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Super Bowl Ad: Hyundai's Latest Commercial Invokes the Team Concept

Super Bowl Ad: Hyundai’s Latest Commercial Invokes the Team Concept

We’ve already seen three of Hyundai’s five Super Bowl-bound commercials, and if we do say so ourselves, they’re getting a lot better with each release. Their latest ad for the Santa Fe, called "Team," is the best one yet.

Evoking a kind of Little Giants meets Bad News Bears feel to it, a little kid gets his football taken away from him by some unruly bullies who tell him that he could only get it back if he brings a team together. With the help of the kid’s rather intimidating mom, he proceeds to round up his posse, except that his posse is comprised of friends that each bring a unique skill set to the table.

All together, they go back to the field and stare down the bullies, each with the intent of inflicting as much pain as possible. Well, except for one little dude who looks like he’s about to decapitate someone.

Overall, it’s a pretty good commercial that ties up well to the actual game itself.

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Super Bowl Ad: Hyundai Ad Bombing the Super Bowl with Five Commercials

Super Bowl Ad: Hyundai Ad Bombing the Super Bowl with Five Commercials

Hyundai’s "Don’t Tell" commercial, one that will have prominent air time during the Super Bowl, has actually been playing in the air for a number of weeks now.

Despite being a full-blow 30-second ad (it’s actually 32 seconds), the "Don’t Tell" commercial is still being characterized as a preview commercial for Hyundai’s total Super Bowl platter, which will include four more commercials.

In addition to "Don’t Tell", which by the way left us with nothing more than a slight chuckle, the Korean automaker is also planning to play "Epic PlayDate,” "Team,” "Stuck,” and "Excited.” These all sound cool enough, but we all know that sounding cool and actually being cool are two completely different things when it comes to Super Bowl ads.

We’ll hold our final judgment once we see all five ads run during the Big Game.

Click past the jump to see two more of the four remaining Super Bowl commercials.

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Hyundai to Unveil the Elantra Coupe Zombie Survival Machine

Hyundai to Unveil the Elantra Coupe Zombie Survival Machine

The 100th issue of the comic series “The Walking Dead” is coming up and typically we wouldn’t have too much interest in it. However, once we hear the term “Zombie Survival Machine” combined with “Hyundai,” our ears perk up a bit.

Hyundai has teamed up with the writer of the comic, Robert Kirkman, to create the ultimate Zombie Survival Machine using none other than a brand new Hyundai Elantra coupe. Hyundai has teased a final sketch of the creation, but we are not too sure if this is actually what it will look like. Fortunately, we don’t need to wait too long, as Hyundai is unveiling this walking dead survival coupe at the Comic-Con, which starts on July 12th and runs through the 15th.

If the sketches are true to the real-life production model, it will bear a V-shaped plow on the front with massive metal spike protruding from the top, which will help turn zombies into shish-kabob. On each rim is another skewer that looks like it is designed to do serious damage to a zombie’s leg. Up top you get triple fog lights, because we all know that the zombie apocalypse is never complete without tons of fog.

The front, rear, and side glass is all reinforced with steel bars so that even if the zombies manage to shatter the glass, they still can’t get into the car – it also works great for carjackers. There’s also a winch mounted to the front end and the body panels appear to be steel plated.

We all know that this model will, of course, never be produced beyond this special one-off model, but it’s bound to be cool nonetheless. Hopefully Hyundai is taking this task seriously and not manufacturing the defense systems out of foam. We want to see real-life metal and a brand new Hyundai that is fit to do battle… Then… Let us drive it, please?

We’ll update you with complete details on this zombie-fighting Hyundai the second we get all of the information and some rear shots of the car. Until then, enjoy the concept drawing.

Click past the jump for Hyundai’s press release.

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Hyundai to have a fleet average of 50 MPG by 2025

Hyundai to have a fleet average of 50 MPG by 2025

Hyundai’s fleet of cars and SUVs will all have a combined fuel economy rating of 50 miles per gallon minimum by 2025. At least that’s the goal Hyundai is trying to attain by that time. They are already close, as Hyundai has had one of the best fleet fuel economies of any automaker in the United States.

"We don’t know specifically how to get there, but we do have a roadmap," said Hyundai Motor America top executive John Krafcik at the 2010 CAR Management Briefing Seminars, according to published reports.

