2021 Jaguar E-Type Series 3 Unleashed - story fullscreen Fullscreen

2021 Jaguar E-Type Series 3 Unleashed

E Type UK has released "Unleashed" - a brand responsible for reimagining the classic E-Type in a modern world

E Type UK has released "Unleashed" - a brand responsible for reimagining the classic E-Type in a modern world

LISTEN 02:41

E-Type UK, a brand that’s well known for restoring classic Jaguar E-Types with utmost precision has decided to take a different path with the announcement of the new brand “Unleased.” This new sub-brand won’t only restore classic Jaguar E-Types, but will bring them into the modern world via a hefty list of updates that some purists might find a little offensive. Of course, if you keep an open mind, you’ll find that Unleashed is doing something pretty cool.

The first Unleashed model is based on the E-Type Series 3, and as you can see from the pictures we have here, this car looks every bit like a classic E-Type, albeit with a few exterior enhancements, like the wrap-around chrome, custom made grille, and the new badging. More chrome can be found around back, and you can’t ignore the new 16-inch wheels, either.

Basic enhancements inside help the cabin feel more luxurious, including the new aluminum center console, updated and custom-made leather seats, and the piano black dashboard. Beyond this, however, is where the controversy really comes into play. See, this classic E-Type is a lot more modern than you’d expect, even if you don’t notice at first glance. Modern enhancements include an engine start button, electric windows, Bluetooth connectivity, surround sound speakers, a heated windshield, and a complete air conditioning system. If you’re able to get past that, the powertrain under the hood will really get you excited.

The original 5.3-liter V-12 has been re-engineered and each of the 12 cylinders bored out, pushing the 272 horsepower of the early 1970s to a health 400 horsepower. Displacement has obviously grown, with the engine now displacing 6.1-liters vs. 5.3-liters. The engine is also mated to a new five-speed manual gearbox and features a bespoke chassis with a completely new steering, suspension, and brake setup.

As you can imagine, an Unleashed E-Type Series 3 doesn’t come cheap. The program starts at £325,000 or about $512,825 at current exchange rates. And, by the way, that doesn’t include the suitable doner car, which according to Classic.com can get quite expensive. The lowest sale ever was $13,200 while the highest price is $254,252. The most recent sale commanded $87,319. Is a modernized E-Type Series 3 worth well beyond a half-million bones? You tell us what you think in the comments section below!


Alina Moore
Alina Moore
Alina Joined the Topspeed.com team in the early 2000s as one of the outlets very first experts, and she’s been with Topspeed.com ever since. Over the years, she’s served various roles, but today she’s is relied on heavily to verify automotive facts, assist with formatting, and discover new and engaging topics.  Read full bio
About the author

E-Type UK, renowned restorer of the definitive classic sports car – has introduced an all-new brand dedicated to reimagining the E-type. The ‘Unleashed’ brand’s first creation is an E-type Series 3, refined and upgraded in every way to create the ultimate incarnation of Jaguar’s V12-powered icon.

Developing the British icon further, with a strengthened and tweaked platform, the Unleashed offering embodies a completely restored, re-engineered and reimagined example with a plethora of enhancements to the car’s drivetrain, body and interior. Unleashed simultaneously remains true to its iconic essence whilst offering the driver thoroughly enriched and reliable on-road performance.

True V12 potential – Unleashed
At the heart of Unleashed sits a significantly enhanced V12 engine, re-engineered by E-Type UK’s team of leading experts. Each of the 12 cylinders has been re-bored to increase the engine’s capacity by 800cc, taking it from 5.3 litres to 6.1 litres, with a new 12-branch ceramic-coated stainless-steel sports exhaust ensuring Unleashed’s thunderous performance is accompanied by a free-flowing engine note – although still subtle enough to remain a comfortable grand tourer.

Fed by a new bespoke side-draft electronic fuel injection system pioneered by E-Type UK, power output is boosted to 400bhp to provide a prodigious thrust at full throttle, amplifying the timeless thrill of one of the greatest sports cars ever built. This power is transmitted to the rear wheels via a new 5-speed gearbox and lightened flywheel.

Unbridled power requires an abundance of stopping power, which is why Unleashed is fitted with 4-piston brakes with grooved vented discs and braided brake lines, providing supreme feedback and performance through the brake pedal.

Ensuring mechanical reliability in all driving conditions has been a cornerstone of developing Unleashed. Under the bonnet can be found a performance high-flow aluminium radiator, oil cooler coupled with ECU-controlled cooling fans for optimum temperature control, affording owners total peace of mind.

Power is nothing without handling to match it, which is why the Unleashed’s chassis is fitted with fully adjustable shock absorbers, allowing for complete customisation to reflect a driver’s personal preference when it comes to ride comfort and cornering stability. Sports torsion bars alongside PU suspension bushings advance the handling ability of the Unleashed to even greater heights.

A rolling piece of art
The exterior of the Unleashed has been subtly finessed to create a sleeker, more flowing profile whilst retaining the unmistakable outline of the original Series 3 E-Type.

The front section is led by a custom-made wrap-around chrome bumper which is simplified in its design to provide a smoother aesthetic. Both the front grille and badge are custom-designed units, now providing a ‘floating’ effect to simplify and modernise the look. The rear of the car is adorned with a handcrafted single-piece chrome bumper.

In the spirit of enhancing the car’s character, rather than detracting from it, Unleashed retains the E-type’s famous wire wheel alloys, though with an increased size of 16” to allow for the housing of the competition brakes. As a result, Unleashed boasts a lower and wider stance.

The prominent bonnet design of the Series 3 E-type remains and is now complemented by extended louvres to allow for improved engine cooling. LED optical headlamps with daylight running function greatly advance the all-around usability of the car – as well as providing a unique visual signature – with visibility both inside and outside the car in low light improved significantly.

Bespoke interior with a modern touch
The immaculate quality and attention to detail are as clear inside Unleashed as on the outside. A totally bespoke cabin, adorned with subtle modern touches forms a truly elegant environment that answers all the needs of the modern driver.

Custom-made leather seats, hand-stitched using the finest quality leather, ensure driver and passenger comfort no matter the journey. Each seat is fitted with heating elements, meaning winter drives are just as enjoyable as any in summer.

A piano black dashboard fascia parallels the aluminium centre console, housing many vehicle controls. The driver is greeted with gauges embellished with chrome, illuminated by LEDs.

Additional driver conveniences include remote central locking, engine start button, electric windows, Bluetooth connectivity, surround-sound speakers heated front windscreen and full air-conditioning system.

Each Unleashed example is handcrafted and restored to perfection over 4,000 hours, with prices from £325,000 plus the cost of a suitable Series 3 E-type donor car.

View the full press release Hide press release
Press release

Related Articles

1961 - 1968 Jaguar E-Type

What do you think?
Show Comments
Car Finder: