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Jaguar Finalizes XE SV Project 8, Prepares To Battle The Porsche GT3

Jaguar Finalizes XE SV Project 8, Prepares To Battle The Porsche GT3

Steel yourself for the most powerful factory Jaguar road car ever created

The world of fast sedans is about to get a whole lot quicker, as the Cat Badge is gearing up to release its highly impressive XE SV Project 8. With production set to kick off this summer, this limited-run street-legal track terror is framed as a “Porsche GT3 with four doors.”

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Jaguar Kills Off the XE S, XF S, and the V-6 That Powers Them, Possibly Opening The Door For An Ingenium Inline-Six

Jaguar Kills Off the XE S, XF S, and the V-6 That Powers Them, Possibly Opening The Door For An Ingenium Inline-Six

A new powerplant could be just over the horizon…

Word has it the Cat Badge is ditching its current supercharged 3.0-liter V-6 in the U.K., citing tightening emissions regulations and poor sales as major contributing factors in its demise. In its stead, it’s looking likely Jaguar will introduce a new, more efficient straight-six.

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A Combination of Poor Diesel Sales and Brexit Leads to Jaguar Land Rover Job Cuts and Reduced Production

A Combination of Poor Diesel Sales and Brexit Leads to Jaguar Land Rover Job Cuts and Reduced Production

The looming uncertainty of Brexit is becoming a real problem for the British car brands

2018 hasn’t been a good year for Jaguar Land Rover. The automaker is reporting massive declines in sales volume as fears over Brexit begin to take hold of the company. The decline in demand for diesel models has also contributed to the stagnant sales, forcing the automaker to slash as many as 1,000 jobs and reduce production output in the U.K.

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Jaguar R Models are Being Cannibalized by SVR Models

Jaguar R Models are Being Cannibalized by SVR Models

British automaker plans to discontinue R variants to give space for the SVR versions

The future of Jaguar’s R models is in jeopardy, and the biggest culprit of its uncertain future could be the model that’s sitting above it. A report from Auto Express revealed that Jaguar ‘R’ models will likely be discontinued because of the presence of the ’SVR’ models that sit above them. Apparently, the British automaker is now feeling the effects of one model cannibalizing the sales of another. It took longer than expected for Jag to realize this, but, hey, better late than never.

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Hot Off the Trail of the AMG GT 4-Door, Jaguar Expresses Interest in a Four-Door F-Type

Hot Off the Trail of the AMG GT 4-Door, Jaguar Expresses Interest in a Four-Door F-Type

Are you sold on the possibility of a four-door Jaguar F-Type?

In the wake of Mercedes-AMG’s successful debut of the GT 4 four-door coupe, Jaguar looks to be warming up to the idea of rolling out its own version of a four-door coupe. Jaguar’s head of design, Ian Callum, admitted that a four-door version of the F-Type sports car would be something that Jaguar would look into, provided that a good business case for such a model can be made.

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Insider Knowledge – You can Save BIG Money on the Jaguar F-Type Right Now

Insider Knowledge – You can Save BIG Money on the Jaguar F-Type Right Now

Help deplete that 2017 Stock and save as much as $30,000!!!

So, here’s the deal – Jaguar isn’t advertising it, but it’s dealers are getting a major discount for each Jaguar F-Type sold. How Much? As much as $30,000 Gertrude; that’s how much. The nitty-gritty: Dealers are getting $30,000 cash incentives on the F-Type SVR, $20,000 on the F-Type R, and $10,000 on the F-Type V-6. So, if you’re planning to buy an F-Type, walk into your dealer with this knowledge, otherwise, they might try to get one over on you. Either way, this is a pretty big deal, and even if some dealers try to play stupid, others out there are already applying a full discount. And, they should.

See, the whole point of this huge dealer cash incentive is to help them move 2017 inventories, not for them to make $30,000 on some poor guy who doesn’t know what’s going on. The dealers can mark them down as much as they want, to the maximum amount and will still get their full incentive, but, there’s a catch. See, the dealers only get the cash incentive if the sale isn’t combined with promotional financing. That means you’re either paying case or walking into the door with a check pre-written by the loan agent at your bank or credit union – you know, outside financing.