The Hyundai Sonata has a combined economy rating of 26 miles per gallon and it can even get 40 mpg on the highway if driven carefully. The car is only offered with a four-cylinder motor and it’s selling like hotcakes.

“If we had the capacity in our Alabama plant, we think we could be doing 20,000 Sonatas a month,” Krafcik said.

The step by Hyundai is much larger than the government’s mandatory 35.5 mpg rating by 2016. It should interesting, if we are all still around at that time, to see how they do it.

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Hyundai confirms Elantra coming to U.S by end of year

Hyundai confirms Elantra coming to U.S by end of year

This is a big day for Hyundai. Today is the first day of sales for the new Avante in South Korea. Now, we just have to wait until the end of the year for the sedan to come to the United States under the Elantra name.

The car first debuted at the Busan Auto Show in Korea last spring and it features a strikingly brilliant design inside and out. It borrows some of its looks from the Sonata, which Hyundai calls “wind craft”. It should make a big splash in the U.S market and prove to be tough competition for the Chevrolet Cruze and Ford Focus.

The length of the car has been enlarged by one inch and the axles are now two inches further apart. The Avante is powered by a 1.6-liter Gamma direct-injection inline-four with 138 horsepower and 123 pound-feet of torque. The car will get around 38.8 miles per gallon combined. No word on what motor the U.S version will have.

Hit the jump for the press release.

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2011 Hyundai Equus - U.S. Version

2011 Hyundai Equus - U.S. Version

South Korea’s motoring conglomerate, Hyundai, is set to introduce its flagship Equus luxury sedan to the US market. With stiff competition from Mercedes, BMW, Lexus, and Infiniti, Hyundai is planning an onslaught on the top dogs with its relatively cheaper grand saloon, with prices starting at above $50,000.

Directly aimed at the Mercedes Benz S class, the Equus will be offered in two variants: Equus Signature and Equus Ultimate. These two models will be powered by Hyundai’s inhouse Tau V8 engine pumping a timid 385 bhp,which is below par as compared to what’s being offered by the rest of the luxury sedan gang.

With an emphasis on offering better value for the money, Hyundai is equipping this grand sedan with goodies that hardly anyone can ignore. In the signature model, a top lexicon audio system with 17 speakers and an electronic damping suspension system, amongst other innovations, will be offered as standard.

For the range topping Equus ultimate version, rear reclining seats with cooling facility, power headrests, and a rear based entertainment unit will be offered by Hyundai for ultimate comfort.

Hit the jump for a list of all the features available on the Hyundai Equus.

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Top Ten Under the Radar Cars For 2010

Top Ten Under the Radar Cars For 2010

There are certain vehicles that just sell well. Take the Honda Accord and Toyota Camry for instance. No matter what happens or how good the competition is, these two will sell well for their companies. We’re not saying that there is anything wrong with these two models, except for the Camry, which is dull as a dishwasher, but a buyer needs to look at what else is on the table. The first choice might not be the best choice.

In many cases, the cars that are often ignored are the better buys. These are the dark horses of the automotive world. These are cars that fly under the radar of the American public.

Below are our ten best cars that aren’t quite known to the general public. Sure, us car people know about them, but your average consumer might be unaware. This list is not a top ten; so don’t think that one is better than ten, because it might not be.

There are a few models on the list that won’t be under the radar for long, but as of now, we still consider them dark horse models.

Hit the jump to see the list.

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Hyundai Sonata Turbo is mighty impressive

Hyundai Sonata Turbo is mighty impressive

So, we all know by now that the Hyundai Sonata is very good and better than most of the competition. It looks brilliant and can turn heads like a topless woman walking down the street. It has never lacked power, but Hyundai wanted to offer up something fun, for those of us who are speed freaks.

The Hyundai Sonata Turbo is coming and we simply can’t wait. Hyundai say that under the hood of the Turbo will be a 274-horsepower 2.0-liter turbocharged motor that will allow the car to hit 60 miles per hour in just 6.5 seconds. Nissan Altima 3.5 SR, watch your back.

The power is great, but so is fuel economy. And like the base Sonata, the new Turbo version doesn’t disappoint. The Sonata Turbo, with its turbocharged motor, will be able to get 22 miles per gallon city and 34 on the highway. Mind you, that is on regular-grade fuel, not the premium nonsense that some turbocharged cars have to use. That is mighty impressive if you ask us. Hyundai claims that the fuel economy figures are 16 percent better than the 3.5-liter V6.

