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Jeep Hopes to Fend Off the Ford Bronco by Giving the Wrangler More Standard Equipment

Jeep Hopes to Fend Off the Ford Bronco by Giving the Wrangler More Standard Equipment

This news comes just a week before Ford launches the new Bronco; tactical ploy from Jeep?

Ford has decided to go all guns blazing on Jeep with the Bronco. The Blue Oval seems to have gotten everything covered; from stuff like removable doors and roof to tire packages that match the Wrangler’s profile. It started looking like Jeep was losing out on all its unique selling points, but it has decided to do something that the Bronco probably can’t in its infancy stage – offer more bang for the buck.

According to MoparInsiders.com, Jeep could start offering more standard equipment on the 2021 Wrangler model to fend off the attack from Ford Bronco. Sounds like a good idea, doesn’t it?

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Jeep's Design Boss Just Made a Bold Statement About a Wrangler EV - Do You Agree?

Jeep’s Design Boss Just Made a Bold Statement About a Wrangler EV - Do You Agree?

"I truly believe that if we do an electric Wrangler, sometime in the future, that would actually be a better Wrangler"

Electric vehicles are taking over the automotive market and there’s not much we can do about it. It started with hatches and sedans, but the transition is trickling down to hardcore off-roaders as well. We’ve already heard the news about an electric Jeep Wrangler.

So far, all we knew was that FCA is considering one and it will come down the line. It was bound to happen anyway. Now, however, Jeep’s design chief has ascertained that it will be better than the current ICE-powered Wrangler. Does this mean that the current Wrangler has reached its saturation point and there’s no scope for further improvement until an electric powertrain is plonked in?

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2020 Jeep Wrangler by Sterling Automotive UK

2020 Jeep Wrangler by Sterling Automotive UK

This Wrangler comes with a good-looking exterior and a premium cabin

The Jeep Wrangler has been around for many decades now. Its reputation in the automotive community and sales figures are testimony to the SUV’s success. Folks who are looking for an adventurous truck with impeccable off-roading skills often have the Wrangler at the top of their list. Even when aftermarket companies work on the Wrangler, they generally work on increasing its off-roading prowess. However, there are only a few who work on the aesthetics inside out. And, there’s no doubt that the Wrangler does not top the list when it comes to luxury and the finesse.

However, a British company called Sterling Automotive has decided to take this route for its version of the Wrangler. Sterling hasn’t made any changes under the hood or to the mechanicals of the SUV. It’s only cosmetic and aesthetic upgrades are to the exterior and the interior.

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The 2019 Jeep Wrangler JL Could Be Considered a Rollover Hazard

The 2019 Jeep Wrangler JL Could Be Considered a Rollover Hazard

The SUV tipped over in both the crash tests conducted by the IIHS

This is not good news for Jeep. The 2019 Wrangler JL was recently tested by the Insurance Institute for Highway Safety (IIHS) and it tipped onto its side, not once, but twice. This led to the model receiving a “Marginal” rating for the driver-side small overlap front crash test. However, the SUV did well in taking care of the driver’s space to protect the legs and feet, and the dummy’s movements were well-controlled. Will this news affect the sales of the popular Wrangler JL?

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Everything You Need to Know About the 2021 Jeep Wrangler Mojave

Everything You Need to Know About the 2021 Jeep Wrangler Mojave

After the Gladiator, it’s the brawny SUV’s turn to get ’Desert Rated’

At the 2020 Chicago Auto Show, Jeep introduced the Gladiator Mojave; a truck with renewed vigor and improved ruggedness to conquer the deserts. It was the first Jeep to receive the newly-coined ‘Desert Rated’ badge.

It looks like the company wants to take give this badge to other products as well. According to MoparInsiders, Jeep is planning to give the 2021 Wrangler the same treatment. Will a Desert Rated SUV be preferred to the truck?

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Here's How the $225,000 Hennessey Jeep Gladiator Maximus 1000 Makes the Desert Its Bitch

Here’s How the $225,000 Hennessey Jeep Gladiator Maximus 1000 Makes the Desert Its Bitch

It’s riding on sand dunes like its tarmac!

The Maximus 1000 might arguably be the most popular product from Hennessey today. The truck is a beast in Jeep Gladiator’s clothes. It is plonked with the Hellcat 6.2-liter, supercharged V-8 engine under the hood and given the Hennessey treatment. On paper, the Maximus 1000 checked all the boxes that you’d expect from a truck of this demeanor. But, we have yet to see it prove its mettle in tough terrains or tracks or anywhere in the real world for that matter. However, Hennessey decided to show the world the Maximus’ might and took it to the desert to play with it. Is it still impressive? Hell yeah!

