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Italdesign Zerouno

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Italdesign's Zerouno Duerta Struts Into Geneva And You Can't Have One

Italdesign’s Zerouno Duerta Struts Into Geneva And You Can’t Have One

Low production numbers make it that much more desirable

At a certain point, simply charging a fortune for an automobile isn’t enough to impress. Indeed, once you get to the extreme tippety top shelf of the supercar segment, the price tag becomes irrelevant. Far more important is the exclusivity of the car in question, as evidenced by the debut of Italdesign’s already-sold-out Zerouno Duerta at the 2018 Geneva International Motor Show.

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Italdesign Zerouno Roadster Will Cost you $2.4 Million

Italdesign Zerouno Roadster Will Cost you $2.4 Million

It’s half-a-million more expensive than the Verouno coupe

The Italdesign Zerouno Roadster will cost $2.4 million, $500,000 more than its coupe counterpart. That’s how much you’ll have to pay for the limited-run supercar, though, considering how fast the coupe version sold out with a $1.9 million price tag, Italdesign shouldn’t have any problems moving inventory once the Zerouno Roadster makes its debut at the 2018 Geneva Motor Show.

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Italdesign is Going Topless with the Zerouno Convertible at the 2018 Geneva Motor Show

Italdesign is Going Topless with the Zerouno Convertible at the 2018 Geneva Motor Show

It’s not going to take long for the convertible to sell out

The Italdesign Zerouno first made waves at the 2017 Geneva Motor Show. It caused a ruckus at the show as all five production models were gobbled up in record time. A year after the Zerouno’s dramatic unveiling, Italdesign is headed back to the dance with a convertible version of its niche supercar, called the Zerouno Roadster. Care to venture a guess how long it takes before Italdesign sells out its allocation of these drop-top beauties?

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2018 Italdesign Zerouno

2018 Italdesign Zerouno

Mating form and function for exclusive, exotic Italian performance

I think there’s little doubt that the Lamborghini Huracan is an incredible machine. First introduced in 2014 at the Geneva Auto Show, the Huracan hit the scene as a replacement for the hugely popular Lamborghini Gallardo, and despite the sizable shoes it had to fill, the Huracan has succeeded in becoming a smash hit across several markets. However, that popularity has left some well-heeled collectors wanting more – more style, more speed, and most importantly, more exclusivity. That’s where a company like Italdesign comes in. Based out of Torino, Italy, Italdesign employs some 1,000 employees in the production of limited-edition models of high-end OEM vehicles. The company’s latest effort is this – the Zerouno, a bespoke Huracan rocking new aero and a custom cabin appointment, all of which raises the mid-engine supercar to new heights of desirability.

Revealed during the 87th annual Geneva International Motor Show earlier in 2017, Italdesign later brought the Zerouno to the concept lawn at the 2017 Pebble Beach Concours d’Elegance. There in California, the Zerouno quickly drew a crowd of onlookers thanks to its aggressive and unique look. The Zerouno is the very first offering from the new Italdesign Automobili Speciali custom sub-brand, and is limited at just five units total, with pricing starting well into the seven-figure range. Read on for the specs on what makes this thing tick, and what makes it unique.

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