Inovo Design, an Italian Design and Engineering consultancy Company, has unveiled the Lirica concept, a 5-meters long coupé that celebrates the Italian tradition in the luxury Gran Turismo segment.

At Geneva 2006 Inovo Design has unveiled Lirica, a classically-inspired automobile - as its name suggests - interpreted in a contemporary key and outfitted with an innovative driver-automobile interface.

Lirica showcases Inovo’s design and engineering capabilities: the design process took just 78 weeks.
Design Philosophy

Maurizio Ficcadenti, president of Inovo Design, defines Lirica as "An eighteenth century villa with ultramodern décor and cutting edge technology."

"We seek to express an artistic message through the technological instrument of the computer," explains Ficcadenti.

The concept name comes from the Greek word indicating song with musical accompaniment, and lyric opera is one of the crowing expressions of Italian tradition in the world.

The Inovo Design project pays homage to Italian aesthetics and artistic taste in this concept coupe, which recapitulates and communicates the company’s professional experience.
Exterior Design

A large coupe-almost 5 meters long with a wheelbase of over 3 meters-Lirica honors the tradition of the luxury Gran Turismo sedan.

The style and proportions evoke high end Italian sports cars of the past while avoiding any retro nostalgia. A balanced composition of broad surfaces, a body characterized by a few strong features, and minimum chrome and embellishments create a sober and extremely contemporary automobile.

The front end has a large air intake surmounted by extremely technical headlamps. The front end composition complies with standards to protect pedestrians in the event of an impact.

The profile view is characterize by the muscular rear wheelarch and the rearward cockpit, while the air outlet located between the side dor and the front wheel gives a rétro touch.

The sides and roof line converge at the rear into a soft and tapered form that does not reduce the comfort of rear seat passengers.
Interior design

The passenger compartment has four seats immersed in an atmosphere of a contemporary Italian salon. The style is minimalist and high quality throughout, with Alcantara upholstery and aluminum inserts.

"The design of Lirica revolves around new behavioral models. New multi-sensorial interfaces have been developed between occupant and car. Habitability of the interior space is optimized along with interaction with the world outside the car."

The traditional monolithic dashboard concept was replaced by a multi-functional central display and a 10" screen on the steering wheel, that includes the controls and main driver information.

In addition to the central 10" screen - for office purposes and satellite navigation - Lirica features 3 LCD displays for entertainment - DVDs, games and internet. for DVDs, games, or Internet navigation.

The 10" TFT (4:3) Touch Screen is controlled by a high performance computer specifically engineered for installation in vehicles. The operating system is Windows XP Professional with Wi-Fi Internet connection. Passengers have access to all the normal applications and functions (Power Point, Video, etc.) running under WinXP PRO.

The monitor is also the main interface for the Pocket Driver Itinera satellite navigation system.
Technical Data - Supposed features
Engine: frontal longitudinal V 90° 8 cylinders
Transmission: Rear drive, rear gearbox with Transaxle architecture
About Inovo

Founded in Turin (Italy) in 1995 by Maurizio Ficcadenti, winner of the 1994 A.D.I. XXVII Compasso d’Oro for the "Infradito" cosmetics package, Inovo Design offers a full range of consulting services in automobile and product design, from the initial concept, to research, project development, and prototyping.

A number of years ago, Inovo Design completely eliminatde hardcopy design in favor of the most advanced computer design systems. This meant savings in terms of costs and time, but no corners were cut on the value of the creative content.

The Inovo Design team is composed of some 50 people, of whom 35 are designers.

What do you think?
Show Comments


  (458) posted on 10.10.2011

I like the compact design and the engineering capabilities, this not just aesthetic but even an indication of the strong qualities of car.

  (502) posted on 08.19.2011

I almost loved the car but the rear back is weird. It seems to be hideous! I think it is the main reason why it is the only featured concept of Inovo in this page. Because their very first project is a crap!

  (1023) posted on 01.20.2010

The forms and fittings of the four seat passenger compartment recreate the atmosphere of the contemporary Italian salon.

  (518) posted on 01.19.2010

Front is good, aggressive looking and sporty, but ugly on the rear.. looks like a monster machine that will eat you easily.

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