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Kia Soul wins Automotive Ad of the Year

Kia Soul wins Automotive Ad of the Year

We are sure we are not the only ones that resort to channel surfing when our favorite TV show becomes the victim of yet another commercial break, but we are also sure that no one was dumb enough to change the channel when the Kia Soul commercial came on the big screen. The commercial opens up in a quiet neighborhood featuring hammers commuting in their ever-revolving hamster wheels. As the run-of-the-mill hamsters truck along aimlessly on their circles of death, a bright red Kia Soul thumping to music by Marz featuring Pack and Mumiez comes rolling along. Inside, the hip, music-loving rodents are bobbing their heads and tapping their paws expressing just how cool they really are. With a quick, cool guy...umm cool hamster nod, the Soul rolls on its way to wherever the young, trendy hamsters are hanging out these days illustrating their “new way to roll”.

It is because of this hilarious commercial that Kia has won the “Automotive Ad of the Year” award from the Nielsen Automotive Advertising Awards event at the 2010 New York Auto Show. This is their fourth year doling at such awards and the winners are chosen by a panel of TV viewers who watch the programs and commercials in a non-controlled, natural environment and then answer survey questions about what they have seen.

"Truly effective advertising starts with a great creative idea," said Nielsen Automotive President Lois Miller. "When you combine that idea with a memorable and unique hook that grabs viewers’ attention, you are going to get the results that we saw from Kia this year."

Hit the jump to see Kia’s so-called competition as well as the press release.

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2010 Kia SOUL Safety Car

2010 Kia SOUL Safety Car

It’s not as high-profile and as powerful as the Mercedes SLS AMG F1 Safety Car, but the Kia Soul has been nonetheless tapped to be new Safety Car that will be used at the U.S. Touring Car Championship (USTCC) circuit this season. Sanctioned by the National Auto Sport Association (NASA), the SOUL Safety Car will be making its debut at the season opening race on March 21 at Infineon Speedway in Sonoma, Calif.

The Safety Car is based on a Sport model and adds enhanced aerodynamics, low friction synthetic Mobil 1 engine oil, a custom free flow Borla exhaust, a light weight Optima battery, Whelen Engineering strobe lights, light weight Konig wheels with low resistance tires as well as a short ram intake by Takeda to further enhance efficiency.

Press release after the jump.

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2010 Kia Shadow Dragon Soul

2010 Kia Shadow Dragon Soul

The Korean automaker Kia unveiled the third of four planned special edition Soul models at the 2010 Detroit Auto Show. The Shadow Dragon Soul is an all new special edition of the plus size people mover and features a deep shadow black finish complete with matte black dragon graphics on the larger panels like the hood and tailgate along with a set of matching 18 inch wheels with machined accents and a body colored rear spoiler while on the inside, the special edition Soul benefits from black leather trimmed seating, making it the first Soul with Leather ever, as well as the usual fare including an iPod connection to allow operators full control of the MP3 device via the standard head unit and steering wheel mounted controls along with the little tings that go a long way like carpeted floor mats and a power moon roof while the outside gets practical touches like fog lights and fender vents with side marker repeaters. The Kia Shadow Dragon Soul is priced at $18,1951 and combines the peppy little four cylinder with a five speed manual gearbox.

Press release after the jump.

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2010 Kia Ignition Soul

2010 Kia Ignition Soul

Kia announced today the addition of the Ignition Soul special edition on the US market. Prices for the special edition Ignition Soul starts at $17,500 for five-speed manual transmission version.

The special edition name (Ignition) is a reference to its unique exterior color treatment: ignition orange. Besides the special exterior color, this edition is distinguished by striking black 18-inch alloy wheels with machined accents, an athletic-looking body kit and rear spoiler found standard on sport trims.

The Ignition Soul comes fully equipped with: Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod® connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moon roof, fender vents with side marker repeaters and fog lights.

Press release after the jump.

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2009 Kia Gogogear SOUL

2009 Kia Gogogear SOUL

The last customized SOUL Kia presented at the SEMA Show is the Gogogear SOUL. The car will be the official peace car at the 2010 US Touring Car Championship (USTCC) season.

"Building on our involvement in the GRAND-AM KONI Challenge Series and in an effort to introduce the Kia brand to even more racing fans, apparel maker GoGoGear.com has created a highly modified version of the popular Soul urban passenger vehicle which will serve as the official pace car at several races throughout the 2010 US Touring Car Championship (USTCC) season."

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2009 Kia Antenna SOUL

2009 Kia Antenna SOUL

While the first customized SUV presented at SEMA Show was black, the second one features a baby blue exterior by Lux Motorwerks. The Antenna Soul features a matte brown painted roof, grill trim, side vents and custom exhaust and 20-inch wheels paired with Nitto Tires and a lowered suspension.

The Antenna Soul includes a pop-up "shop" of the latest trends in clothing and accessories from Original Penguin, Huff and etnies. Custom seats feature Cone Denim, bespoke stitching and Rufus shirt material, and a G-shock clock is mounted on the dash. Perforated leather and denim adorn the interior along with a RICTA skateboard wheel gear shift knob, leather-wrapped mounting holsters for personal electronics, a custom display case in the glove box for fashionable watches and stylish sunglasses, a refrigerator in the back seat and a skate board in the roof liner. Arrive in style - or even fashionably late - for any occasion in the Antenna Soul with clothing packed neatly in a motorized organizer in the trunk featuring exclusive apparel and accessories.

