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2022 Hyundai Santa Cruz

2022 Hyundai Santa Cruz

The Santa Cruz is neither a pickup truck nor an SUV, but has created its own niche and it looks strong

The Santa Cruz was one of the most anticipated vehicles from Hyundai for the better part of the last decade. The company unveiled it as a concept back in 2015 at the Detroit Motor Show and there were a lot of eyes on it since it was the automaker’s first pickup truck. Fast forward to 2021, the Santa Cruz is finally unveiled and the automaker has taken a different approach to it. Hyundai is referring to the Santa Cruz as a Sport Adventure Vehicle and not a pickup truck. We don’t know what the reason for this is, but the Korean automaker is coming across as a little defensive here and not as a niche-maker.

That said, the truck, err., SAV, does look pretty fancy and seems to be quite rugged and tough. The truck will be available from the summer of 2021. Also, doesn’t BMW also call the X7 an SAV? The ‘A’ there stands for ‘Activity’, I believe.

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2022 Hyundai Santa Cruz

2022 Hyundai Santa Cruz

The South Korean’s first pickup truck will be a unibody construction and is expected to feature a starting sticker price of $25,000

Hyundai has a fairly long lineup of sedans and SUVs. With that covered, the company now plans to enter the pickup truck market, too. Back in 2015, Hyundai revealed the Santa Cruz truck concept at the Detroit Auto Show. Not a lot is known about the production model yet, but it will be based on the new Tucson SUV and will have a unibody construction. The truck has been spotted a few times over the years during its test runs, but we’re yet to see it without camouflage. The production is set to begin this year, and Hyundai could debut it sometime next year with deliveries starting soon after.

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2016 Hyundai Creta STC Concept

2016 Hyundai Creta STC Concept

A new truck-let concept from Hyundai special-built for Brazil

While America was electing a new president on November 8, Hyundai debuted its new Creta STC pickup concept at the Sao Paulo Motor Show in Brazil. Basically a re-think of Hyundai’s Santa Cruz pickup concept, this truck takes the design idea to the next level, bringing a more youthful appearance aimed at attracting younger buyers in the South American region.

Not much is known about the concept except that its based on Hyundai’s two-row, five-passenger crossover called the Creta, but is larger in just about every dimension. The truck version is nearly a meter longer than the standard Creta, and is a few inches wider. Its wheelbase is also extended by nine inches.

The Creta STC Concept was developed by Hyundai’s design center in South Korea in conjunction with Hyundai Motor Brazil’s development team in order to create a highly targeted truck. The design direction points the Creta STC Concept at young Brazilians living in large urban areas who seek a mix of utility and sportiness.

The unibody pickup features many design elements that appear more production ready than the Santa Cruz Concept. Whether or not Hyundai will actually move forward with this design is yet to be seen. If it does get the green light, the chances of Hyundai green lighting the U.S.-spec Santa Cruz should become even higher.

Continue reading to learn more about the Hyundai Creta STC Concept.

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The 2015 Truck of Texas: Crowing the Winners

The 2015 Truck of Texas: Crowing the Winners

Every fall, dozens of journalists from all over Texas and around the country gather to compare, test, and crown the winner of the “Truck of Texas” competition. It’s a coveted award from the Texas Auto Writers Association that signifies Texas’ collective approval of a truck. And not only are trucks involved, awards go out for the SUV and CUV of Texas.

I already touched on the topic in the preview piece, but awards are also given to the winner in each vehicle category and for various things like “best connectivity” and “best powertrain.”

This year’s competition was fierce. There were 84 vehicles present from 21 automakers entered into 17 different categories. Evaluating the field were 69 TAWA members comprised of journalists and social media influencers.

So let’s get down to the results. Keep reading for the full breakdown.

Continue reading for the results of the 2015 TAWA Truck Rodeo

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2015 Hyundai Santa Cruz Crossover Truck Concept

2015 Hyundai Santa Cruz Crossover Truck Concept

The idea for a crossover truck isn’t a new one. Things like the Honda Ridgeline, Chevrolet Avalanche, and even the GMC Envoy XUV have trotted down that path. Nevertheless, Hyundai’s latest concept vehicle at the North American International Auto Show is a truck of sorts. It’s called the Santa Cruz and Hyundai says it combines all the driving dynamics of a crossover SUV with the utility of a small pickup. A quick read of the press release (below) confirms suspicions that the Santa Cruz Concept is a lifestyle vehicle aimed at Millennials who have “unspoken needs” of greater utility.

“Santa Cruz is the perfect vehicle for those that want the attributes of a CUV, but still have dirty stuff that belongs ‘in the back,’” Hyundai says. The idea is tantalizing: to have room for muddy shoes, fishing or sporting gear, and the occasional stack of firewood without giving up the car-like interior and easy driving attributes.

The Santa Cruz does offer an interesting solution for hauling longer loads in its shorter bed. Beneath the bed lining lies a second section that pulls out like a drawer, added length to the bed’s floor and side walls. The tailgate remains fully functional, allowing easy access to the bed. Cargo tie downs line the inside of the box for easily securing items. A hard-folding tonneau cover seals the bed for weather and security.

What’s more, Hyundai has thrown in a 2.0-liter turbodiesel that makes 190 horsepower and 300 pound-feet of torque. The automaker expects the Santa Cruz to achieve fuel economy ratings in the upper 30-mpg range.

Click past the jump to read more about the 2015 Hyundai Santa Cruz Crossover Truck Concept.

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