With that in mind, you could – in theory – get yourself a V-6 F-Type for as little as $50,000 if your dealer has one in stock and will give you the full $10,000 cash incentive. OF course, most dealers have already sold out of the base model, as usual, so you’ll probably have to go for an R or SVT, both of which will drain the bank a bit more. But, with when you take into account that just a week ago the F-Type SVR had a sticker of $130,000, and you can now find them listed for just over $100,000, you’re still getting a damn good deal for a car that’s still new. Oh and, by the way, there’ are absolutely no dals on the table for buying or leasing a 2018 model with all current offers expiring after the new-years blowout on January 1, 2018. So, I wouldn’t hold my breath expecting to get a better deal on a 2018 model and, for what it’s worth, the 2018 model will probably be the exact same anyway so do yourself a favor and take advantage of this deal while you still can.

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Jaguar Land Rover Might Be Buying Two Italian Exotic Brands

Jaguar Land Rover Might Be Buying Two Italian Exotic Brands

Speculation based on rumors, but whose to say its wrong?

Jaguar Land Rover has come a long way since 2008 and its days under Ford Motor Company. The iconic British brands went from life support to thriving over the last decade – all thanks to the Tata Group, the Indian automotive conglomerate that saved the brands from extinction. Well, it seems sources close to the automaker told Bloomberg that JLR is seeking to buy other luxury automotive brands, all with the support and financial backing of Tata.

That rumor is all well and good, both as a sign of JLR’s health and Tata’s goal of expansion. But the question still remains: what luxury automotive brands are in need of the Tata treatment? Gabe Beita Kiser of Carbuzz makes the very astute call of Alfa Romeo and Maserati. Both Italian brands are currently owned by Fiat Chrysler Automobiles. FCA’s frontman Sergio Marchionne has been rather public about his wishes to partner FCA with another automaker, or at least sell off a few of its brands. As of right now, Alfa Romeo is fighting tooth and nail trying to re-enter the American market with two all-new vehicles, the Giulia sedan and Stelvio crossover. Things aren’t going so hot, but Alfa continues to hang on. Maserati, on the other hand, is like the forgotten toy under Sergio’s bed. It’s a brand with a rich history and great potential, yet its practically stagnate. Could Jaguar Land Rover turn Alfa Romeo and Maserati around, all while under the watchful eye of Tata? It seems like a match made in vehicular heaven.

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Jaguar Land Rover's New Nomenclature Is Actually Easy To Understand

Jaguar Land Rover’s New Nomenclature Is Actually Easy To Understand

Take notes, Audi!

Changing model names in the auto industry on the fly is actually a pretty difficult thing. An automaker who decides to adopt a change risks confusing its existing clientele, not to mention future buyers who may end up being turned off by the sheer confusion brought about by the new names. Take Audi, for example. The German automaker announced a new naming structure for all of its models, and all-around confusion has been the overwhelming response to it. As it turns out, Jaguar Land Rover is also planning to adopt a new nomenclature for its models and, wouldn’t you know it, the proposed changes are actually easy to understand.

Word of JLR’s plans come from a reader from Auto Express who spotted a Jaguar F-Type prototype that was wearing a badge reading “P380 AWD.” As it turns out, there’s more to the badge than meets the eye as the alphanumeric combination actually points to a new naming structure that both Jaguar and Land Rover are planning for their respective models. According to Auto Express, it is believed that in the case of the “P380 AWD,” the “P” stands for petrol while the “380” refers to the amount of horsepower the model has. The AWD reference is self-explanatory. In the case of the Range Rover Velar, it is believed that it will adopt the “D180” name, meaning that it’s running on a diesel engine and has 180 horsepower on tap. Likewise, the range-topping unit will also feature a “P380” nomenclature based on the model having the same engine and output as the F-Type. Even Jaguar’s upcoming electric vehicles will adopt the same naming strategy, including the Jaguar I-Pace, which is reportedly getting badged as the “E400.” And as far as Land Rover’s various hybrid models are concerned, the thought process would be for them to get “H” badges.