Press release after the jump.

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2009 Kia Sinister SOUL

2009 Kia Sinister SOUL

Kia came at the SEMA Show with a line-up of customized SOUL crossovers. The first of them is Black “Sinister” Soul created by BuBuck Wild Designs. The matte sinister black exterior paint job is combined with Spectral gray accents and black-out custom trim.

The SOUL’s ride has been lowered and placed on 20-inch black rims. Its dark appearance is being accentuated by smoked-out headlamps and tail lamps.

The Sinister SOUL features a 11-speaker 1,300-watt sound system, a pair of 12-inch single voice coil (SVC) subwoofers, driven separately by an 800-watt amplifier.

Press release after the jump.

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Kia's UK division releases Kia Soul 'Tempest'

Kia’s UK division releases Kia Soul ’Tempest’

Hot off the release of the Kia Soul Samba, Kia’s UK Division is moving ahead with plans of releasing another limited edition Soul in November. Called the ‘Tempest’ the special edition Soul is the next-in-line to be released as part of Kia’s Original Collection.

The car, which will be sold for £12,845, comes with a 1.6-liter engine in either gas or diesel variants. Its Titanium Silver finish goes well with the black high-gloss bumper inserts, giving it a sleek and aggressive look. The black 18-inch alloy wheels also compliments the overall burnished effect of the Soul Tempest.

For a vehicle that comes with a pretty affordable price tag, the Tempest’s interior has also been upgraded to the brim. It has a black seat trim with metallic centre fascia that goes well with the overall theme of the car. The Tempest also has a reverse camera system with electrochromatic rear-view mirror and a fully-prepped sound system that has a dash-top speaker, an external amplifier, and a rear sub-woofer.

It goes without saying that a car that comes with a plethora of features and only sells for £12,845 is a downright good deal in every sense of the word.

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2010 Denim Kia Soul

2010 Denim Kia Soul

Kia has unveiled a new special edition SOUL. Called Denim Soul, the new special edition is priced at $17,301 with a five-speed manual transmission, and $18,250 with an automatic.

The new Denim Soul features a unique denim exterior color, striking white side-view mirrors with matching white 18-inch alloy wheels, front fender turn signal indicator lights, a wing-type rear spoiler and a bold off-set white racing stripe completing the rally-inspired look. The Denim Soul is based on the Soul+ model and is fully loaded with the Audio Upgrade Package (center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music), an iPod connection cable for full functionality via the radio head unit and steering wheel controls, carpeted floor mats, moonroof and fog lights all included for this special edition.

Press release after the jump.

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Kia Soul takes viral advertising to new heights

Kia Soul takes viral advertising to new heights

There’s nothing like the power of viral marketing to create a buzz these days. It builds a sense of mystique, which if done correctly, leads to a following, which, in turn, builds excitement about the brand.

That’s probably what the bigwigs back in Korea were thinking about when they dreamed up this online ad for the all-new 2010 Kia Soul. The viral video involves a pack of Soul’s driving around a pier of some sort while creating a number of ‘moving stills’ making a number of very unique stop-frame action sequences.

Continued after the jump.

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Kia Soulster into production in 2010?

Kia Soulster into production in 2010?

We here at Top Speed like the Kia Soul for its fresh boxcar styling, loads of creature comforts and its energetic fun to drive attitude. So, any vehicle that has the ability to take all those things we find attractive and turn up the volume, is something we are looking forward to. Revealed back in January at the North American International Auto Show, the Kia Soul’ster did all those things and while it was just a concept back then, it could soon become a production vehicle appearing as early as the second half of 2010.

The reactions at the Detroit Auto Show were very positive, but at the time, the Korean automaker refused to reveal any information about the vehicle’s possible mass production. If the Soul’ster does make it into production, we can’t wait to have to have an open air, Jeep inspired Soul in the Top Speed test fleet.

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2010 Kia Soul!

2010 Kia Soul!

The Kia Soul is the Korean automaker’s answer to the rather bland boxcar marketplace. Competing for more juvenile car buyers against vehicles like the youth-targeted Scion xB, the New Nissan Cube and the aging Honda Element; the Kia Soul is an almost unexpectedly stylish, solid and even fun to drive option from that other car building country on the other side of the Pacific. With trim levels named “+”, “!” and Sport, featuring options like a Sound Sensitive Mood Lighting system, a place to hook up your iPod and optional 18 inch wheels is just what the kids are asking for. With its hearty 2.0 Liter four making 142 HP while getting an estimated 30 MPG on the highway, this Soul! is the Kia you will be proud to be seen in.

Starting at just over $13,000 the Kia Soul offers tons of options: like a factory body kit, Soul license plate frames, sport shift knobs, rear spoilers, interior lighting, remote start, touch up paint, first aid kit and all sorts of roof racks; perfect for an action sports inspired market. The Soul is the perfect option for a car buying public who like to feel unique when behind the wheel and don’t want to sacrifice performance or reliability for lots of style at a reasonable price.

Continued after the jump.

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