
We’re going to stop short of calling it pointless because the mere fact that I’m writing this and you’re reading it means that Hyundai accomplished its goal of getting people to talk about this video. So props to Hyundai for that, but that still doesn’t take away from the fact that even after multiple viewings, the entire point of the video, other than to show the i10 in various scenes, still escapes us.
Maybe we have to watch it while our senses are impaired? Who knows, maybe a few glasses of something special will make for a totally different level of appreciation for this video.
Super Bowl XLVIII ended with tears for some fans and with joy for others, and the tears were especially salty, considering the huge difference in score, as the Sehawks gave the Broncos quite a whooping 43-8. On a good note, at least there were some cool car commercials to enjoy during this total blowout.
Just like with the game, we had some winners and some looser. Commercials like Budweiser’s "Puppy Love" Jerry Seinfeld’s Reunion/Crackle received rave reviews and millions of views online, but we’re more interested in what happened in the automotive section.
Many consider Audi hit a home run with its "Doberhuahua" commercial, while Maserati’s "Strike" or Chevrolet’s "Romance" were total failures, but what do you think? In your opinion, which ad was the best this year?
In my humble opinion, I found Volkswagen’s "Wings" the funniest one of the year. As for the stinker of the year, I have to vote for Chevrolet’s "Romance" ad, as it seemed nearly pointless.
Click past the jump to see all of the Super Bowl XLVIII car ads.
Most of you know Johnny Galecki, especially for his great part in the CBS hit show "The Big Bang Theory," but few of you know that Galecki has a great passion for Super Bowl ads: "the commercials during the game are always the highlight for me."
This year he will not only watching the commercials on TV, but he will also star in Hyundai’s ad called "Nice." It shows Galecki driving a brand-new 2014 Elantra when an attractive young woman pulls up next to him in the exact same Elantra. Like every other man, Galecki sees an opportunity in this encounter and complements the lady for the "nice ride." When the light turns green and then a crazy car chase takes place, with plenty of explosions and even a little air time.
The second spot, which is called "Dad’s Sixth Sense," features Hyundai’s all-new Genesis and shows how its automatic emergency braking can relieve the stress of being a day and raising a son.
One more video after the jump.
The Super Bowl is set to air this Sunday, but we still have time to see a few more commercials. The latest one comes from Hyundai and it reveals how much fun, or trouble, a family can have in the new seven-passenger Santa Fe.
The new "Epic PlayDate" ad stars rock band The Flaming Lips who play the song "Sun Blows Up Today" specially for this ad. If you like it, you can buy it from iTunes starting today, or you can wait until band’s new album called “Terror” arrives in April.
To our knowledge, this is the final Super Bowl ad for the Korean automaker, unless they happen to have something else up their sleeve. If the Santa Fe impressed you, it will be available for order starting this spring. It can be yours for a price of $28,350.
We’ve already seen three of Hyundai’s five Super Bowl-bound commercials, and if we do say so ourselves, they’re getting a lot better with each release. Their latest ad for the Santa Fe, called "Team," is the best one yet.
Evoking a kind of Little Giants meets Bad News Bears feel to it, a little kid gets his football taken away from him by some unruly bullies who tell him that he could only get it back if he brings a team together. With the help of the kid’s rather intimidating mom, he proceeds to round up his posse, except that his posse is comprised of friends that each bring a unique skill set to the table.
All together, they go back to the field and stare down the bullies, each with the intent of inflicting as much pain as possible. Well, except for one little dude who looks like he’s about to decapitate someone.
Overall, it’s a pretty good commercial that ties up well to the actual game itself.
Hyundai’s "Don’t Tell" commercial, one that will have prominent air time during the Super Bowl, has actually been playing in the air for a number of weeks now.
Despite being a full-blow 30-second ad (it’s actually 32 seconds), the "Don’t Tell" commercial is still being characterized as a preview commercial for Hyundai’s total Super Bowl platter, which will include four more commercials.
In addition to "Don’t Tell", which by the way left us with nothing more than a slight chuckle, the Korean automaker is also planning to play "Epic PlayDate,” "Team,” "Stuck,” and "Excited.” These all sound cool enough, but we all know that sounding cool and actually being cool are two completely different things when it comes to Super Bowl ads.
We’ll hold our final judgment once we see all five ads run during the Big Game.
Click past the jump to see two more of the four remaining Super Bowl commercials.
Super Bowl Ad: Hyundai Elantra earns well-deserved "victory lap" for being North American Car of the Year
There aren’t a lot of cars in this world that probably gets less hype and appreciation than the Hyundai Elantra. Hard to believe, too, considering that the Elantra is a good enough car to win the 2012 North American Car of the Year of the award.
So in its own little way, the Hyundai Elantra is celebrating its award in a rather unique and potentially annoying way: riding a victory lap in the neighborhood with its horn in full blast exclaiming its awesomeness.
Sounds like the kind of thing that gets people to throw rocks at your car, but in this instance, we don’t’ blame Hyundai and the Elantra for pulling off this ad, especially since the Elantra deserves all the recognition it can get for being one of North America’s best automobile purchases.
Say whatever you want about the Elantra, but make no mistake, it’s a car worthy of respect and - in this case - a victory lap around the neighborhood.
Since the Super Bowl only comes out once a year, the race to have the best auto commercial is usually fast, feverish, and packed with plenty of attention-grabbing scenes. This year, Hyundai is rolling out an armada of ads to keep itself relevant to viewers during the Big Game.
One commercial, in particular, features the Hyundai Genesis Coupe, which, for all of it’s outstanding qualities, possesses an equally strong trait that just might be the most important of them all: it has the ability to bring a man back to life!
In this ad, a man is driving his Genesis Coupe with his "pops" riding shotgun and giving him the whole spiel on how to be successful in life. In the middle of the latter’s soliloquy, he ends up getting a heart attack, to which the driver decides to use his sports car as an oversized defribillator, alternately accelerating and braking the car until pops comes back to life.
As soon as he does, he finishes off his advice to young Jensen, oblivious to the fact that he came this close to heading over to the while light, all thanks to Anderson and his "pulse-pounding" Genesis Coupe.
Clever ad, Hyundai.