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Jaguar Land Rover Contemplates a Big Move That Could Shake the Very Core of the Auto Industry

Jaguar Land Rover Contemplates a Big Move That Could Shake the Very Core of the Auto Industry

Parent firm Tata Motors has reportedly green-lit the shopping spree

Jaguar Land Rover is in the market for a new auto brand, and it’s not just gunning for any manufacturer. Nope. JLR is shooting for the big boys as it’s being reported that the company is looking to acquire a marque brand in an effort to diversify its lineup. The report comes from Bloomberg, which cited sources saying that on top of being on the lookout for an international auto brand, the company is also weighing options on potential purchases of technology firms that can complement the company’s efforts in being a leader in electric technology and autonomous driving systems.

JLR’s push for expansion reportedly has the green light of parent company Tata Motors, which is sitting on a staggering amount of cash amounting to around $6.1 billion. The immediate plan is to use that money to add new products to the fold, whether it’s an established automaker, new technologies, or increased manufacturing capacity. As for the end goal, Tata believes that it needs to build off of the success of Jaguar and Land Rover - the two companies account for 78 percent of Tata Motors’ revenue - by growing its portfolio in the auto scene. It’s still unclear which auto brands JLR is looking into purchasing, but the important thing is that it has the blessing from Tata to start doing some shopping. And, if it just so happens that JLR is going to need extra finances to close a potential acquisition, the mothership is more than willing to provide the financial support to make it happen. Don’t look now, but JLR could be on the verge of shaking up the auto industry.

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Could Jaguar Have A Mystery Unveiling Planned At Goodwood?

Could Jaguar Have A Mystery Unveiling Planned At Goodwood?

A mysterious XJ variant will be making an appearance at Lord March’s estate

Count Jaguar in as one of the many automakers that will be in attendance at the Goodwood Festival of Speed. It’s not exactly ground-breaking news though, is it? Well, it appears that Jag isn’t coming to Lord March’s estate empty-handed as rumors are circulating that the company is coming with a new version of its XJ sedan.

Now, this isn’t actually a rumor in the traditional sense because Jaguar itself announced such plans. What’s been left in the dark is what kind of version of the XJ this mysterious model is going to be. The only thing Jag hinted at is that it will be a new “derivative” of the luxury sedan and that it will use the Festival of Speed’s famous Hill Climb event to complete its final testing phase. Other than that, we’re left to our own imaginative devices to speculate on what derivative of the XJ this model is going to be. Could it be a new performance-oriented XJR? Maybe something out of Jag’s SVO division to sit alongside the XE SV Project 8? There’s also the possibility that with the current generation XJ nearing its life cycle, Jag might be developing this mystery XJ as a last hurrah of sorts - like perhaps an ultra luxurious final edition model? There are plenty of different directions that this mysterious XJ could go so predicting what it’s bringing to the table at Goodwood will likely amount to nothing. We’ll know the answer soon enough.

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Jaguar Land Rover's SVO Division Needs To Be Recognized As One Of The Best In The Business

Jaguar Land Rover’s SVO Division Needs To Be Recognized As One Of The Best In The Business

With new projects like the XE SV Project 8, SVO deserves its time in the spotlight

A few days ago, Jaguar released a special edition version of the XE compact sedan. Most of you may have heard or read about it, but its unveiling wasn’t met with the same “break-the-Internet” vibe as similar products released by Ferrari (the Ferrari J50) and Lamborghini (the Lamborghini Centenerio). Part of it isn’t Jaguar’s fault because a car like the XE SV Project 8 doesn’t illicit the same level of awe as the J50 and the Centenerio. But how much of it is related to Jaguar and SVO not getting the respect it feels it deserves?

There’s an element of truth in the rationale that Jaguar is slowly building its name back to relevance after years of toiling in mediocrity. It’s done a remarkable job in recent years, but there’s still some level of hesitancy when it comes to believing that Jaguar has returned to the level of rivals like BMW and Mercedes-Benz. The introduction of SVO, or as it’s really called, Special Vehicles Operations, is meant to bring that Jaguar name closer to the marque. This is where a car like the XE SV Project 8 comes into the picture, and if you haven’t been a fan of SVO’s work in the past, then you will be once you see what this juiced-up XE compact sedan is fully capable of. The full scope of details covering the XE SV Project 8 will be revealed when it makes its debut at the Goodwood Festival of Speed at the end of the month.