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The Best Pickup Trucks for 2020

The Best Pickup Trucks for 2020

Here’s a list of the best trucks across segments that you can buy in 2020

There’s no denying that pickup trucks are America’s favorite vehicles. Ford F-Series has consistently topped the sales charts for 42 consecutive years now. There are a lot of other automakers with such offerings as well. The segment is highly competitive and you can get confused with what to pick. There is a different variant or a different model altogether in every $1,000 bracket. To help you with this dilemma, we’ve compiled a list of 10 best pickup trucks, ranging from midsize trucks, to full-size, and to heavy-duty ones.

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Everything You Didn't Know About The Jeep Comanche

Everything You Didn’t Know About The Jeep Comanche

It was Jeep’s last truck before the Gladiator came in 2019

The Jeep Comanche was a compact pickup truck that American Motors Corporation (AMC) introduced in 1985. Based on the XJ-generation Cherokee, the Comanche was produced until 1992. Production of the small pickup truck moved under the Chrysler Corporation in 1987, when the giant purchased AMC.

A spiritual successor to the Jeep Scrambler, the Comanche was the brand’s last pickup truck until the Gladiator was revived in 2019. Despite not being as iconic as other Jeep models, the Comanche is slowly but surely becoming a classic. Prices have gone up in recent years as this compact truck is as rare as a Ferrari. Here’s a few things you did not know about the Jeep Comanche.

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You'd Think the Jeep Trackhawk Could Destroy the Stelvio QV in a Drag Race

You’d Think the Jeep Trackhawk Could Destroy the Stelvio QV in a Drag Race

And you would be wrong

As much as we would have liked to see the likes of Dodge Durango SRT and Maserati Levante Trofeo join in on this drag race, we’ll have to settle for FCA’s other two high-performance SUVs. Which is not that bad, considering that what you’e about to see is a straight-line skirmish between the Jeep Grand Cherokee Trackhawk and the Alfa Romeo Stelvio QV.

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2020 Jeep Wrangler JPP 20

2020 Jeep Wrangler JPP 20

This is Jeep’s way to introduce new Mopar products for the Wrangler

It won’t be wrong to say that the Jeep Wrangler is a cult of sorts when it comes to customizing a vehicle. The Wrangler is one of the most customizable vehicles not just with aftermarket accessories, but also thanks to the rich directory of the in-house guide, Mopar.

The Wrangler comes with so many optional accessories and packages that it might leave you scratching your head. To help you with this conundrum, Jeep decided to customize the Wrangler in-house with accessories and call it the 2020 Jeep Wrangler JPP 20. It was showcased at the Chicago Auto Show and it did grab a fair bit of attention. Looks pretty sweet, doesn’t it?

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2020 Jeep Gladiator Mojave And High Altitude Special Editions

2020 Jeep Gladiator Mojave And High Altitude Special Editions

Jeep has put in a lot of effort to make this worthy of a Desert-Rated badge

The 2020 Jeep Gladiator has proven its mettle since its launch and it’s not a bad off-roader by any means. However, Jeep decided to up the ante and make it even more suitable to desert terrain.

Called the Gladiator Mojave, this is the first Desert-Rated vehicle to come out of Jeep’s factory. Ever. Jeep has improved focus on the Gladiator’s suspension on this rugged pickup truck’s desert-ready version. Jeep also launched the High Altitude Edition that’s got to do more with extra features and luxury than ruggedness itself. This trim will be available on the Wrangler as well.

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Bill Murray's Super Bowl Commercial With the Jeep Gladiator Was Arguably The Best One This Year

Bill Murray’s Super Bowl Commercial With the Jeep Gladiator Was Arguably The Best One This Year

Other than promoting the Gladiator, Jeep also unofficially debuted its latest e-bike in the ad

Amongst the plethora of car commercials that aired during the Super Bowl, the Jeep Gladiator ad touched our hearts the most. The commercial saw Bill Murray step into the shoes of Phil Connor, the disgruntled weatherman from the 1993 movie Groundhog Day. In the movie, Phil finds himself stuck in a time loop wherein he relives the Groundhog Day over and over again. Jeep recreated this scene by filming with few of the original cast at the same locations, while subtly putting its Gladiator into the mix.

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2020 Jeep Wrangler Rubicon Xtreme-Trail Rated

2020 Jeep Wrangler Rubicon Xtreme-Trail Rated

Jeep Wrangler Rubicon Xtreme-Trail Rated Is The Yellow You Need To Bust Your Blues

If you peep into the Mopar directory, you will see numerous packages and accessories for almost all the products owned by FCA. These packages are hugely popular with the SUV and truck owners.

Recently, it was revealed that a Wrangler owner spends an average of $800 on additional stuff from the factory itself when buying the vehicle. Jeep decided to capitalize on this even more and came up with a special edition for the Wrangler called Jeep Wrangler Rubicon Xtreme-Trail Rated.

Essentially, it is a culmination of a few packages that Jeep already has to offer along with a new yellow body paint. But, to maintain exclusivity, the company has capped the production to just 100 examples. Also, it will be available only in Mexico! Por qué harías eso, Jeep?

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