Now that Fiat and Chrysler have signed an alliance, the company hopes to make a great return to the Chinese market to take advantage of the fact that it will eventually become the biggest automotive market in the world. To mark this return, Chrysler has unveiled the Jeep Wrangler "Dragon" Design Concept at the 2012 Beijing Auto Show.

As its name suggests, the concept features design elements that have been inspired from Chinese culture. These elements start with bronze-gold details inside the front grille slats, headlamp surrounds, and Jeep badging in the front and rear. The same color has been used for a pad-printed engine cover, bolts for the fuel-filler door, and the tail lamp assembly, a Chinese dragon character side badge, and wheel center caps. The concept sits on a new set of 18" five-spoke alloy wheels in matte black with a bronze-gold high-gloss outer edge.

Exterior elements also include painted fenders, a gloss-black applique on the front bumper, and a tone-on-tone dragon decal that starts on the hood and runs down the driver’s side of the vehicle. A dragon motif on a unique carbon-fiber insulator has been mounted under the hood and on the gloss-black spare tire cover.

For the interior, the concept gets black leather seating surfaces with bronze-gold accent piping and stitching. The same dragon motif can be found on the head restraints, while bronze-gold leather covers the outside edges of the seats and front center arm rest.

UPDATE 04/24/2012: This review has been updated with the official details and images for the Jeep Wrangler Year of the Dragon Concept.


What do you think?
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  (317) posted on 06.6.2012

I can see that everyone loves this. It’s not surprising because of the qualities that it has.

  (317) posted on 06.6.2012

I have no issues with what it looks like, nor how its features are. It’s also invalid to worry about its engine since it is Jeep.

  (474) posted on 05.10.2012

My only concern is its engine, which seems to be not dynamic enough for its built.

  (453) posted on 05.7.2012

These three companies which have collaborated to produce this concept led by Jeep is very charismatic. It’s cool that they’ve used Jeep’s platform.

  (463) posted on 05.7.2012

I’m surprised to see that Jeep has actually captured a real dragon’s qualities and has converted them to those of a car. The only thing that I dislike about it is that it is still a concept.

  (429) posted on 04.23.2012

The qualitative design from the exterior to the interior design is unique. I knew it would be great since it’s from these collaborating brands.

  (798) posted on 04.23.2012

This has been formulated by three different brands, so I think it will turn out great. I just hope that they’d install a better engine.

  (600) posted on 04.23.2012

Woah! Nice concept. It would be nice if it has the power of a dragon.

  (300) posted on 04.10.2012

I’m not even having second thoughts about this concept. I just knew it would be great since it’s a combined idea of Fiat, Jeep and Chrysler.

  (409) posted on 04.10.2012

I will look out for this joint project. Seriously, those three are very good on producing captivating vehicles.

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