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Jaguar Exec Shuts Door On Brand Developing Fuel Cell Vehicles

Jaguar Exec Shuts Door On Brand Developing Fuel Cell Vehicles

Company’s focus will be on developing electric vehicles

Jaguar may be fully invested in the development of electric vehicles, but that doesn’t mean it’s embracing other low-emissions vehicles. Jaguar Land Rover technical director Wolfgang Ziebart made that point very clear at the Los Angeles Auto Show when he outright dismissed hydrogen-powered fuel cell vehicles. In his own words, Ziebart called FCVs “complete nonsense,” in large part because of their poor efficiency relative to battery electric vehicles.

At the heart of Ziebart’s disdain for FCVs is the well-to-wheel relationship from the energy source to the vehicle. According to Jaguar’s point man in the development of the I-Pace EV SUV, the whole process of producing hydrogen and them compressing and cooling them for use in a fuel cell vehicle is a lot less efficient compared to outrightly using electric energy. “You “You end up with a well to wheel efficiency of roughly 30 percent for hydrogen, as opposed to more or less well to wheel 70 percent efficiency for a battery electric vehicle,” Ziebart explained. “So the efficiency of putting the electric energy directly into a battery is about twice as high as the efficiency of producing and using hydrogen.”

To be fair, Ziebart did concede that there’s a place for hydrogen-powered vehicles if somebody finds a way to improve the whole process of improving the infrastructure for hydrogen production, including producing and distributing the energy without compromising its efficiency. Electric energy just makes more sense at this point, and for what it’s worth, Ziebart’s comments is all part of continued discussions among people within the industry of the short- and long-term benefits of fuel cell technology.

At the very least, Ziebart’s position on the issue is backed by a recent study by scientists at Stanford University and the Technical University of Munich that was published in the journal Energy. According to the study, battery electric vehicles offer a more affordable way to reduce carbon dioxide emissions than cars powered by hydrogen, citing lower costs and higher energy efficiency as the main reasons for the advantage.

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JLR Is Bringing Virtual Reality Into Its Showrooms

JLR Is Bringing Virtual Reality Into Its Showrooms

New technology promises to enrich the car buying experience

Jaguar Land Rover is planning a major revamp of its dealerships, and included in the updates will be the implementation of virtual reality technology to enhance the car-buying experience.

That’s the latest from Automotive News, which spoke with Jaguar Land Rover’s North America CEO Joe Eberhardt at the 2016 Paris Motor Show.

“We will have some virtual reality experiences in our dealerships. I think that will be a big part of the showroom experience,” Eberhardt told the news outlet, adding that VR is best suited for engaging customers prior to the arrival of a new model.

Conceivably, the technology can be used to check out a cabin space in a variety of different trim levels and colors, and it would allow potential buyers to look at certain models not currently in stock at one particular dealer.

“I think there’s definitely a space for that, and we’re working on that as we speak,” Eberhardt said in regards to the various use of the technology. “It will never replace the real dealer experience, but it will have a big role, a very prominent role in the sales process going forward.”

According to Automotive News, JLR is currently updating its dealerships to include a new “arch store design,” creating a space that will include both the Jaguar and Land Rover brands. The first such redesigned dealership was opened recently in Darien, Connecticut.

Additionally, JLR is looking into different ways of connecting online and in-store shopping.

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Jaguar Files Trademark For "XJ13" Nameplate

Jaguar Files Trademark For "XJ13" Nameplate

Is the British automaker bringing back one of its lost unicorns?

Jaguar has trademarked a name that was long thought to be dead, bringing fans of the British automaker into a frenzy on the possibility of finally seeing the XJ13 name become a reality 50 years after the first and only example was completed.

According to Autocar, a Jaguar spokesman denied any intention the company has in remaking the XJ13, suggesting merely that the trademark filing is standard practice for the company. Those comments notwithstanding, there are enough reasons to believe that Jaguar’s cooking something up with the XJ13 that could lead to a limited production of the mid-60’s race car that was supposed to compete in the 24 Hours of Le Mans.

For one, Jaguar Land Rover’s Heritage Division could have something to do with the car’s revival. The division is known for tackling historical and sentimental projects that are attributed to Jaguar and Land Rover. There’s a precedent for remaking the XJ13 with the XKSS, the road-going version of the D-Type that the JLR Heritage Division is bringing back to life as a nine-unit model to commemorate the nine models that were destroyed in a fire at the Browns Lane plant back in 1957. As a result, Jag was only able to build 16 of the 25 units it was supposed to create.