Driving impressions should be coming soon and we can’t wait to take this new Hyundai out on the back roads.

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Hyundai Veracruz in its last days?

Hyundai Veracruz in its last days?

The Hyundai Veracruz might be in its last days. The car has always been pretty good, but the crossover has never sold entirely well. So, with Hyundai models flying off the showroom floors, the Veracruz is getting left behind. Now, Autoblog is reporting that the Veracruz will be around for a little bit longer, but inevitably, the CUV will be replaced by a long wheelbase version of the Sante Fe.

This really caught us a bit off guard, as Crossover models seem to be the hip thing at the moment. Nissan has just added a longer version of the Qashqai and other automakers are likely to follow suit.

This move will likely be a ways off, so it’s not clear yet on how stretched the Sante Fe will be. This stretch won’t be new for the Sante Fe though, as it was offered in a three-row version before its update in 2010. Hyundai will need to increase cabin space, especially in the third row, in order to get shoppers thinking Korean.

Hyundai is also looking to put the new lithium-polymer hybrid drivetrain into the Santa Fe. The motor was first designed for use in the Sonata, but the SUV seems like the perfect fit. No word on if this is actually true, but it seems to make perfect sense. Look how well theFord Escape Hybrid is selling and you’ll soon see the point.

More news to come.

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Video: The five-minute version of the Hyundai/Brett Favre Super Bowl commercial

Video: The five-minute version of the Hyundai/Brett Favre Super Bowl commercial

By now, you’ve probably gotten your fill of that hilarious Hyundai commercial featuring a 50-year old Brett Favre accepting the MVP trophy for Superbowl 54 in 2020.

But if you’re one of those who watched the ad during the live telecast of Superbowl 44, chances you are, you saw the watered-down version of Favre’s post-game press conference. Well, thank God for the Internet.

In this video, we have the full five-minute Favre interview where he talks about, among other things, blueberries, robot referees, fishin’ rodeos, playing an NFL game on the moon, and his continued indecisiveness on whether to keep playing past 2020 or to retire – for good. The hilarious ‘interview’ is followed by the same Hyundai plug that came with the TV version wherein Hyundai promotes the brand’s 10-year car warranty.

Check out the video and be treated to five minutes of Brett Favre at his witty and comedic best.

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Hyundai to air eight different commercials for the Super Bowl

Hyundai to air eight different commercials for the Super Bowl

If there’s one thing we know now about Hyundai heading into Sunday’s Super Bowl, it’s that the car brand is determined to leave a lasting impression to all those watching the sports spectacle just for the commercials.

We’ve already previewed their Brett Favre commercial a few days ago but now we have all of Hyundai’s advertisements, all of which are expected to air at some point during the game.

And by all, we mean all eight of them.

In an attempt at taking full advantage of the enormous viewership generated by the Super Bowl, Hyundai is spending a pretty lump sum of money for the right to air these commercials. Each 30-second spot during the game is expected to cost somewhere in the neighbourhood of $2 million so if all of Hyundai’s eight commercials air at least once during the event, then the South Korean car brand should expect to pay around $16 million for that privilege.

And the best part is, Hyundai doesn’t seem to mind forking over that kind of money. "The Super Bowl is not only a showcase for great football, but also for the most significant advertising, reaching an estimated 95 million viewers in the U.S.," said Joel Ewanick, vice president of marketing, Hyundai Motor America.

"Following in the footsteps of our 2008 and 2009 Super Bowl focus on the new Genesis and Genesis Coupe, we are focusing this year’s Super Bowl campaign on the all-new 2011 Sonata, the most significant new model introduction in our history."

Check out all of Hyundai’s commercials after the jump.

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Hyundai’s Superbowl Ad features Brett Favre still playing at 50 years old

Brett Favre may not have made it to the Superbowl but thanks to Hyundai, he’s still going to be part of the show.

Hyundai’s Superbowl commercial features no less than the gunslinger accepting a holographic Superbowl MVP trophy. The only problem is, it’s 2020 and Favre is 50 years old. In true Favre fashion, Old Brett accepts his trophy yet still is undecided about his future.

On the contrary, Hyundai assures you that its 10-year/100,000 mile warranty will still be covered at that time, leaving us to ponder that if Hyundai can be so decided on something like this, why can’t Brett Favre do the same?

In the word’s of the brand’s tag line, think about it, Brett.