In a lot of ways, the XJ13’s history fits into the same category as the XKSS. Once thought of as a contender in Le Mans, the XJ13 has an even more tortured history than the XKSS because of indifference from the company’s management at that time and a crash in 1971 that wrecked the only XJ13 prototype ever built. In fact, Jaguar once admitted that the only official living example of the XJ13 is not an exact reproduction of the original, claiming that the “wheel arches are more flared” and that some of the “electric and mechanical components have been changed.”

It would be fitting that on the 50th anniversary of the XJ13, the heritage division may finally produce the 25 units of the XJ13 that it once intended to do. Jaguar’s not copping out just yet, but don’t be surprised if we finally get to see the XJ13 come to life like it was supposed to five decades ago.

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Jaguar Not Too Keen On Building Any More Station Wagons

Jaguar Not Too Keen On Building Any More Station Wagons

British automaker will instead focus on developing more SUVs to complement the F-Pace

The station wagon segment may always have its place in the auto industry, but one automaker is putting the lid on building up that market anytime soon. The automaker in question here is Jaguar, which is reportedly not entertaining the thought of building station wagon variants for its new sedan models. Design chief Ian Callum made that point known in a recent conversation with Automotive News Europe, explaining the difficulties in launching station wagons in a market that the company believes has reached a point of saturation.

Apparently, building wagons doesn’t make sense anymore from Jag’s business perspective and even if the automaker rolled out station wagon versions of the XF and XJ sedans, it would have a hard time competing in a market like Germany, considered as the largest wagon market in the world. Sure, Jaguar could take that route, but according to Callum, it would immediately be at a tremendous disadvantage against the likes of BMW, Mercedes-Benz, and Audi, all three of which already have their own respective wagons in the market. It might work if Jag could have a strong foothold in the U.K. market (the second largest market of wagons in the world), but as per IHS Automotive, the British market’s interest in wagons is slowly waning as the demand for SUVs continue to grow.

In Jaguar’s mind, why even bother building wagons when the demand for such cars are shrinking? The most sensible decision to make is to cut ties to the market and focus on one that has more potential in the short and long term. That’s one of the reasons why Jaguar is now shifting its focus on SUVs, as shown by the recent launch of the F-Pace. This new strategy allows the British automaker to channel its resources in a segment that has strong demand in every part of the world. The F-Pace is already out in the market and all signs point to the model immediately shooting up to the top as Jag’s best-selling model. These numbers aren’t lost on the Jag’s management and if recent reports are accurate, the British automaker will soon make room for a smaller SUV to sit below the F-Pace, called the E-Pace.

One thing’s pretty clear though. As Jaguar continues to dive deep into the SUV market, it’s doing so knowing that it’ll leave the station wagons behind.

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Jaguar Land Rover Could Buy Silverstone Race Track

Jaguar Land Rover Could Buy Silverstone Race Track

Imagine being an Automaker with a site like Silverstone as the heart of your whole operation. You would have plenty of space for offices and development of new vehicles. It seems like the most beneficial part of the whole concept is having an on-site track at your disposal. Well that could be in Jaguar Land Rover’s future, as the company is currently deciding whether or not to place a bid on the British race track.

Apparently, JLR has put some work into considering the bid, as it has been reported that the company would develop offices for 1,000 staff, along with facilities for 700 engineers. Outside of that, Silverstone would also become the home of JLR’s experience center, a heritage center, a museum, and even a hotel.

A recent report from Financial Times has said that property consultants Cushman and Wakefield have been tapped by JLR to assess the property and provide the realistic financial valuation for the track. According to the report, JLR may invest up to 52 million pounds – nearly $78.5 million. Assumingly, that includes the initial bid of 22.7 million pounds (about $34 million) that JLR may place in the near future.

So far, JLR has declined to offer any specific statement, only that the company is evaluating a wide range of opportunities. If JLR does follow through with placing a bid and happens to acquire the property, the site would still be operated as a race track by its current operator – The British Racing Drivers’ Club. According to Silverstone, it has not received a formal offer at this time.

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