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Hyundai at the 2010 Detroit Auto Show

Hyundai at the 2010 Detroit Auto Show



The Korean automaker Hyundai has been hard at work in order to meet the future Environmental Protection Agency’s Corporate Average Fuel Economy standards whereby a manufacturer’s range must average 35 MPG. With a commitment to weight reduction and efficiency, and the new Blue-Will Plug-in Hybrid concept that made its debut at the 2010 North American International Auto Show in Detroit is further evidence of Hyundai’s commitment to a greener tomorrow with its panoramic glass roof and solar cells for recharging the batteries that allows for an electric only driving distance of up to 40 miles on a single charge and an average fuel economy of more than 100 MPG. In case you weren’t able to attend the show in Cobo hall, here is the Hyundai presentation for your viewing pleasure.

Continued after the jump.

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Hyundai brings the Equus to the 2009 South Florida International Auto Show

Hyundai brings the Equus to the 2009 South Florida International Auto Show

Hyundai turned a few heads at the Miami Auto Show by displaying the all new Equus luxury limousine on the turntable in the center of their booth. While this was actually a Korean spec Equus, it still managed to impress the judges at the show. The new Hyundai is scheduled to go on sale sometime next year for close to $50,000; and while Hyundai only expects to sell 20,000 units per, after sitting in the passenger’s seat we think they shouldn’t have a problem. The car could get toned down for the U.S. Market, after all Korean’s are crazy for chrome, but we just hope the hood ornament stays. It looks like they cut they head off of one of Rolls Royce’s flying ladies and then streamlined her physique in order for it to guide Korean executives as they recline in comfort in the spacious back seat, catch up on some work with the wood tray table or simply relax by watching the fold out television monitor. The Equus is an elegant vehicle from Hyundai and is the next logical step for a company who has just enjoyed so much success with the current award winning Genesis sedan.

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Video: Climb Attack

The World Drifting Champion Rhys Millen recently raced his new highly modified RMR powered Hyundai Genesis coupe up the 12.4 mile hill climb course that consists of over 150 turns, many of which have no safety barrier and the consequences of running wide is a quick trip down the side of the mountain. However the multi disciplined driver had no prooblem tckling the hill, and broke the record for a 2WD Time Attack production based car in his 17th attempt conquering Pikes Peak, reaching the finish line in 12 minutes and 9.39 seconds.

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Hyundai waits until Pebble Beach to announce that the Equus flagship sedan will be sold in the U.S.

Hyundai waits until Pebble Beach to announce that the Equus flagship sedan will be sold in the U.S.

The Korean automaker Hyundai waited until the perfect moment to announce that the Equus flagship sedan will in fact be making its way into dealerships right here in the U.S. The announcement came from the Pebble Beach Concours d’Elegance after much anticipation and speculation as to whether the American market was ready for an ultra premium sedan from Hyundai, and judging by the Genesis sedan’s warm reception, it looks like we are.

Hyundai Motor America president and CEO John Krafcik said that "We showed the car at the New York Auto Show earlier this year, and the response was fantastic,... Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” In the states Hyunudai hopes to steal a few luxury buyers from the likes of Mercedes, BMW and Lexus.

Congratulations are in order for the Korean automaker making a bold move and not being afraid to ruffle a few feathers at the world’s greatest car show. So while the 2009 Pebble Beach Concours d’Elegance will be featuring names like Bugatti and Bentley and celebrating a century of Morgan, Audi and the designs of Zagato; Hyundai has given everyone something else to think about.

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Hyundai Veloster and Hellion coming to USA

Hyundai Veloster and Hellion coming to USA

Hyundai announced that the Veloster sport coupe concept unveiled at the recent Seoul auto show and the Hellion cross/utility concept that bowed at last fall’s Los Angeles auto show might come to US market. "There’s actually several (vehicles under consideration) right now, and we’re doing research on each of them," Wayne Killen, director-product planning for Hyundai Motor America, tells Ward’s here.
The Hellion has been researched heavily in L.A. and the Veloster is being studied now, Killen (...)

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Hyundai working on a diesel model for the US market

Hyundai working on a diesel model for the US market

Hyundai is working on a diesel model for the US market. The 3.0-liter V-6 diesel engine that is on display at the Seoul Motor Show could power the Hyundai vehicles in the United States by the end of the decade.
"If everything goes well, probably we’d introduce it in the American market," said Lee Hyun-soon, president of Hyundai’s r&d division. He said the first vehicles to have the diesels would likely be (...)

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